Presentation on theme: "We address this issue by working with brand owners to engage the consumer in the fight against counterfeits ISSM – October 3, 2011Alison Martin Each year."— Presentation transcript:
We address this issue by working with brand owners to engage the consumer in the fight against counterfeits ISSM – October 3, 2011Alison Martin Each year there are over 700,000 deaths worldwide due to fake TB and Malaria medications alone.
2 About Sproxil Incorporated 2009, privately held – Experiencing rapid growth – Expanding global presence in high growth markets – No pharma shareholders HQ in Cambridge, MA (Greater Boston Area) Subsidiaries in Nigeria, Ghana, Kenya & India Multiple patents filed and granted Local presence with multi lingual, diverse staff.
3 Specific Market Challenges Distribution chain participants may not be trustworthy Unreliable basic infrastructure Severely limited financial and human resources Law enforcement does not have sufficient reach or resources Counterfeiters are constantly innovating
Sproxil’s Mobile Product Authentication™ Actions at point of purchase 1 Reveal Code 2 Send by Text or Web 3 Instant response Pseudo random, one-time use codes OR Trust is assured No need to trust supply chain members No special equipment or training needed Free for consumer
Sproxil has World-class Clients A sample of our clients: GlaxoSmithKline uses Sproxil MPA™ technology to protect Ampiclox™ Johnson & Johnson’s Janssen- Cilag (Nizoral®) Merck Serono’s Glucophage® – Sproxil works with manufacturers and distributors alike 5
The Mobile Authentication Service (MAS) in Nigeria
Consumer: Scratch and Text Codes to the Cloud Multiple Options for Various Supply Chain Levels 1.Covert PIN code 2.Overt 2D barcode Could contain covert taggants in ink 3.Overt serial number Could be encoded, pseudo-random 7
Rapid text message response with “OK” or “FAKE” Trust is assured between consumer and pharmacist No special equipment or training needed. Works with basic phones SMS + Voice Call center number for additional assistance
Sproxil Combines Secure Interlocking Technologies Making counterfeiting unprofitable™ Tamper evidence Mass serialization SMS Shortcode No device investment Free-to-patient SMS Self-destructing codes
Cascading Authentication: For Regions with High Counterfeiting Incidents Uses 2D barcode Uses 2D barcode OR Multi-use overt code Uses single-use covert scratch or peel-off code Patient Pharmacist Distributor Wholesaler 11
WholesalerPharmacistConsumerDistributor Genuine Mobile: 2D Barcode Mobile or Web: Overt Code Voice: Call Center Available Genuine 2D Barcode Overt Code Call Center Genuine Overt Code Call Center Genuine Covert Code Call Center Cascading Authentication: Entire Supply Chain Can Be Secured
Cascading Authentication: Entire Supply Chain Can Be Secured Over Multiple Continents ! Diversion 13
ConsumersGovernmentPharma Cost is low or even free Avoid negative health outcomes Save money 15 winwinwin Sproxil’s Innovative Business Model: Everyone Benefits
ConsumersGovernmentPharma Safeguard the health of the nation Reduce health insurance costs & reimbursement fraud No cost to government 16 winwinwin Sproxil’s Innovative Business Model: Everyone Benefits
/Customer Support Desk Insights 18 LearningsImpact Location of potentially counterfeit or substandard medicines Enables brand owners to act quickly to protect their consumers What medical questions are patients asking? Enables brand owners to retrain or reinforce the benefits of certain medications Where are customers purchasing products? Understand market penetration and adjust marketing campaigns
Counterfeiters “Counterpunch” Sproxil has detected adversary reactions to deployed solution 2010: Dilution – selling genuine and fake blisters in one box. Consumer reports issue & incident resolved 2011: Deceiving Consumers – attempts at convincing consumers brand owner no longer using Sproxil solution. Consumer reports issue & incident resolved 201X: Fake labels? Fake Shortcode? We are prepared and will keep resolving issues working closely with regulatory agencies, genuine manufacturers and consumers
Strength in Partnerships: Demonstrated Collaboration for Success Government Regulators Industry Trade Groups & Pharma Co. Patient Groups Professional Associations (Doctors, Nurses) NGOs Relief Workers 20
Sproxil’s Progress to Date >200,000 unique mobile numbers (“patients”) served Thousands of SMS received per day 9 SKUs in Market; many more in pipeline Operations in Nigeria, Ghana, Kenya, Tanzania, and India.
Recognition of Sproxil’s Impact President Clinton congratulates Sproxil CEO Dr. Gogo “This is a genuinely remarkable achievement... (it's) empowering... putting people in charge of their own healthcare.” President Bill Clinton Photo by CGI
Protecting Brands Globally ™ America | Asia | Africa Sproxil.com Sproxil, Inc 1035 Cambridge Street Cambridge, MA USA