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Protecting your Brand Damian Croker

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Presentation on theme: "Protecting your Brand Damian Croker"— Presentation transcript:

1 Protecting your Brand Damian Croker

2 Protecting your Brand What is a brand? Why is it important? Where does it need protecting? When do you know if you have a problem? How is infringement enforced? Some examples of online infringement A few statistics

3 What is a Brand? Many definitions Not a trademark An experience

4 Why is it important? A patent is for 20 years, a brand is for life. Lost reputation equals lost revenue Company Value

5 Be Careful

6 Where does it need protecting? At Creation and beyond Online Supply Chain

7 When do you know if you have a problem? Drop in sales Customers/Distributor Monitoring

8 How is infringement enforced? Gather Evidence Send a letter/Mediate Enforcement Agencies

9 Barbour.com

10 Barbourjacket.org

11

12 Barbourjacket Whois Registered by: GoDaddy.com, Inc. (R91−LROR) Domain ID:D −LROR Registrant: CR lin min xiahe lu guomaodasha xiamen fujian CN Phone: Ext.: Fax Ext.: Administrative Contact: CR lin min xiahe lu guomaodasha xiamen fujian CN Phone: Phone: Ext: Admin FAX: Admin FAX Ext: Technical Contact: CR lin min xiahe lu guomaodasha xiamen fujian CN Phone: Phone: Ext: Tech FAX: Tech FAX Ext: Record History: Record created on 19−Jul− :47:18 UTC Record last updated on 19−Jul− :01:38 UTC Record expires on 19−Jul− :47:18 UTC Domain Servers in Listed Order: NS66.DOMAINCONTROL.COM NS65.DOMAINCONTROL.COM DNSSEC:Unsigned

13 WIPO

14 WIPD

15 Natwest.de

16 Natwest.de for Sale

17 A Few Statistics IP Crime in UK valued at £1.3bn – 70% flows back to organised crime Impact on UK valued at £3.6bn in lost taxes and 380,000 jobs 10% technology products sold worldwide counterfeit £6m counterfeit medicines seized since % of all seizures in Europe by customs 54% of all EU seized counterfeit goods from China


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