1. Protecting your Brand Damian Croker damian.croker@brandstrike.com

2. Protecting your Brand What is a brand? Why is it important? Where does it need protecting? When do you know if you have a problem? How is infringement enforced? Some examples of online infringement A few statistics

3. What is a Brand? Many definitions Not a trademark An experience

4. Why is it important? A patent is for 20 years, a brand is for life. Lost reputation equals lost revenue Company Value

5. Be Careful

6. Where does it need protecting? At Creation and beyond Online Supply Chain

7. When do you know if you have a problem? Drop in sales Customers/Distributor Monitoring

8. How is infringement enforced? Gather Evidence Send a letter/Mediate Enforcement Agencies

9. Barbour.com

10. Barbourjacket.org

12. Barbourjacket Whois Registered by: GoDaddy.com, Inc. (R91−LROR) Domain ID:D162823104−LROR Registrant: CR88612907 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Ext.: Fax Ext.: Email: china2688@163.com Administrative Contact: CR88612911 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Phone: Ext: Admin FAX: Admin FAX Ext: Email:china2688@163.com Technical Contact: CR88612909 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Phone: Ext: Tech FAX: Tech FAX Ext: Email:china2688@163.com Record History: Record created on 19−Jul−2011 17:47:18 UTC Record last updated on 19−Jul−2011 18:01:38 UTC Record expires on 19−Jul−2012 17:47:18 UTC Domain Servers in Listed Order: NS66.DOMAINCONTROL.COM NS65.DOMAINCONTROL.COM DNSSEC:Unsigned

13. WIPO

14. WIPD

15. Natwest.de

16. Natwest.de for Sale

17. A Few Statistics IP Crime in UK valued at £1.3bn – 70% flows back to organised crime Impact on UK valued at £3.6bn in lost taxes and 380,000 jobs 10% technology products sold worldwide counterfeit £6m counterfeit medicines seized since 2006 90% of all seizures in Europe by customs 54% of all EU seized counterfeit goods from China