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Protecting your Brand Damian Croker damian.croker@brandstrike.com
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Protecting your Brand What is a brand? Why is it important? Where does it need protecting? When do you know if you have a problem? How is infringement enforced? Some examples of online infringement A few statistics
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What is a Brand? Many definitions Not a trademark An experience
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Why is it important? A patent is for 20 years, a brand is for life. Lost reputation equals lost revenue Company Value
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Be Careful
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Where does it need protecting? At Creation and beyond Online Supply Chain
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When do you know if you have a problem? Drop in sales Customers/Distributor Monitoring
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How is infringement enforced? Gather Evidence Send a letter/Mediate Enforcement Agencies
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Barbour.com
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Barbourjacket.org
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Barbourjacket Whois Registered by: GoDaddy.com, Inc. (R91−LROR) Domain ID:D162823104−LROR Registrant: CR88612907 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Ext.: Fax Ext.: Email: china2688@163.com Administrative Contact: CR88612911 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Phone: Ext: Admin FAX: Admin FAX Ext: Email:china2688@163.com Technical Contact: CR88612909 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone: +86.15359236372 Phone: Ext: Tech FAX: Tech FAX Ext: Email:china2688@163.com Record History: Record created on 19−Jul−2011 17:47:18 UTC Record last updated on 19−Jul−2011 18:01:38 UTC Record expires on 19−Jul−2012 17:47:18 UTC Domain Servers in Listed Order: NS66.DOMAINCONTROL.COM NS65.DOMAINCONTROL.COM DNSSEC:Unsigned
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WIPO
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WIPD
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Natwest.de
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Natwest.de for Sale
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A Few Statistics IP Crime in UK valued at £1.3bn – 70% flows back to organised crime Impact on UK valued at £3.6bn in lost taxes and 380,000 jobs 10% technology products sold worldwide counterfeit £6m counterfeit medicines seized since 2006 90% of all seizures in Europe by customs 54% of all EU seized counterfeit goods from China
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