2. A compelling case for joint action on tobacco use and smoking in Blackpool Andrea Crossfield, Director Tobacco Free Futures

3. Action to cut smoking rates & reduce tobacco use should be top of the agenda for health collaboratives Smoking harms your communities & costs c400 lives 1 and c£56m 2 a year in Blackpool We need to maintain momentum as public health migrates to local authorities This isn't an intractable problem - we can make a real & lasting difference 1 Association of Public Health Observatories Health Profiles 2 ‘Cough Up’ report economic modelling, Policy Exchange 2010

4. Annual smoking costs: Blackpool = c£56m

7. Smoking is the greatest cause of health inequalities, beginning in childhood References: 1. Smoking Attitudes & Behaviours, ONS 2011 2. Dr Susan Woods, The Liverpool Longitudinal Study on Smoking : Experiences, beliefs and behaviour of adolescents in Secondary School (2002-2006), Liverpool John Moores University, August 2008 The poorest are twice as likely to smoke as the richest Children start smoking, not adults: 90% of smokers start before age 19

8. Smoking & public opinion (YouGov 2011) References: 1. yougov, 2011

9. Local authorities have a significant & growing role to play in reducing the harms & costs of tobacco use Presently LA responsibilities include enforcement on: Age-of-sale 'Smokefree' places Smuggled & counterfeit tobacco Advertising ban From 2013, local authorities will also have the responsibility to commission services to encourage & support smokers to quit

10. By working together we can tackle harms caused by tobacco: e.g. reducing childhood addiction

11. Smoking rates in NW at age 14 halved from 2009 to 2011 (down from 18% to 9%) 1 But still 50% higher than national rate (9% in latest Smoking, Drinking and Drugs young people survey 2 ) Smoking at age 15 also down in North West 1, but again still 33% higher than national figure 1 Trading Standards North West young people alcohol and tobacco surveys 2009 & 2011 2 NHS Information Centre 2011 By working together we can tackle harms caused by tobacco: e.g. reducing childhood addiction

12. By working together we can tackle the harms caused by tobacco: e.g. more smokefree places

13. Smoking ban in many public places successful and popular (as YouGov data shows) We are working on legal advice to inform discussion on going further locally (e.g. playgrounds, sports grounds) Tobacco Free Futures and partners working to reduce harms of second hand smoke e.g. Take 7 Steps Out www.take7stepsout.co.uk/ www.take7stepsout.co.uk/ It even got mentioned recently in Corrie!

14. By working together we can tackle the harms caused by tobacco: e.g. activity to tackle illicit tobacco

15. Smokers admitting that they buy illegal tobacco is down from 19% to 17% Amongst 16 to 24 year olds fall is greater – down from 28% to 23% Market volume decreased by 11% at a time when smokers classified as ‘struggling financially’ increased from 20% to 25% - researchers expected economic hardship to push up demand Source: NEMs market research 2009 & 2011 By working together we can tackle the harms caused by tobacco: e.g. activity to tackle illicit tobacco

16. Published on Thursday 7 July 2011 08:03 A MAJOR crackdown has been launched on peddlers of illegal tobacco in Blackpool. Police and trading standards officers have raided homes and seized thousands of illegal cigarettes. The latest came in Grange Park where two pensioners are suspected of being involved in a supply ring. Fears are growing contraband and counterfeit tobacco is flooding into the town and ending up in the hands of smokers and children.

17. So…what can we do to maintain joint work in this area? Ensure that tackling tobacco harm is high priority (e.g. through Joint Health & Wellbeing Strategies & JSNAs) Discuss what’s being done or needs to be done locally with your portfolio leads (health, children’s, community safety etc) Consider local action – licensing, more smokefree places, uplifting existing campaigns (e.g. Take 7 Steps Out, illicit tobacco) What else?

18. Any questions? – and further information Andrea Crossfield andrea.crossfield@tobaccofreefutures.org www.tobaccofreefutures.org