Presentation on theme: "Trouble in toy town Reading 2005 – Section C Trouble in toy town Where are most of the world’s toys manufactured? Why do toy companies manufacture their."— Presentation transcript:
Trouble in toy town Where are most of the world’s toys manufactured? Why do toy companies manufacture their toys there? What kind of trouble could there be with producing toys there?
1. Paragraph 1 describes (66%) A. a sophisticated marketing technique. B. the latest way to steal a new product design. C. a risk-free method of making money. D. new ideas to ensure quality control. Line 4: “…pirates make copies in the same Chinese towns where the originals are made, and sell the copies to retailers as the real thing…” Only one option is consistent with the negative theme of the article. B=Correct
2. Paragraph 2 describes China as … for toy manufacturers.(41%) A. a rapidly expanding market. B. a necessity and a threat. C. a tough business competitor. D. an investment opportunity. Line 12: “Toy makers need China’s labour force.” Line 15: “China is also the world’s biggest counterfeiter …” Counterfeiter = maker of fake products B=Correct
3. In line 18, “this” refers to …(80%) A. Soft Toy Concepts. B. the U.S.. C. Shenzhen. D. China. Line 18: “Because this is the manufacturing hub, …” We know 70% of the world’s toys are produced in Shenzhen, so the answer cannot be A or B. The previous sentence as well as the following one make references to China and the U.S. We are talking at the country level. D = China
4. According to paragraph 3, doing business in China is (47%) A. frightening. B. efficient. C. motivating. D. competitive. Line 33: “As a result, toy companies must devote more of their budgets to research and development and keep pumping out new designs. … Our return is much lower …” With an overall understanding, we know B and C are not options. They must work harder, so the environment is very … D. = Correct
5. In line 24, “snoops” are …(65%) A. spies. B. robots. C. customers. D. detectives. Line 24: “…snoops used mini cameras and old-fashioned sketch books to copy designs …” Customers buy goods. They don’t copy designs. Robots can’t use sketch books. Detectives and spies do similar work but detectives don’t do illegal things. A = Correct
6. In line 28, “revamp” means …(79%) A. regulate. B. protect. C. conceal. D. change. Line 27: “…copying is forcing the toy industry to revamp the way it does business.” The rest of the paragraph tells us that they need to produce new designs more often because of illegal copying. They used to do business one way, but now they have to do business a new way because of copying. D = Correct
7. Which one of these statements is FALSE? According to paragraph 3, …(69%) A. a newly released genuine toy can quickly be pirated and put on sale. B. manufacturers are having to spend more on developing new products. C. profits are lower for toy producers because of the sale of illegal copies. D. new designs are introduced regularly to give customers a greater choice. Line 24: “copy designs and get them quickly reproduced” Line 33: “…toy companies must devote more of their budgets to research … and keep pumping out new designs. Line 36: “Our return is much lower” D=Correct
8. In line 38, “It” refers to …(77%) A. the toy industry. B. research and development. C. rapid copying. D. copyright law. “It has also shrouded events like the recent Hong Kong fair in a veil of secrecy.” What could necessitate “secrecy” at the Hong Kong Fair? What is the whole passage about? C=Correct
9. In line 38, “shrouded” means …(33%) A. covered. B. developed. C. reinforced. D. promoted. “It has also shrouded events like the recent Hong Kong fair in a veil of secrecy.” If something is a secret, you want to hide it from people. A “veil” is a piece of material used to cover a person’s face. A = Correct
10. Which phrase in paragraph 4 prepares the reader for the contrasting phrase “the smaller players” (line 50)? (56%) A. distributors and retailers. B. Sparkles and Unicorn. C. industry giants. D. invited guests. What is the opposite of small? Which phrase makes a reference to something very big? C= Correct.
11. According to lines 57 to 60, Kiefer …(22%) A. trapped copiers sketching her products. B. couldn’t stop copiers sketching her products. C. prevented copiers photographing her products. D. had equipment stolen from her booth by copiers “It’s a bit scary here,’ says Keifer, who chased away from her booth would-be copiers equipped with spy cameras and sketch pads for drawing toy plans.’” People wanted to photograph her toys, but she chased them away. C = Correct
12. In line 61, “fail-safe” means …(57%) A. clever. B. convenient C. guaranteed. D. economical. “The global toy industry is still looking for a fail-safe way to protect designs from Chinese copies without curbing its use of cheap Chinese labour”. Safe indicates that the word means sure. They want to be sure that their toys won’t be copied. C=Correct
13. According to paragraph 6, …(73%) A. a toy company has successfully been prosecuted in China. B. Lego is designed in Denmark and produced in China. C. copyright laws are now the same world-wide. D. copyright has always been protected in Chinese courts. Line 72: “It was the first time a Chinese court offered protection both for copyright …” We only know that the Chinese company copied Lego. WE don’t know where it is produced. A=Correct
14. According to paragraph 7, the punishment in China for breaking copyright is seen as …(80%) A. too light. B. too severe. C. appropriate. D. irrelevant. Line 80: “Right now the penalties for piracy are just a slap on the wrist.” The word “just” indicates that the penalties are not very severe. A.=Correct
15. According to paragraph 7, going to court in China to challenge copyright infringement is …(76%) A. complicated. B. time-consuming. C. demanding. D. unpredictable. Line 84: “Court cases are also a long haul. The Lego case was filed in 1999.” Four years is a long time for a court case. B=Correct.
16. The toy manufacturers interviewed for the article believe that … (87%) A. the problem of counterfeit toys will be solved soon. B. they can do little to prevent piracy at present. C. the biggest manufacturers have the most to lose. D. registering all new designs is the solution to piracy. Line 91: “We patent and trademark our toys, but that doesn’t mean you can stop the copying in China.” B=Correct