BEAMA Anti-Counterfeiting Working Group – Members
BEAMA Anti-Counterfeiting Working Group Raising Awareness “Counterfeit Kills – Protect Yourself” Sequel to “Counterfeit Kills” available on DVD and CD free of charge. Arabic and French versions also available.
BEAMA Anti-Counterfeiting Working Group Poster issued in UK to all EDA members Raising Awareness
BEAMA Anti-Counterfeiting Working Group Fax Flier e-mailed to over 2000 UK Distributors Fact Sheet distributed to over 10,000 Electrical Contractors Raising Awareness
Signed by BEAMA, BASEC, EDA, LIF, BCA, ASTA, IP ALLIANCE, TSI, SELECT, ESC, ECA, VOLTIMUM and GAMBICA.
Electric Dragon – 2010 Permanent operation in China since 2000 Chinese investigators exclusive to us Great co-operation from authorities Visits to Guangzhou Trade Fair twice per year to raid stands and gain intelligence Over 200 factories raided 12 Million products seized plus packaging & tooling 16 brands now represented and growing
Largest wholesale market in the world – 36,000 Traders Because of the action taken by BEAMA the Yiwu market has removed many of its counterfeit electrical products We also tackle the problem at Trade Fairs worldwide, including the Canton Fair and Middle East Trade Fairs Yiwu market China Electric Dragon – 2010
BEAMA Anti-Counterfeiting Working Group Projects Electric Dragon – China Electric Lion – Kenya, Tanzania Electric Cheetah – Nigeria, Ghana Electric Falcon – Kuwait Electric Ibex – Jordan Electric Panda – Dubai, UAE Electric Oryx – N.E. Africa Electric Bulldog – UK
Kuwait – May 2008 Kuwait, like many Middle East and African countries, have huge counterfeit issues It is reported that there were 5,000 house fires during 2007 “Up to 80% could be attributed to Fake Electrical Appliances” (Jassam Al-Mansourie – Head of Kuwait Fire Service) 6 children killed in 1 blaze
Successes Government and business (rights owners) leaders are engaged in expanding efforts to combat counterfeiting –90 countries were represented in the most recent global Intellectual Property (I.P.) congress in Dubai Governments have strengthened legal frameworks and enforcement efforts –Enforcement directive in the European Union –The March 2006 ‘Stop Counterfeiting in Manufactured Goods Act’ in the United States –Trademark law revisions in China –60 countries identified to revise their I.P. laws
Chinese labels to be replaced with branded Labels – both state “Made in USA”
Example – Schneider Copies being imported into UK Not Schneider branded, but promoted as interchangeable Many are dangerous but this M.C.B. exploded on test Trading in such products is illegal You should only buy from authorised distributors
Products found in UK market intended for Middle East and African markets Non compliant to UK standards and non CE marked products involved Sometimes over labelled by others – infringing Intellectual Property rights Actions being taken against distributors trading in these illegal products Example – Eaton|MEM
Example – Counterfeit Nintendo Charger British boy aged 7, Connor O’Keefe, killed by counterfeit Gameboy charger On holiday in Thailand found in hotel room still holding wires Charger below safety standards – 1mm gap between circuits Coroner stated that the “lead was effectively live”
Typical Problems Fuses – no fuse elements Circuit Breakers – overload elements omitted Cable – fewer and smaller strands Copper – can be low quality giving much reduced current carrying capacity Moulding material and plastics – usually recycled material, giving no strength on short circuit events ALL THE ABOVE CAN CAUSE OVERHEATING, FIRE, INJURY AND DEATH
Electric Bulldog – UK Retailers, Distributors and D.I.Y Stores targeted Fake Circuit Breakers, Fuses, Wiring Accessories and Lighting products found Some Products found which were copies of genuine products but in other brand names Rarely do they conform to the standards that they state on the product – can be very dangerous So, copies are here in the UK, either as dead copies or passing off but in small quantities - however things are changing!
The world is getting a smaller place With Internet, trade is very easy Free Trade Zones and Duty Free Areas can hide illegal trading Customs resource at the ports of entry cannot control every consignment. Chances of getting caught and deterrents are very low All means the UK is an easy target Electric Bulldog – UK
Loss of BRAND REPUTATION Issues of GUARANTEES Issues of HEALTH & SAFETY Issues of LITIGATION Issues of PUBLIC LIABILITY Electric Bulldog – UK
LIABILITIES CONSUMER PROTECTION ACT. GENERAL PRODUCT SAFETY REGULATIONS Enforcement Trading Standards & Courts. Sale and/or Use of Unsafe Electrical Products, even with no injury involved. FINE OF UP TO £5000 and/or IMPRISONMENT UP TO 3 MONTHS
LIABILITIES HEALTH and SAFETY AT WORK ACT. ELECTRICITY AT WORK Regulations. Enforcement - Health & Safety Executive. Sale and Use of Unsafe Electrical Products could be referred to the High Court - UNLIMITED FINE and MAXIMUM 2 YEARS IMPRISONMENT
LIABILITIES CONSUMER PROTECTION ACT Civil Action could be taken by an Injured Party. Full compensation through the courts for any injury or property damage caused by sale of unsafe products. UNLIMITED DAMAGES CAN BE CLAIMED (could run into several millions)
LIABILITIES CONSUMER PROTECTION ACT. Where an Individual is involved and MANSLAUGHTER is proven, Police or H&SE would prosecute. Maximum Term is – LIFE IMPRISONMENT
LIABILITIES CONSUMER PROTECTION ACT. For CORPORATE MANSLAUGHTER Police or H&SE would prosecute UNLIMITED FINE levied on the company with a guide up to 10% of the company’s annual turnover. LIFE IMPRISONMENT for any Senior Management involved in the sale of the unsafe products
LIABILITIES Low Voltage Directive – in UK, the Electrical Equipment (Safety) Regulations. Marketing of Goods Package – New rules coming into effect from 2010. This will introduce new safety-related responsibilities on importers, wholesalers & distributors placing products on the market, whether or not their name appears on those products.
Questions for Distributors, Installers and Specifiers Are you aware of counterfeit electrical products in the market? Do you ever consider electrical products to be non-compliant to BS and IEC standards? Does anyone check certification marks to see if they are authentic? If in any doubt, please check with the original manufacturer or certification body.
Message for Distributors, Installers and Specifiers Check packaging, labelling and text Check for any alterations to product or package Check CE and certification marks Check the weight Obtain through authorised and known suppliers.
Message for Distributors, Installers and Specifiers Remember to suspect prices that are too good to be true – they might not be! If in doubt check with the brand owner Check with the Certification body Know your supplier Be sure – you are responsible 3 P’s – Place, Person, Price PLEASE, DON’T KILL YOUR CUSTOMERS!
Message to the Industry 8,000 electrical fires per annum in UK, 30 deaths The number of accidents in UK is falling but has bottomed out Is this a worrying trend over the last few years? Are we as an industry satisfied with these figures? Could any of this be attributed to the use and installation of illegal counterfeit and non-compliant products?
Blow the Whistle! Report Counterfeits and non-compliant products www.counterfeit-kills.com
And finally, we have a Message for the Counterfeiters!