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TERRA Staffing Group Jenifer Lambert, CPC MegaTrends in Recruiting Winning the War for Talent.

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Presentation on theme: "TERRA Staffing Group Jenifer Lambert, CPC MegaTrends in Recruiting Winning the War for Talent."— Presentation transcript:

1 TERRA Staffing Group Jenifer Lambert, CPC MegaTrends in Recruiting Winning the War for Talent

2 War for Talent

3 The Struggle is Real!

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5 Employers Reporting Talent Shortages Source: Manpower Group, Talent Shortage Survey, 2014

6 Top Ten Skill Shortages Source: Manpower Group, Talent Shortage Survey, 2014

7 What’s the Business Impact?

8 This is not an “HR problem”. This is a Business Problem.

9 Big Ideas! Shift toward greater involvement from hiring managers…and the whole organization! Shift from screening to selling high value candidates…and competing for talent! Moving from traditional posting methods to digital marketing methods…on steroids! Candidate as customer/advocate/influencer…ps. Don’t forget about your employees and alumni!

10 The Reasons People Quit Jobs Honest, frequent two way communication Challenging, exciting work (intrinsic motivation) Opportunities to grow and learn Knowing that their work makes a difference Being recognized and rewarded for performance Some degree of control over their job Comp/Benefits Work/Life Balance Job Security Values Alignment Clarity of expectations

11 The Reasons People Accept Jobs Honest, frequent two way communication Challenging, exciting work (intrinsic motivation) Opportunities to grow and learn Knowing that their work makes a difference Being recognized and rewarded for performance Some degree of control over their job Comp/Benefits Work/Life Balance Job Security Values Alignment Clarity of expectations

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13 Manager’s Success Attracting the Right People Selecting the Right People Developing the Right People

14 Expectation #1--Ownership Help them see how they win Help them see their importance Link to Performance Plan

15 Expectation #2--Engagement Dedicated time Commit to Feedback SLA’s

16 Expectation #3--Selling Assess motivations Create differentiation Tailor pitch

17 Expectation #4—Build a Brand Leverage Networks Mine contacts Social Media marketing

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19 Brand the Company

20 Brand the Boss

21 Find Your “Beta” Respected Adventurous Rock star cred

22 Job Postings--Weak or Wow? Purpose of the job posting: 1.Attract the right candidates 2.Repel the wrong candidates 3.Build/reinforce employment brand

23 Speak Like a Native Involve the Hiring Manager Test market the message with the team

24 Collect Cool Points What’s generally cool about your company? What’s specifically cool about this job? Make sure you don’t inadvertently repel the right people!

25 All About WHO? Posting should be written from candidate perspective, not the companies Think like a marketer

26 Personas Who are you targeting? What do they value? Where do they “hang out”? Buzzwords Background Belief systems

27 Job Postings in a Key Word World Straight Forward Title Creative Content

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31 + Social Recruiting Social Media and Recruiting are a match made in heaven! Why? Recruiting is inherently social.

32 Benefits of Social Recruiting Cultivate relationships Allows for free flow of info Branding Lurking

33 Benefits of Social Recruiting Your employees spend 40-60% of their time online on social networking and blogs (Kansas State University Study, 2012) Chances are they’re already talking about work!

34 Source: Sarang Brahme via Recruiting Blogs

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36 Social is About Sharing

37 + Social Media Goals Enable connections Give a glimpse into culture Drive traffic back to your career site Create conversations Create conversions

38 Reputation Management

39 Technology Creates Transparency

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41 Only 14% of people believe advertisements while 78% believe what they hear from a friend.

42 How to Get Employees to Write Social Reviews in One Easy Step ASK!

43 Ask for Social Reviews Employee surveys After hearing receiving praise

44 Keys to Candidate Experience Clear expectations Respect time Learn how to reject with respect User experience testing

45 Golden Question How would you treat this person if they were a potential customer?

46 CandidateEmployee Customer Referral Source Advocate

47 Non-Traditional Talent Pools Former employees Existing employees

48 Non-Traditional Talent Pools

49 Inclusive Hiring Different abilities Different backgrounds

50 Make recruiting EVERYBODY’s job!

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53 Training & partnering with managers Engaging & empowering the workforce Collaborating across the org

54 HRCI Credit Program ID: Title: Mega Trends in Recruiting: Strategies for Winning the War for Talent Start Date: 1/16/2015 End Date: 1/16/2015 Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General) This program, , has been approved for 1 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. Please be sure to note the program ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at

55 Engagement: From Buzz Word to Business Habit P resented by: Justin Foster Price Associates February 13, :00-11:00am This activity has been submitted for HRCI credit. Register at:


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