Presentation on theme: "Accenture Employee Giving Campaign Summit April 2012"— Presentation transcript:
1 Accenture Employee Giving Campaign C@W Summit April 2012
2 Why have an Employee Giving Campaign (EGC)? Our People:Our Senior Leadership and employees are passionate about giving back to our communities. Accenture’s EGC is an easy way for our people to give voluntarily to nonprofits of their choice, through a consistent framework.Our Communities:By leveraging “the power of Accenture” we are able to achieve economies of scales to ensure more of our donations go directly to the causes and communities we care so much about – both personally and professionally.Nonprofits saves valuable dollars by reducing their fundraising and other overhead costs.Our PeopleOur Communit- iesOur BusinessOur SuccessOur Business:Develop or enhance business and community relationships.Our Success:Since 2002, Accenture employees have pledged more than $32M through our Employee Giving Campaigns!
3 Accenture’s US Employee Giving Campaign Timeline US EGC HistoryUS Accenture EGC History2003United Way onlyPilot Expansion to includeUS-wide Expansion to includeAccenture’s US Employee Giving Campaign TimelineGiving Options: United WayMoney Raised: $2.9 millionNumber of US Offices: Approx 30Number of US Employees: Approx 25,000Giving Options: United Way plus Work (select markets)Money Raised: United Way: $2.6 - $3.3 million Work: $464K - $1.4 millionNumber of US Offices: Approx 30Number of US Employees: Approx 25,000 to 30,000Giving Options: United Way plus (all markets)Money Raised: United Way: $2 million - $3 million work: $850k - $1.3 millionNumber of US Offices: Approx 30Number of US Employees: Approx 30,000Here is how the campaign lines up with our three “circle” areas:CommunityRaise the most money possible for the community on behalf of our US employees.Ability to address a broader set of community issues including environmental concerns.PeopleEngage as many US employees as possible through additional giving options.Contributes to the recruitment and retention top talent.BusinessFurther integrate our Corporate Citizenship strategy with our business priorities.Create additional relationships and visibility in the community.3
4 EGC Approach Objectives EGC is primarily a benefit for our people; any business value is secondaryHonor one of our Core Values, Respect for the Individual, by running an extremely low pressure campaign; participation is a personal, confidential and 100% optional choice of our peopleContinue local and national success of past campaignsNational PMO/Communication coordinationLocal Sponsor/POC frameworkFurther link EGC with Corporate Citizenship theme, Skills to SucceedBuild future Skills to Succeed engagement opportunitiesBest practices shared across all US locations to improve performanceEnhancements to the following four campaign areasFocus on Skills to Succeed aligned giving optionsRecognition for Senior Executive and local successesSupport from local nonprofit partnersRetired Partner engagementEmployee Appreciation and Recognition– DRAFT FOR DISCUSSION PURPOSES ONLY –4
5 2011 EGC Highlights Factors contributing to the 2011 EGC success: Total donations increased: $3.97 million vs. $3.69 million last yearTotal participation increased: 37% vs. 33% last yearTotal donors increased: 7,989 vs. 7,603 from last yearAll four giving partners saw an increase in donations and participation %.Provided robust Communication toolkit for our local leaders to leverageConsistent national campaign look and feel driven at the local levelIncreased local effort by EGC POCs, SE SponsorsIncreased coordination with local nonprofitsSenior executive participation once again set the pace for a strong campaignKey messaging around “choices” and appealing to our people to give to those less fortunate – especially during the challenging economic environmentIdentify EGC champions at large local client engagementsFriendly “competition” between locationsRolled out national recognition program “Flair” for participantsFactors contributing to the 2011 EGC success:5
6 2012 EGC Opportunities Employee Engagement Program/Organizational: Balance robust choice vs Corporate Citizenship themeGrow overall participation rates:Cultivate culture of giving especially with our more junior peopleContinue to stress the importance and benefit of giving via our EGC compared to other channelsIncrease choiceAddress perception of “fees”Upgrade and improve donor experience (website, ROI, etc)Determine the appropriate intersection of running a cost effective program with dynamic service, functionality and supportRetain past participants while encouraging new ideas and cultivating new leadersIncorporate with other corporate programs, themes and incentivesProgram/Organizational:6