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Big Data Privacy Issues in Public Social Media Reporter : Ximeng Liu Supervisor: Rongxing Lu School of EEE, NTU

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Presentation on theme: "Big Data Privacy Issues in Public Social Media Reporter : Ximeng Liu Supervisor: Rongxing Lu School of EEE, NTU"— Presentation transcript:

1 Big Data Privacy Issues in Public Social Media Reporter : Ximeng Liu Supervisor: Rongxing Lu School of EEE, NTU

2 Liu Ximeng SOURCE: Big Data Privacy Issues in Public Social Media References

3 Liu Ximeng BIG DATA: big data  social web BIG DATA: Privacy concerns. Outline

4 Liu Ximeng Any task which is comparatively easy to execute when operating on a small but relevant set of data, but becomes unmanageable when dealing with the same problem with a large dataset can be classified as a Big Data problem. Problems encountered when dealing with Big Data include capture, storage, dissemination, search, analytics and visualisation Big data

5 Liu Ximeng Big data The traditional Big Data applications such as astronomy and other e-sciences usually operate on non-personal information and as such usually do not have significant privacy issues. Big Data research is being used to create and analyse profiles of us, for example for market research, targeted advertisement, workflow improvement or national security.

6 Liu Ximeng In social web, there is an increasing awareness of the value, potential and risk of the personal data which we voluntarily upload to the web. Big Data issue has focused on entirely up to the controller of the Big Data sets do with this information  information gleaned is used for nefarious purposes or not Big data

7 Liu Ximeng Personal data which we voluntarily upload to the web Problem : how can users control who has access to what they post themselves. Effect other peoples’ data has on us. Example : If a friend takes a picture of me during a volleyball game, shares this picture with other friends and one of them uploads the picture to the web, my insurance company can find and use that picture against me Big data meet social web

8 Liu Ximeng Photos uploaded to Facebook per month has risen from 2 billion to over 6 billion. Current social networks and photo-sharing sites do little to deal with the privacy implications created by other users’ media Big data

9 Liu Ximeng Modern devices to embed geo-data and other metadata into the created content. Privacy issues of location information embedded into uploaded media have not yet received much attention. Location information

10 Liu Ximeng ENVIRONMENT & PROBLEM STATEMENT Large preserving techniques to protect a user’s own privacy, from solutions which are installed locally on the user’s mobile device, to solutions which use online services relying on group-based anonymisation algorithms, as for instance mix zones or k-anonymity. The location and other metadata contained in pictures and videos can also affect other people than the uploader himself.

11 Liu Ximeng Privacy issues We categorise privacy issues into two classes. Firstly, homegrown problems: uploads a piece of compromising media of himself with insufficient protection or forethought which causes damage to his own privacy. This issue is a small data problem.

12 Liu Ximeng Secondly we have the Big Data problems created by others: An emerging threat to users’ online privacy comes from other users’ media. The amount of data being uploaded is so vast it cannot be manually sighted. Also there are currently no countermeasures, to prevent others from uploading potentially damaging content about someone Privacy issues

13 Liu Ximeng Privacy issues There are two requirements for this form of privacy threat to have an effect: Firstly, to cause harm to a person a piece of media needs to be able to be associated/linked to the person in some way. Recognisable in a photo, (hyper-)linked to a photo.

14 Liu Ximeng Privacy issues Secondly, a piece of media in question must contain harmful content for the person linked to it. Metadata or associated data causes harm. For instance time and location data can indicate that a person has been at an embarrassing location, took part in a political event, or was not where he said he was.

15 Liu Ximeng Awareness of Damaging Media in Big Datasets Direct linking of profiles to pictures-- finding information about people. Non-linked tagging of photos : there is no automated mechanism to inform a user that he was named in or near a piece of media

16 Liu Ximeng Flickr provides the most fine-grained privacy/access control settings of all analysed services. Flickr is the geo-fence. Geo- fence can be a predefined set of boundaries ANALYSIS OF SERVICE PRIVACY

17 Liu Ximeng Facebook uses face recognition for friend tagging suggestions based on already tagged friends. Picasa Web & Google+ store accessible by everyone who can access the image. Locr is a geo-tagging focused photo-sharing site. Anybody who can see an image can also see the metadata. ANALYSIS OF SERVICE PRIVACY

18 Liu Ximeng ANALYSIS OF SERVICE PRIVACY Instagram and PicPlz are services/mobile apps that allow posting images in a Twitter like way. Resized images stripped of metadata but with optional location data are stored by the services.

19 Liu Ximeng SURVEY OF METADATA IN SOCIAL MEDIA Analysed a set of 20,000 publicly available Flickr images and their metadata. 23% of the 20k users denied access to their extracted EXIF data in the Flickr database. 3,000 images made with a camera phone from 3k random mobile Flickr users. 46.8% of the mobile users were Pro users and only 2% denied access to EXIF data in the Flickr database

20 Liu Ximeng GPS location data was present in 19% of the 20k dataset and in 34% of the 3k mobile phone dataset. iPhone 4 currently being the most common camera on Flickr. Reverse geocoding becomes more common in client applications. SURVEY OF METADATA IN SOCIAL MEDIA

21 Liu Ximeng Potential privacy impact images which could contain people who are unaware of the photo. SURVEY OF METADATA IN SOCIAL MEDIA

22 Liu Ximeng Mobile devices when it comes to publishing GPS metadata SURVEY OF METADATA IN SOCIAL MEDIA

23 Liu Ximeng One third of the pictures taken by dominant camera devices contains GPS information. About one third of these images depict people on it. Thus, about 10% of all the photos could harm other peoples’ privacy without them knowing about it. SURVEY OF METADATA IN SOCIAL MEDIA

24 Liu Ximeng User’ s phone keeps a GPS record of where the person was at which time, these two pieces of information can be combined with the location data stored in the media to significantly reduce the amount of data which could be relevant to the individual person. SURVEY OF METADATA IN SOCIAL MEDIA

25 Liu Ximeng All three types of service are mainly focused on detecting relevant media events and breaking down the Big Data problem to humanly manageable sizes. The concept is mainly focused on bringing possibly relevant media to the attention of the user without overburdening him. SURVEY OF METADATA IN SOCIAL MEDIA

26 Liu Ximeng User’s privacy based on dangers created by the user himself while sharing media. BUT, how users can be protected from other peoples’ media? Discussion

27 Liu Ximeng Thank you Rongxing’s Homepage: PPT Ximeng’s Homepage:


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