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Marketing The Product: 10 Day trip Fly from Sydney Australia to Vancouver to Calgary Includes a guided tour of the Calgary Stampede Banff, Jasper and Edmonton.

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Presentation on theme: "Marketing The Product: 10 Day trip Fly from Sydney Australia to Vancouver to Calgary Includes a guided tour of the Calgary Stampede Banff, Jasper and Edmonton."— Presentation transcript:

1 Marketing The Product: 10 Day trip Fly from Sydney Australia to Vancouver to Calgary Includes a guided tour of the Calgary Stampede Banff, Jasper and Edmonton Includes meals, accommodations, Stampede tickets, etc. The Price: $2, CAN plus airfare

2 Positioning Family Fun Trip: Adults aged with children aged 3-17 Annual household income $ plus Adventure Alberta Trip: Young adults, aged Mostly students and young professionals The key difference is the group dynamic that each tour will take on

3 Promotion Advertising efforts will focus on raising awareness of the Calgary Stampede amongst our target market. Family Fun Trip: Place ads in the Sydney Morning Herald Readership is per issue, mostly people aged with annual income above $ Adventure Alberta Trip Sydney 2-Day radio station 9.8% market share and most listeners are Billboards around areas frequented by young people Kings Cross Areas downtown Sydney

4 Promotion Cross Promotion: Advertising the Calgary Stampede at Australian Country and Western Events. Coast Country Music Festival and the All Australian Jamboree Timing: Commence promotional effort for the Stampede on January 1 st This allows adequate time to increase awareness and for people to book their trip

5 Distribution Website: Will provide a complete list of what is included in the trip Will allow people to book online and pay with credit card or internet banking. Will provide a number for people to call for more information Affiliated Travel Agents: We will partner with travel agents, such as Flight Center, to allow people to book in person


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