1. Find your “why” and build your brand around it.
The “Why” https://www.youtube.com/wa tch?v=qp0HIF3SfI4 Simon Sinek
At Nandina we believe: 1. that real life and real style can co-exist in the same beautiful home. 2. that we are not decorating a room we are helping our clients design a lifestyle 3. that service isn't defined by when things go right, but on the rare occasions that things go terribly wrong 4. in bad dogs and dirty kids 5. the art of plumping a pillow 6. great design is timeless and worth the investment 7. a deal is not a deal if quality is sacrificed 8. everyone has a crazy life; everyone deserves a home that is a haven 9. in looking like a big company but acting like a small one 10. in our team; that every individual working together produces a greater result than one working alone 11. those families come first; and with that commitment everything else will fall into place 12. in demanding, not mean, clients; in a work place that is inspiring, flexible, supportive, and dedicated to getting the job done Real Life, Real Style
2. Build a team that believes what you believe and give them the skills to succeed