The Current Model(so far) Points * Don’tPlayGamesWithMe,SebastianDeterding Tracking & Feedback Badges Goals, Rewards, Status Leaderboards Comparison, Competition Incentives Rewards
Gamification: What it used to mean A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome. Rules of Play: Game Design Fundamentals Katie Salen & Eric Zimmerman
Gamification: What it means today Gamification as the infusion of game design techniques, game mechanics, and/or game style into anything. This definition is purposely broad to support the many uses of the word. The Gamification Wiki
Where is this going? Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes http://www.gartner.com/it/page.jsp?id=1629214s ResearchKart says Gamification industry to grow to a 3.6 billion dollar market between 2012-2017 http://researchkart.wordpress.com
Gamification Battleground User Interests Business Interests The “Sweet Spot” Users gaming the system Users that will play anything * Buster Benson
A Framework: 4D DiscoverDesignDevelopDeploy * ME!
Discover : Why? Sample questions 1.Why are you “Gamifying” your product/ service? 2.How does this benefit your user? 3.Is there a skill to be learned? If not, gamification probably won’t help. 4.Are you trying to make a game instead?. 5.What are the goals of the business? 6.What actions do you want your users to take to support these goals? 7.What if it goes wrong? 8.What do you need to measure and know? 9.What are the goals of the people using the product/service? 10.What kind of experience are you looking to create?
Design : Define the player & motivations “Intrinsic & Extrinsic motivation doesn’t exists…They are taking many diverse human needs and motivations, putting them into just two categories, and then saying one type of motivation is better than another…” Stephen Reiss, Researcher & Professor of Psychology Ohio State
Design : Defining the player & motivations What We “Really” Want What We “Really” Want Autonomy Mastery Order Tranquility Honor Winning Meaning Sensuality Physical Activity Romance Status Power Social Contact Collecting Acceptance Family Our Basic Desires Who am I? The 16 Basic Desires that Motivate Our Actions and Define Our Personalities ~Stephen Reiss
Design : Defining the player & motivations Autonomy, Mastery, Purpose ~Drive, Dan Pink PERMA ~Flourish, Martin Seligman SAPS ~Gabe Zichermann Why We Play Games & The 4 Keys to Fun ~Nicole Lazzaro Lifecycle design : Sustainable Social systems ~Amy Jo Kim
Design : Defining the player & motivations FLOW ~Flow, Mihaly Csikszentmihalyi
Design : Define the path to Mastery *Smart Gamification, Amy Jo Kim
Recommended Reading Reality is Broken ~ Jane McGonigal Predictably Irrational: The Hidden Forces That Shape Our Decisions ~Dan Ariely Drive ~Dan Pink FLOW ~Flow, Mihaly Csikszentmihalyi Flourish ~ Martin Seligman The Art of Game Design: A book of lenses ~ Jesse Schell A Theory of Fun for Game Design ~Raph Kaster Papers on: Why We Play Games & The 4 Keys to Fun ~Nicole Lazzaro Slides on : Lifecycle design : Sustainable Social systems ~Amy Jo Kim
People Sebastian Deterding http://codingconduct.cc/ Buster Benson http://busterbenson.com/ Dustin DiTommaso http://www.d-bin.com/ Amy Jo Kim http://www.shufflebrain.com/ Nicole Lazzarohttp://www.xeodesign.com/ Gabe Zichermannhttp://dopa.mn/
References/Credits Images : All images and logos are owned by their respective copyright owners. Thanks for the use Game designer: http://www.whatiamreallydoing.com/tag/what-i-think-i-do/ Open Graph: https://developers.facebook.com/docs/opengraph/ Twitter revolution: http://new-middle-east.blogspot.com/2011/04/social-media-force-for-political-change.html Starbucks: http://grist.org/list/starbucks-strawberry-frappuccino-dyed-with-crushed-beetles/ Photo by Ben Adams. Difference chart http://gapingvoid.com Boy scout http://www.ocbsa.org/home/merit-badge-days/ 8 ball http://www.officeplayground.com/Magic-8-Ball-P276.aspx Awesome Smileys http://knowyourmeme.com/ Unicorn Pillow http://www.ohhoneychild.com/ Eightball http://www.officeplayground.com/Magic-8-Ball-P276.aspx Scott Pilgrim http://www.onipress.com/ Carrot http://www.flickr.com/photos/opensourceway/4504724163/sizes/o/in/photostream/ Crossover Turtle http://stevencreech.com/images/posters/Crossovers14.jpg References Hype Cycle http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp Gartner predictions http://www.gartner.com/it/page.jsp?id=1629214s Resaerchkart Report http://researchkart.wordpress.com/2012/03/26/gamification-2012-2017-opportunities-and-market-outlook-for-next- generation-brandproduct-advertising-through-embedded-gaming/ http://researchkart.wordpress.com/2012/03/26/gamification-2012-2017-opportunities-and-market-outlook-for-next- generation-brandproduct-advertising-through-embedded-gaming/