1. InterestMatrix In Action

2. The Customer  Small Cosmetics Store  Has Web Site Selling Cosmetics  Needs To Expand Revenue  Wants To Advertise On-Line  Needs 1,000 Clicks Per Day  Has Limited Ad Budget

3. The Standard PPC Problem  Google Is In It For Google’s Benefit  Competition Drives Up The Price Of Popular Words KeywordEstimated Avg. CPCEstimated Ad PositionsEstimated Clicks / Day Estimated Cost / Day cosmetic$2.89 - $4.231 - 32,042 - 2,558$5,920 - $10,830 cosmetics$1.65 - $2.481 - 33,159 - 3,957$5,230 - $9,830 makeup$1.36 - $1.861 - 32,915 - 3,647$3,980 - $6,810 skin care$2.72 - $3.591 - 32,729 - 3,412$7,440 - $12,250 Search Network Total$2.09 - $2.951 - 310,845 - 13,574$22,550 - $39,700

4. The Magic  The Word ‘Cosmetics’ Has A Constellation Of Related Interests  The InterestMatrix Reveals Related Interests  Related Interests Help Uncover ‘Cheaper’ Words To Drive Traffic  Using Information Uncovered By The InterestMatrix – In Our Case ‘Cosmetics’ – We Gain A 63% Increase In Clicks For The Same Budget

5. InterestMatrix PPC Solution  IMX identified interests related to ‘cosmetics’ Key Word Estimated Avg. CPC Estimated Ad Position Estimated Clicks/DayEstimated Cost/Day Lower BoundaryUpper Boundary fashion$.70 - $.881 - 312,615 -15,769$8,900$13,900 models$.57 - $.711 - 37,431 - 9,289$4,240$6,620 perfume$1.65 - $2.071 - 35,470 - 6,838$9,040$14,130 sephora$.49 - $.621 - 31,812 - 1,836$890$1,150 glamour$.69 - $.871 - 3867 - 1,084$600$940 nail polish$.86 - $1.191 - 3402 - 502$350$600 mascara$1.04 - $1.421 - 3363 - 454$380$650 Search Network Total $.86 - $1.111 - 328,960 - 35,772$24,400$37,990