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InterestMatrix In Action. The Customer  Small Cosmetics Store  Has Web Site Selling Cosmetics  Needs To Expand Revenue  Wants To Advertise On-Line.

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Presentation on theme: "InterestMatrix In Action. The Customer  Small Cosmetics Store  Has Web Site Selling Cosmetics  Needs To Expand Revenue  Wants To Advertise On-Line."— Presentation transcript:

1 InterestMatrix In Action

2 The Customer  Small Cosmetics Store  Has Web Site Selling Cosmetics  Needs To Expand Revenue  Wants To Advertise On-Line  Needs 1,000 Clicks Per Day  Has Limited Ad Budget

3 The Standard PPC Problem  Google Is In It For Google’s Benefit  Competition Drives Up The Price Of Popular Words KeywordEstimated Avg. CPCEstimated Ad PositionsEstimated Clicks / Day Estimated Cost / Day cosmetic$ $ , ,558$5,920 - $10,830 cosmetics$ $ , ,957$5,230 - $9,830 makeup$ $ , ,647$3,980 - $6,810 skin care$ $ , ,412$7,440 - $12,250 Search Network Total$ $ , ,574$22,550 - $39,700

4 The Magic  The Word ‘Cosmetics’ Has A Constellation Of Related Interests  The InterestMatrix Reveals Related Interests  Related Interests Help Uncover ‘Cheaper’ Words To Drive Traffic  Using Information Uncovered By The InterestMatrix – In Our Case ‘Cosmetics’ – We Gain A 63% Increase In Clicks For The Same Budget

5 InterestMatrix PPC Solution  IMX identified interests related to ‘cosmetics’ Key Word Estimated Avg. CPC Estimated Ad Position Estimated Clicks/DayEstimated Cost/Day Lower BoundaryUpper Boundary fashion$.70 - $ , ,769$8,900$13,900 models$.57 - $ , ,289$4,240$6,620 perfume$ $ , ,838$9,040$14,130 sephora$.49 - $ , ,836$890$1,150 glamour$.69 - $ ,084$600$940 nail polish$.86 - $ $350$600 mascara$ $ $380$650 Search Network Total $.86 - $ , ,772$24,400$37,990


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