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The Latest Technology Trends for Creative New Product Development.

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Presentation on theme: "The Latest Technology Trends for Creative New Product Development."— Presentation transcript:

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2 The Latest Technology Trends for Creative New Product Development

3 The “Edge” on Innovation Technology Evolvement Top Technology Trends The Power of “3” PDV (product development volley) What’s Your Edge?

4 That was Then….

5 This is Now!

6 TECHNOLOGY TRENDS

7 PHILOSOPHICAL HIGH TECH SENSORIALDELIVERY SYSTEMS SOFT TOUCH TECHNOLOGY TRENDS

8 FREE FROM EVERYTHING NATURALS FOLKLORIC NUTRITIONALORGANICS ILLUMINATION MINERALS SOFT TOUCH

9 natural, organic and nice!

10 high-performance, folkloric, nutritional/herbal protection 0 % useless – 100% active

11 NEURO-COSMETIC INDIGENOUS INFLUENCE WELLNESS INNER/OUTER RENEWAL PRO-BIOTIC HEALING PHILANTHROPIC PHILOSOPHICAL

12 skin biotic

13 ETHNIC TONALITY POLY- PEPTIDES DETOXIFY DNA REPAIR STEM CELL BIOLOGY BIOMEMETIC SKIN REPROGRAM HIGH TECH

14 support clock genes brown skin…care

15 NANO PATCH ENCAPSULATE MANUALTIME-RELEASED LIPOSOME AT-HOME DEVICE DELIVERY SYSTEMS

16 OLFACTORY COMFORTING TIGHTENING CRUNCHYRELAXING COOLING ENERGIZING SENSORIAL EXPERIENCE

17 sensoround™ experience

18 How to…… …get to… Product Innovation

19 Competition identify what “they’re” talking about

20 PDV - product development volley Marketing Product Development R&D – trends/concept/claims/bench/technology Mkt. - trends/concept/bench/desired claims R&D/Mktg. Services – It’s a go - countdown! Mkt./Eng./Design – package development/art R&D – submission(s)/enhance claims/story R&D - consumer science/clinical testing Legal - review concept/claims R&D – approve submission/finalize claims/story Mkt. – finished product/final claims/fact sheet Copy/PR – copywriter/brief beauty editors

21 … tells a powerful story in 3 words. … delivers claims with impact in 3 sentences. … intrigues a consumer to want to buy in 3 seconds. The power of 3… … creates an innovative finished product.

22 A poll of 1,000 women showed make-up spending peaks between the ages of 25 and 34. What’s not in beauty products is just as, if not more important, than what is these days. Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by The Edge on Opportunities

23 9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis. Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in Women will spend more for better quality: Food 65%, Clothing 57%, Facial skin care 56%. The Edge on Opportunities

24 WHAT’S YOUR EDGE?

25 Cherie Buziak BeautyEdge LLC


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