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A Funding Proposal “Tasteful Giving” Helping Children With Each Mouthful.

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Presentation on theme: "A Funding Proposal “Tasteful Giving” Helping Children With Each Mouthful."— Presentation transcript:

1 A Funding Proposal “Tasteful Giving” Helping Children With Each Mouthful

2 “Tasteful Giving” Helping Children With Each Mouthful Contents  The 13 Donuts Foods Mission Page 3  Participants Pages 5-7  Contributions/Benefits  Product Offerings Pages 8-9  Understanding the Mechanics Page 10  The Economics Pages  The Marketing Plan Pages  Open Discussion and Q&A Page 33  Executive Talent Page 34  Contact Information Page 35 2

3 “Tasteful Giving” Helping Children With Each Mouthful The 13 Donuts Foods Mission 13 Donuts Foods is a high quality organic line of foods where all * profits are donated to 13 child-focused charities The food line has been very successfully sold at a variety of Shriners Hospital events and is now expanding to online direct sales to increase sales and subsequent donations * 5% of popcorn profits are not available for charitable donation 3

4 “Tasteful Giving” Helping Children With Each Mouthful The Participants  Quattro Fratelli Foods  13 Donuts Foods  Needy Organizations Needy Organizations 4

5 “Tasteful Giving” Helping Children With Each Mouthful Participant Contributions  Quality product(s)  Existing capacity & equipment  Opportunity for product expansions  Are vehicles for raising financial support  Lend support & effort Needy Organizations  Fund raising experience  Commitment to the project  Sales Management 5

6 “Tasteful Giving” Helping Children With Each Mouthful  Cost effective fund raising tool  Opportunity to raise $  Consumer valued product Needy Organizations Participant Benefits  Provides additional business  Fulfills corporate responsibility to community  Funding of organization  Fulfillment of philanthropic goals 6

7 “Tasteful Giving” Helping Children With Each Mouthful THE BIG WINNER- THE KIDS!  Funding of operating budget  Opportunity for the kids  Opportunity... The 13 Donuts Foods Charities Will Benefit From 7

8 “Tasteful Giving” Helping Children With Each Mouthful Product Offerings  Popcorn  BBQ Sauce/Meat Paint  Marinara Sauce  Minestrone Soup  Rum Cake ALL ORGANIC 8

9 “Tasteful Giving” Helping Children With Each Mouthful The Initial Offering 9

10 “Tasteful Giving” Helping Children With Each Mouthful Understanding the Mechanics Proceeds Organization and Administration 10 Product Quatro Fratelli manufactures and ships the products  13 Donuts Foods develops sponsor network  13 Donuts Foods administers programs for Sponsor Organizations  Sponsor organizations have fund raisers  13 Donuts Proceeds are split  Charitable Contributions are made Fund Raising

11 “Tasteful Giving” Helping Children With Each Mouthful Plan Implementation Realities “People, not plans, produce results Eventually everything deteriorates into hard work” (Peter Drucker) 11

12 THE ECONOMICS RENUMERATION OF PARTNERS “Tasteful Giving” Helping Children With Each Mouthful

13 “Tasteful Giving” Helping Children With Each Mouthful Popcorn Distribution Of Proceeds  Quatro Fratelli (mfg cost + small profit)$15  13 Donuts Foods$12  Sponsor Organization$30  Total* $60 * Equals $5 per 13 Donuts Foods Source & Use Of Funds  Sales to Sponsor Organization $30  Cost purchased from Quatro Fratelli $18  Gross profit before expenses $12 13

14 “Tasteful Giving” Helping Children With Each Mouthful Meat Paint Distribution Of Proceeds  Quatro Fratelli (mfg cost + small profit)$15  13 Donuts Foods$12  Sponsor Organization$30  Total* $60 * Equals $5 per 13 Donuts Foods Source & Use Of Funds  Sales to Sponsor Organization $30  Cost purchased from Quatro Fratelli $18  Gross profit before expenses $12 14

15 “Tasteful Giving” Helping Children With Each Mouthful 13 Donuts Foods Source & Use Of Funds 15

16 “Tasteful Giving” Helping Children With Each Mouthful Distribution of profit 13 Donuts Foods - 36 Investors $ Donuts Children’s Charities $ 1.33 Profit Distributed $ DONUTS FOODS SOURCE & USE OF FUNDS 16

17 “Tasteful Giving” Helping Children With Each Mouthful 13 Donuts Foods Source & Use Of Funds 17

18 “Tasteful Giving” Helping Children With Each Mouthful 13 Donuts Foods Source & Use Of Funds 18

19 “Tasteful Giving” Helping Children With Each Mouthful Needy Organizations Receive  Easy to sell product  Valued by consumer  Significant retention of proceeds (50%) Proceeds * 50% External cost 50% * Excludes incentive and administrative costs at organizational levels. 19

20 “Tasteful Giving” Helping Children With Each Mouthful Sample Of XYZ School  Number of Students3,000  Sales goal per student1 case  Expectation level75%  Cases sold2,250  Sales price per case$60  Gross proceeds$135,000  Cost of product($67,500)  Gross profit$67,500  School's expenses($1,350)  Available for school$66,150 20

21 “Tasteful Giving” Helping Children With Each Mouthful Pro 200,000 Cases Unit PriceTotal  Gross proceeds$60.00 $12,000,000  Cost of product$15.00 (3,000,000)  Gross profit$ ,000,000  13 Donuts Foods' expenses$7.78 (1,556,000)  Available for participants$37.22 $7,444  13 Donuts Children's Charities$ ,00  Reinvestment$ ,000  Total Distribution$2.45 $490,000  Additional Scholarships$0.75 $150,000 21

22 “Tasteful Giving” Helping Children With Each Mouthful Pro 1,500,000 Cases Unit PriceTotal  Gross proceeds$60.00 $90,000,000  Cost of product$15.00 (22,500,000)  Gross profit$ ,500,000  13 Donuts Foods' expenses$7.78 (11,670,000)  Available for participants$37.22 $55,830,000  13 Donuts Children's Charities$2.23 3,345,000  Reinvestment$ ,000  Total Distribution$2.45 $3,675,000  Additional Scholarships$0.75 $1,125,000 22

23 THE MARKETING PLAN “Tasteful Giving” Helping Children With Each Mouthful

24 “Tasteful Giving” Helping Children With Each Mouthful SWOT Analysis STRENGTHS High quality organic products Charitable tie-in Child focused charities STRENGTHS High quality organic products Charitable tie-in Child focused charities WEAKNESSES Current lack of brand recognition WEAKNESSES Current lack of brand recognition OPPORTUNITIES Promotional Tie-ins Massive list Donated services CPC online campaign OPPORTUNITIES Promotional Tie-ins Massive list Donated services CPC online campaign THREATS Competition for charitable dollars Large variety of competing products in stores Consumer Conditioning to buy from grocery stores THREATS Competition for charitable dollars Large variety of competing products in stores Consumer Conditioning to buy from grocery stores 24

25 “Tasteful Giving” Helping Children With Each Mouthful Target Demos  BBQ Sauce  Men  Dads  Moms  Popcorn  DVD Watchers  Families  Moms with kids 5-18  Marinara Sauce  Adults  Moms  College Students  Singles  Minestrone Soup  Italian community,  Singles  Adults  Rum Cake  Adults  Holiday party hosts and attendees 25

26 “Tasteful Giving” Helping Children With Each Mouthful Promotional/Media Strategy  Promotion, Product Placement & Celebrity Tie-ins  Publicity  Social Networking  Website  Blasts  CPC Online Media Buys 26

27 “Tasteful Giving” Helping Children With Each Mouthful Promotional  Food Network  Rachel Ray  Paula Dean  Martha Stewart  The Ellen DeGeneres Show  The Oprah Winfrey Network  Jillian Michaels  The Biggest Loser  The Dr. Oz Show  America’s Funniest Home Videos i.e. Food Themed Videos The heart of 13 Donuts Foods marketing is promotion, product placement and celebrity tie-ins, for maximum impact while minimizing costs, for maximum charitable donations to the 13 Donut Foods children’s charities The promotional/brand management team will mine existing relationships and develop new ones to get 13 Donuts products featured and/or used on a variety of opportunities such as:  The View  RuPaul’s Drag Race  MythBusters i.e. Popcorn and/or BBQ Myths  Top Chef/Top Chef Masters  Iron Chef  Game shows i.e. Price is Right  Live-in Reality Shows i.e. America’s Next Top Model  The Amazing Race  Award Show Gift bags  and more… 27

28 “Tasteful Giving” Helping Children With Each Mouthful Publicity An experienced, charity focused, publicity team will represent 13 Donuts Foods products, charitable efforts and their affiliated children’s charities activities to generate press in venues such as: News  Morning News Shows Today, Good Morning America, CBS  CBS Sunday Morning  Evening News  Local News  News Magazine Shows  Magazines Online  News Portals  Women and Family focused websites Magazines  Women focused  Food focused  Family focused  General Interest Radio Newspapers 28

29 “Tasteful Giving” Helping Children With Each Mouthful Social Networking Social networking offers excellent viral marketing opportunities to increase 13 Donuts Foods brand recognition and awareness of the charitable efforts. A small staff, potentially interns, will:  Create a Facebook page and consistently post new items  Create Twitter Account and tweat  Actively recruit Facebook friends and Twitter followers  Post comments about 13 Donuts Foods and their good works on appropriate websites to generate awareness and click throughs to 13 Donuts Foods website  Troll the web for competitor information, good ideas to emulate and identify new sites for posting opportunities 29

30 “Tasteful Giving” Helping Children With Each Mouthful Website The 13 Donuts Foods Website will be the main purchase portal for the product line. The site will include:  Multiple payment opportunities including Paypal  Opportunity for purchasers to donate more, above the items cost  Charitable tie-ins and description of each charity and links to their sites  Offer opportunity to donate to charity of choice  Updated schedule of upcoming promotional and publicity  Press notice scrapbook  Links from each of the charity websites  Rolling total of total monies donated  Sign-up for update (gathering demo information) 30

31 “Tasteful Giving” Helping Children With Each Mouthful Blasts 13 Donuts Foods has access to a massive database of more than 65 million addresses,plus new addresses from the 13 Donuts Foods website signups. A schedule of HTML blasts will be sent out :  Targeted for each product  New product launches  Seasonal/Holidays  Demo and geo targeted as available “Tasteful Giving” Helping Children With Each Mouthful 31

32 “Tasteful Giving” Helping Children With Each Mouthful Media Buys Click throughs to the 13 Donuts Foods website will be increased with CPC online Media Buys  Pay only for click throughs while benefiting from brand awareness ad impressions  Can control costs, tweaking the campaigns as needed  Ad creative will focus on charitable element  Media buys can be done through sell service sites for maximum control i.e. adside.com and criteo.com for retargeting  2% target conversion rate (considered good) to be used to determine profitable purchase rates 32

33 “Tasteful Giving” Helping Children With Each Mouthful Q&A 33


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