Presentation on theme: " Apple sued Samsung claiming that Samsung’s tablet and smart phones copied Apple’s iPad and iPhone Samsung countersued Apple for damaging 10 patents."— Presentation transcript:
Apple sued Samsung claiming that Samsung’s tablet and smart phones copied Apple’s iPad and iPhone Samsung countersued Apple for damaging 10 patents
Apple heavily relies on Samsung for chips and LCD displays Apple is Samsung’s one of the top clients
What impact does the lawsuit have on Apple and Samsung? How could Samsung keep its patent rights while maintaining Apple as one of the top clients? Who will benefit after the lawsuit? Who will lose?
“Apple was Samsung’s second-biggest client after Sony of Japan last year, bringing in around 6.2 trillion Korean won ($5.7 billion) in sales, and is widely expected to become Samsung’s top client this year.”
Samsung Electronics Apple iPad/iPhone consumers Samsung consumers Sony Other Korean conglomerate electronic industries (ex. L.G.) Other Korean electronics industries
Advantage: The winner satisfies its want The winner’s financial state develops since it damaged the other’s patent rights Disadvantage: The relationship damages If Samsung wins, it will lose its top client If Apple wins, it will lose its most necessary resources
Advantage: Both companies will maintain their necessity Other companies related to the two companies will maintain their stability Disadvantage: Samsung and Apple will have to charge extra compensation when cancelling the lawsuit They both will not satisfy their want
Apple has already damaged Samsung’s patent rights Samsung satisfies its wants Samsung keeps Apple as its top client Apple keeps its best resources
Reuters. (2011, April 22). Samsung Countersues Apple on iPhone and iPad Patents. New York Times. Retrieved from http://www.nytimes.com/2011/04/23/ technology/23samsung.html?_r=1&scp=9&sq=Samsung&st=Search Apple, Samsung overtake Nokia in smartphone market. (2011, July 31). Korean Herald. Retrieved from http://www.koreaherald.com/national/ Detail.jsp?newsMLId=20110731000049
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