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Menu Engineering Oğuz Benice Bilkent University School of Tourism & Hotel Management.

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Presentation on theme: "Menu Engineering Oğuz Benice Bilkent University School of Tourism & Hotel Management."— Presentation transcript:

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11 profit popularity WINNERS OR STARS SLEEPERS OR PUZZLES RUNNERS OR PLOWHORSES LOSERS OR DOGS $ 3.69 % 8.33 Milano ?

12 profit popularity $ 3.69 % 8.33 $ 4.50 % Milano Vegeterian ? RUNNERS OR PLOWHORSESWINNERS OR STARS SLEEPERS OR PUZZLES LOSERS OR DOGS

13 profit popularity $ 3.69 % 8.33 $ 4.50 % Milano Vegeterian $ 2.40 % Roma ? WINNERS OR STARSRUNNERS OR PLOWHORSES SLEEPERS OR PUZZLES LOSERS OR DOGS

14 profit popularity $ 3.69 % 8.33 $ 4.50 % Milano Vegeterian $ 2.40 % Roma $ 6.00 % 6.21 Firenze ? RUNNERS OR PLOWHORSESWINNERS OR STARS SLEEPERS OR PUZZLES LOSERS OR DOGS

15 profit popularity $ 3.69 % 8.33 $ 4.50 % Milano Vegeterian $ 2.40 % Roma $ 6.00 % 6.21 Firenze $ 2.80 % 4.24 RUNNERS OR PLOWHORSES WINNERS OR STARS SLEEPERS OR PUZZLES LOSERS OR DOGS

16 Action Plan MENU ANALYSIS Winners or Stars (high profit and high popularity): don't touch this item or increase a little bit the price. Runners or Plowhorses (low profit and high popularity): increase the price or decrease cost (reduce portion size, decrease food quality) except for signature items. Sleepers or Puzzles (high profit and low popularity): decrease the price, change the name for attractiveness, change the recipe, relocate on the menu or promote this item. Losers or Dogs (low profit and low popularity): abandon this item, increase the price to make it a sleeper, or reduce the price to make it a runner.

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29 Menu Engineering (20 pts) Graph (10 pts) Action Plan (20 pts)

30 Menu Engineering (20 pts) Graph (10 pts) Action Plan (20 pts)


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