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Shakespeare Birthplace Trust 2011 Impact. 30,000 foot view In 2011 every 3 minutes a page was opened on one of our content platforms 77,000 visitors to.

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Presentation on theme: "Shakespeare Birthplace Trust 2011 Impact. 30,000 foot view In 2011 every 3 minutes a page was opened on one of our content platforms 77,000 visitors to."— Presentation transcript:

1 Shakespeare Birthplace Trust 2011 Impact

2 30,000 foot view In 2011 every 3 minutes a page was opened on one of our content platforms 77,000 visitors to all content platforms 170 countries visited only 23 countries who have not accessed our content platforms 140,000 minutes reading, listening or watching content about Shakespeare in the last 14 months 102 days or 3.5 consecutive months of Shakespearean engagement 6,733 ipads, iphones & androids have accessed our content platforms 70,000 views Collection’s Online Exhibition photos on Flickr 180,000 pageviews our Shakespeare related content 123 stories of pilgrimage documented on Living Shakespeare from 29 different countries 15,800 minutes spent learning about Shakespeare Authorship through 60 minutes with Shakespeare Top 3 Klout score Shakespeare related twitter accounts

3 Blogging Shakespeare Developed & Designed new interface for Blogging Shakespeare International Magazine for all things Shakespeare 292 Articles Written by 12 different authors 153 countries have visited I Including visits from Sudan, Yemen, Mongolia, Indonesia, New Zealand, Iran, Venezuela, Honduras, Uruguay, Nigeria, Namibia, Zambia, Uganda, Algeria 85,000 mins spent onsite 8.5 consecutive weeks reading our articles

4 Finding Shakespeare FindingShakespeare 2.0 updated design & development Online Exhibitions conceptualized the idea & execution of quarterly online exhibitions including Shakespeare’s Women, Shakespeare’s Villains & Sculpting Shakespeare 148 Articles Written by 7 different authors 127 countries have visited Russia, Philippines & India are among the top 10 countries visiting Finding Shakespeare 18,000 site visits with 39,000 page views 36,000 mins spent onsite 25 consecutive days reading our articles

5 Living Shakespeare Developed & Designed digital video platform to capture and tell stories of pilgrimage to Shakespeare’s Birthplace Trained Blogging Team 30+ hours 123 Visitor Stories Recorded in 3 months from 29 different countries 44 countries have visited including Hungary, Taiwan, Trinidad & Tobago 1,268 site visits with 2,344 page views 3031 mins spent onsite 2.1 consecutive days watching our digital visitor book

6 Remembering Shakespeare Developed & Designed content platform to share informal stories about Shakespeare the man and his town Initiated 6 Series Nash’s House - Shakespeare Gossip - Shakespeare the Business Man - Commonly Asked Questions - Updates from the Dig - Shakespeare’s Plays 37 Video Posts Created by 6 authors 35 countries have visited including Bulgaria, South Africa, Japan, Macedonia & Russia 1,146 site visits with 2,400 page views 1,800 mins spent onsite 1.25 consecutive days

7 Mary Arden’s Farm Trained Blogging Team 25+ hours 32 Video Posts Created by 4 authors 27 countries have visited including Brazil, Armenia, Germany, Canada & Portugal 840 site visits 2,500 page views. Time on site 4mins (significantly longer than any other site) 3,000 mins spent onsite 2.08 consecutive days

8 HappyBirthdayShakespeare.com 99 bloggers representing 7 countries & 95 cities 111 countries visited 235,263 total reach including facebook, twitter & blog subscribers FB Fans april 14: 1,309 may 1: 1, % FB Pageviews april 14: 188 may 1: % FB Feedback april : 30 april 23 - may 1: % Twitter Followers april 22: 1,571 may 1: 1, % Klout Score april 22: 46 may 1: %

9 Largest Blogging Conference in the World PR Girl Writer Entrepreneur Photographer

10 World Shakespeare Congress Created a Facebook Group generate community amongst scholarship winners Designed & Developed Liveblog created & currated live video content to amplify the event to the world

11 60 minutes with Shakespeare 77 countries visited including Argentina, Macedonia, India, Tunisia, Saudi Arabia, Fiji, Egypt, Philippines, Pakistan, Mexico & Peru 12,000 pageviews in 3 days 15,698 mins 11 consecutive days learning about Shakespeare Authorship Television Interviews BBC Breakfast, BBC 24, Central News Radio Interviews BBC Coventry & Warwickshire, BBC Scotland, BBC Wales, Radio 4, BBC London, Blogs & Articles The Stage, Guardian, BBC, Warwickshire Uni, ShakespeareGeek, Resource on Uni & Library Sites.

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13 Shakespeare Guides Filmed & Edited 25 Videos Getting to Know Shakespeare Designed & Developed Guide experience and layout for Getting to Know Shakespeare Launching October 1 Getting to Know Shakespeare AQA Guide completed phase one plans Rich Man, Poor Man completed phase one plans

14 this says it all...

15 Yammer 5 Yammer Staff Trainings 1/3 of SBT staff trained & 3,408 yams sent increased staff collaboration and communication while breaking down walls between departments Box.net Implementation online document storage

16 Cottage the Road Centre the Road Centre the Road Cottage

17 A quick way for Dan to analyze Icomm’s service. A week later Dan put out a survey to the staff to determine Icomm’s shortcomings. A quick way for Dan to analyze Icomm’s service. A week later Dan put out a survey to the staff to determine Icomm’s shortcomings. A real way to involve the staff in decision making. One week later the bike rack was moved closer to the centre.

18 An additional way Trust Weekly can be circulated to the staff. The encouragement from the staff on Maddie & Victoria’s 1st blog post is instrumental in their confidence as bloggers. In no other scenario would Colin be asked to write a blog post.


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