Presentation on theme: "v By making fresh fudge, you will function as both a manufacturer and a seller‚ enjoying two layers of profits and a generous gross profit margin. Our."— Presentation transcript:
v By making fresh fudge, you will function as both a manufacturer and a seller‚ enjoying two layers of profits and a generous gross profit margin. Our retail customers tell us that fudge is often one of the top three items in their stores, in terms of profit margins.
v 47 years of experience with thousands of retailers has taught us that fudge sales are additional sales dollars and take nothing away from your existing business. Time and again, retailers tell us they are pleasantly surprised by the great sales and profits on-premise fudge making has brought to their store.
v Your fudge will be sold under your name Customers will know it's available exclusively from you... It's an additional reason for people to come back to your store, week after week. Fudge is a unique, homemade product that creates an appealing environment and differentiates your store. Your fudge factory will create an irresistible draw, pulling new customers into your store. “With Calico's Fudge Retailing Program, I package my own branded fudge with my name on it – it's turned into a goldmine. ” – Michelle Michel, Something Sweet
v The tantalizing aroma of fresh fudge being made right before visitors' eyes converts an ordinary retail shop into a fun destination. And it takes very little time; three hours a week of fudge making works out to about $70,000 per year of fudge at retail. “Watch the faces of the people who taste the fudge. That alone should convince you that Calico fudge is a smart move.” – Tony Sobczack, The Mousehouse Cheesehaus
v We supply you with the world’s finest fudge ingredients and equipment and you make the fudge. We teach you how to effectively merchandise fudge with the most comprehensive marketing program in our industry. You'll have instant 24/7 online access to our fudge recipe database, how-to videos, newsletters and the customer-exclusive sections of our new website. We'll show you how to maximize your fudge sales with our extensive array of displays, signs, banners, counter cards, ad slicks, coupons and packaging materials. Only the Calico Fudge Retailing Program provides all the benefits of a franchise without the franchise fees “If you follow Calico’s plan, you will succeed.” – Joy Grose, Tanner’s Orchard
v We will thoroughly train you and your staff to make fudge In less than 1 hour you can make 35 pounds of fudge with a retail value approximately $425 Clean-up is a snap And there's no waste with fudge... you control how much fudge you produce and you can re-work leftover fudge into fresh batches “Making fudge is effortless. That's the beautiful thing.” – Brad Weigand, Main Street Mercantile
v Industry pioneer. Calico Cottage invented the on-premises, small-space fudge concept in 1964. Since then, through our Fudge Retailing Program, we've helped thousands of retailers earn exceptional profits year after year. Fudge specialists. Helping retailers sell fudge under their own private brand is our only business. We're serious about fudge. An international reach. Headquartered in a state-of-the-art facility in Amityville, NY, Calico Cottage provides sales and distribution support in centers in Canada, England, Australia, and New Zealand A unique family business. Since its founding, the same family continues to own and manage Calico Cottage. The Wurzel family, with its third generation now at Calico is quality-obsessed and prides itself on honesty, integrity and excellence in execution.
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