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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors.

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Presentation on theme: "Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors."— Presentation transcript:

1 Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 8 th June 2014

2 We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. For more information about Cosine visit our website | | CosineUK.com | Cosine Blog We’ve been providing these reports free of charge via our blog for over a year now and would love to hear back from you: What do you use our report for? Is there anything else you would like to see on the report? certain information? expanded information? different retailers? Any other feedback? Please send your feedback to Tim Harris – Feedback

3 Key Customer Themes : NEW The Big Tesco Match: Win 20 Kiario cars & 20 Rio holidays plus millions of other prizes when you spend £20 or more. Advertised on a standee at the entrance. NEW Ramadan Muburak : Carpark signs seen and bus stops in the world food department. Clubcard Fuel Save / Every Shop Counts Towards Up To 20p Off A Litre Of Fuel: Highly advertised on entry with large overhead signs and around the checkouts, also seen in the car park on posters. Football: Flags, signs & bus stops promoting the event around the store. Father's Day: A bay of gifts highlighted with bus stops and a shipper of confectionary is sited in the seasonal aisle. General Feel: A lot of advertising seen around the store, especially concerning the Clubcard Fuel offer and the football. A busy store with staff assisting customers. Shelves filled reasonably well. Key Deals: Selected Wines: ½ price Pringles / Doritos: BOGOF Tesco Chapati Flour 10kg: £3 Selected Beers / Lagers: Various offers Selected Vegetables: Various offers Whiskas Cat Food: 2 for £5 Cadbury Pouches / Chocolate & Galaxy 4pk: £1 Tropicana: 2 for £3.50 Brixton – Wednesday 4 th June | | CosineUK.com | Cosine Blog

4 Key Customer Themes : NEW Football Theme: Bunting, hanging footballs, overhead signs, bus stops & barkers are seen highly concentrated around the FOS. Plus a shipper of associated accessories. NEW Grocery Delivery Charges Down & Staying Down / 1 Hour Slots Now From £1 : Seen on the security gate shrouds. NEW Father's Day: 2 card shippers containing cards seen around the queuing area. Clubcard Fuel Save : This theme continues in store. Every shop counts. Save up to 20p a litre. Seen advertised around the FOS, and on window posters. The Spring Drinks Festival : Continues in store. Advertising reduced wine on a gondola end. General Feel: Football is the main theme followed by the Fuel save. Extra POS introduced to support these promotions. Shelves are stocked reasonably well with plenty of staff on hand. Key Deals: Beers / Lagers: Various offers Selected Wines: ½ price Capri Sun Orange / Blackcurrant 5pk: £2 Pringles: ½ price Lucozade 1L: ½ price Cadburys / Nestle Chocolate Pouches: £1 Walkers 6pk: £1 Feminine Care Products: 3 for 2 Wimbledon – Wednesday 4 th June | | CosineUK.com | Cosine Blog

5 Key Deals: Selected Fruit & Vegetables: Various offers Budweiser 18pk: £13 Various Cleaning Products: 2 for £2 Frosties / Coco Pops / Honey Monsters: £2 Selected Wines: £5 Selected Nestle / Cadburys Biscuit pks: £2 Walkers: 2 for £5 Daz: £4 Key Customer Themes : NEW George Home: Extra large signs used in the department to highlight new ranges. NEW Ramadan Mubarak : High signs & bus stops seen in the world food aisle to promote the event. NEW Father's Day: 2 bays of confectionary gifts seen highlighted with bus stops. Love The Game : The football theme continues with impactful overhead signs on entry with additional bunting on all the GE's and 17 bays of football accessories, snacks and drinks. Let’s Garden: 20 bays, 2 GE's and FOS displays seen immediately on entry. Numerous overhead signs, bus stops and barkers bordering the event. Outdoor Living: Running along side Let's Garden, covering a further 20 bays and 2 GE's. General Feel: A busy store with a lot of advertising events promoting at the same time. The shelves were full and plenty of staff were on hand. The most prominent features were Let's Garden and the football event. | | CosineUK.com | Cosine Blog Roehampton – Wednesday 4 th June

6 Key Customer Themes : Payback Bonus: Continues in store, save £10 off your 4th shop when you spend £40 or more in one transaction each week for 4 weeks. Signs displayed over the checkouts. Father's Day: A shipper displays cards at the store entrance, and a GE supports confectionary gifts for the day. I’m Cheaper / These are not promotional prices, these are our new everyday prices: Huge FOS overhead signs, bus stops and beanies throughout the store. Holiday / Gardening / Outdoor Accessories: 6 bays of seasonal products. Pick Of The Shop: Slogan used to highlight the exceptional deals in store located in the central aisle. General Feel: The Morrison’s ‘I’m Cheaper’ advertising signage are very apparent around the store. Shelves are stacked well, but some promotional areas a little untidy. Plenty of staff on hand to assist customers. Key Deals: Heinz Baked Beans 7pk: £3 Tomato Ketchup: £1 Fairy Laundry Powder XL: £9 Persil Laundry Powder 45pk: £6 Cadburys Marvellous Creations: ½ price Minstrels / Maltesers / Revels / M&M's / Counters Pouches: ½ price Go Ahead Crispy Slices: ½ price Nescafe Cafe Menu Cappuccino: ½ price Uncle Bens Range: £1 Wimbledon – Wednesday 4 th June | | CosineUK.com | Cosine Blog

7 Key Customer Themes : NEW Brand Match Is Changing: Purchase 10 different items to qualify. Supported by standees, A boards, shelf barkers and bus stops. NEW Happy Pets: The pet food aisle has a pet event with various offers. Supported by bunting, directional overhead signs, hanging signs and bus stops. Fathers Day: Continues in store with several till point displays, aisle ends and FSDUs dedicated to the event promoting related products and gifts. World Cup: There are 2 bays on an aisle end stocked with football memorabilia. Throughout the store there are large tax discs with football related images. Sainsbury's Bank: There is an overhead sign and till point POS advertising a new Sainsbury's credit card range. General Feel: The store was clean tidy and well stocked. It felt quite festive with World Cup related display and England flags. Key Deals: Kenco Millicano Coffee: ½ price Sol Mexican Lager: £10 Ben And Jerry's Ice Cream: ½ price Champagne Antoine Clevecy: £10 Birds Eye Fish Fingers: £1.50 Tyrrells Crisps: BOGOF Sainsbury’s Tomato Purée: 30p Chopped Tomatoes 4pk : £2.50 Ipswich – Wednesday 4 th June | | CosineUK.com | Cosine Blog

8 Key Customer Themes : NEW Father’s Day : There is an FSDU dedicated to fathers day cards at the front of the store. Summer Barbecue And Picnic: There is an aisle end dedicated to all the items required for picnics and barbecues. Supported by a header board, shelf fins and shelf edge strips. Selected Offers: There are lots of aisle end offers. Supported by header boards and shelf barkers. General Feel: The store was clean and tidy. At the time of the visit several staff were stocking shelves. There are several BWS offers in store in anticipation of the World Cup. Key Deals: Coca Cola 6pk: BOGOF Selected Wines: Save 1/3 Surf Laundry Liquid: £3 Becks Lager: 3 for £5.50 McCoy's Crisps: ½ price Ben AndJerry's: ½ price Kronenbourg 10pk: £9 Azera coffee: ½ price Colchester – Wednesday 4 th June | | CosineUK.com | Cosine Blog

9 Key Customer Themes : NEW Regional Food And Drink: There are a few aisle ends dedicated to local produce and drink. Highlighted by header boards. NEW Summer Of Sport : The seasonal aisle has 7 bays dedicated to all things summer. Supported by hanging signs, A boards and shelf fins. There are also 3 bays dedicated to gardening products. Supported by shelf fins. Brand Price Match: Continues to be highlighted in store with overhead signs. Offers: Lots of aisle end offers throughout the store highlighted by header boards and shelf barkers. General Feel: The store was well stocked with lager and beer in preparation for the World Cup. The rest of the store was clean, tidy and well stocked. Key Deals: Gillette Fusion Razors: ½ price Kronenbourg Lager 4pk: £4 Budweiser 12pk Bottles: £9.50 McCoy's 6pk: 2 for £2 Sparkling Wine: 25% off McVities Hobnobs / Digestives: 2 for £2 Ben And Jerry's: 2 for £6 Pilgrims Choice Cheddar: save 1/3 Ipswich – Wednesday 4 th June | | CosineUK.com | Cosine Blog

10 Key Customer Themes: NEW Father's Day : Two bays dedicated to the event with relevant gift ideas and products. Gardening: Two bays & a large FOS display of cut / potted plants & flowers. Flavour Of Summer: Two large displays positioned at the front and rear of store containing deli Items, condiments & grill products using a camper van style backdrop. The theme is also seen in the chilled department and bunting is used throughout the store. Marks & Spencer Bank: Introducing the new Marks & Spencer Current Account. Signs & leaflets on every checkout. General Feel: A tidy, spacious store with well stocked shelves. Plenty of staff to assist on hand. Key Deals: Free Bottle Of Wine: With 4 picnic items Fuller Longer Meals: 2 for £7 Stone Baked Pizza & Selected Snacks: 3 for £10 Frozen Fish: ½ price Guilt Free Snacking Biscuits: Save 1/3 Beef & Lamb Cuts 2 for £8 Selected Deli Items: 2 for £3 Selected Wine & Champagne: Save 25% on 6 bottles Dressings & Marinades: 2 for £3 Croydon – Wednesday 4 th June | | CosineUK.com | Cosine Blog

11 Key Customer Themes : NEW Summer Theme: Front and back seasonal bays are dedicated to barbecue and garden products. Supported by shelf barkers. Father’s Day: There is one FSDU dedicated to Father’s Day cards. Goodness Gang Friends : Collect stamps and get a soft toy for £2 continues in store. Supported by overhead signs, dump bins, shelf barkers and posters. Fair And Square Prices: This theme continues in store. Supported by overhead signs, standees and A boards. Great Deal Locally / Good With Food: Continues to be the slogan on header boards, dump bins and shelf edge strips throughout the store. How Did We Do?: Survey continues in store. Supported by poster and post box. General Feel : The store felt festive with summer bunting up in the store. It was clean, tidy and well stocked. There were several pallets of lager around the store in anticipation of the World Cup. Key Deals: Matteson’s Fridge Raiders: ½ price Cathedral Mature Cheddar: £3 Muller Corner Yogurt: 5 for £3 Locally Sourced Beer: £1.99 Coca Cola x 3 bottles : £4 Budweiser / Grolsch Lager: 4 for £4 Prettygate Colchester – Wednesday 4 th June | | CosineUK.com | Cosine Blog

12 Key Customer Themes : How Much Could You Swap & Save / Swap & Save Up To 50%: Hanging signage used throughout the store to direct customers to selected products. Signage displays the percentage customers could save if they make a swap. Summer / Gardening: 20 bays of gardening soil / plants / plant pots / hanging baskets / fence varnish / gardening equipment / gazebo's and non-disposable BBQ's. Stacks located both inside and outside the front of the store. World Cup / Football: Overhead signage with the World Cup theme seen displayed near related products, General Feel: Summer is the main theme used in store with plenty of stacks. Plenty of staff were seen assisting customers and shelves were filled well. Key Deals: Carlos Quattro Formaggio / Stagioni Pizza: £1.49 Cowbelle Milk 4pt: 95p Vive Tropical Blast / Diet Cloudy Lemonade 2L: 45p Ornamental Garden Compost: £1.99 Orchard Premium Pear / Apple Cider: 95p Whole Stuffed Pheasant: £4.99 Coca Cola 6pk: £1.98 Summer Bedding Plants 20pk: £2.79 Walton – Wednesday 4 th June | | CosineUK.com | Cosine Blog

13 Key Customer Themes : NEW Special Offers / Limited Edition : A deluxe range of limited edition items are being promoted by shelf fins, fridge banners and shelf edge labels. Summer : There are several bays dedicated to all things summer, for example barbecue coals, sun tan lotion and drinks. Supported by header signs and hanging signs. World Cup / Everything You Need To Support Your Team : Lots of products including England flags and T-shirts. Supported by dump bins and overhead signs. Fresh Offers: Various offers in the fruit and vegetable aisle. Supported by hanging signs. General Feel: The store had a new magazine and newspaper section, which was highlighted by an overhead sign. Overall, the store was well stocked and fairly tidy. Key Deals: Deluxe Venison Sausages 6pk: £1.99 Weetabix: 50% Extra Free Pomegranates: 69p Fresh Chocolate Croissants: 45p Chicken Breasts 500g: £3.49 Champagne: £14.99 Lettuce: 59p Ipswich – Wednesday 4 th June | | CosineUK.com | Cosine Blog

14 CosineUK.com Cosine Blog us call us follow us find out about us read a blog by us We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign.


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