Presentation is loading. Please wait.

Presentation is loading. Please wait.

A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc.

Similar presentations


Presentation on theme: "A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc."— Presentation transcript:

1

2 A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc.

3 ASIDIC 2008 Will “Free Content” knock “For- Fee Content” out of geosynchronous orbit? Will “Free Content” knock “For- Fee Content” out of geosynchronous orbit? Is User Generated Content (UGC) a super nova or a new galaxy? Is User Generated Content (UGC) a super nova or a new galaxy? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Full Text Searching rocket past Abstracting and Indexing Services? Will Full Text Searching rocket past Abstracting and Indexing Services? Is Google–Yahoo– Microsoft (GYM) The Evil Empire or part of The Federation? Is Google–Yahoo– Microsoft (GYM) The Evil Empire or part of The Federation? Will libraries move from Venus to Mars? Will libraries move from Venus to Mars?

4

5 POP QUIZ It’s time for a...

6

7

8 “Think!” (originally composed by Merv Griffin as “A Time for Tony”...)

9

10 “jeopardy theme” video results 1-20 of about 100

11

12

13 “Think!” “Merv Griffin estimated that the Jeopardy! theme song earned him royalties of over $70 million.” “Merv Griffin estimated that the Jeopardy! theme song earned him royalties of over $70 million.” royalties --Wikipedia --Wikipedia Damages the Market  = = | = =  Reinforces Work’s Value

14 What kind of information consumer are you?

15 A Ignore age & gender

16 B Ignore age & gender

17 C Ignore age & gender

18 D Ignore age & gender

19 Who are your customers? Who are your users?

20 SURVEY SAID...

21 Pew Types OmnivoresConnectorsLacklusterVeterans MobileCentricsProductivityEnhancersLight but Satisfied Connected but Hassled Indifferents InexperiencedExperimenters Off the Networks Pew Internet & American Life Project: Internet Typology Study

22 Pew Types Omnivores8%Connectors7%Lackluster Veterans – 8% Mobile Centrics – 10% Productivity Enhancers - 9% Light but Satisfied -15% Connected but Hassled – 10% Indifferents - 11% Inexperienced Experimenters - 8% Off the Networks – 15% Take the Test Yourself:

23 BSEC Pew Omnivores8%Connectors7%Lackluster Veterans – 8% Mobile Centrics – 10% Productivity Enhancers - 9% Light but Satisfied - 15% Connected but Hassled – 10% Indifferents - 11% Inexperienced Experimenters - 8% Off the Networks – 15% ASIDIC Survey: C TOTAL: 18% Change your answer?

24 BSEC Pew Omnivores8%Connectors7%Lackluster Veterans – 8% Mobile Centrics – 10% Productivity Enhancers - 9% Light but Satisfied - 15% Connected but Hassled – 10% Indifferents - 11% Inexperienced Experimenters - 8% Off the Networks – 15% ASIDIC Survey: B TOTAL: 34% Change your answer?

25 BSEC Pew Omnivores8%Connectors7%Lackluster Veterans – 8% Mobile Centrics – 10% Productivity Enhancers - 9% Light but Satisfied - 15% Connected but Hassled – 10% Indifferents - 11% Inexperienced Experimenters - 8% Off the Networks – 15% ASIDIC Survey: A TOTAL: 49% Change your answer?

26 BSEC Pew Omnivores8%Connectors7%Lackluster Veterans – 8% Mobile Centrics – 10% Productivity Enhancers - 9% Light but Satisfied - 15% Connected but Hassled – 10% Indifferents - 11% Inexperienced Experimenters - 8% Off the Networks – 15% ASIDIC Survey: D XXXXXX Neither Pew nor BSEC considered Baby Boomers and Millennials per se.

27 SURVEY GAVE YOU...

28 ASIDIC 2008 Will “Free Content” knock “For- Fee Content” out of geosynchronous orbit? Will “Free Content” knock “For- Fee Content” out of geosynchronous orbit? Is User Generated Content (UGC) a super nova or a new galaxy? Is User Generated Content (UGC) a super nova or a new galaxy? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Full Text Searching rocket past Abstracting and Indexing Services? Will Full Text Searching rocket past Abstracting and Indexing Services? Is Google–Yahoo– Microsoft (GYM) The Evil Empire or part of The Federation? Is Google–Yahoo– Microsoft (GYM) The Evil Empire or part of The Federation?

29

30

31

32 Fee vs. Free Free content will prevail. For-fee will co-exist.

33 Fee vs. Free “There will always be some very rich, deep content that will never be free.” Jeff Massa Recommend by David Smith: “Free! Why $0.00 Is the Future of Business,” By Chris Anderson, Wired magazine “Most of the time, the ad model replaces the subscription model, but the need for accuracy at an affordable price pushed Zoom to go free.” – John McGovern “Openness at NYT led to increased traffic... One of the only ones who could do this.” -- Barry Parr

34 Fee vs. Free Fee vs. Free Change you answer?

35 User-Generated Content A dud da Bomb

36 User-Generated Content “USG is nice, but not really selling... There is a resurgence of brand name content.” -- Art Bushnel “Closed and proprietary systems are under siege and being disrupted.... USG can go deep and wide.... But is it primetime yet? Can you make any money from it?” -- Jim Fowler “The Power of the Experts is coming with Web 3.0.” - - Marcia Taylor “Support DIY, manage trust, openness; disintermediate or be disintermediated.” -- Reid Conrad

37 User-Generated Content User-Generated Content Change you answer ?

38 Open Access Things will never be the same again. Everything old will be new again.

39 Open Access Open Access “Free access to research is an idea that has merit, but Open Access needs to prove it can succeed... Unfunded mandates are no way to achieve OA in a sustainable way.” -- Tim Ingoldsby “The future is not bright for any entity that charges for access... There is a dim future, too, for traditional libraries.” -- Rick Anderson “Our industry sometimes moves too slow, because they want reassurance it’s okay.” -- Darrell Gunter “If it ain’t broke...” Karen Hunter

40 Open Access Open Access Change you answer?

41 Full-Text Search vs. A&I The algorithm is sufficient. Metadata is necessary.

42 Full-Text vs. A&I Full-Text vs. A&I “There is a 10x increase in stickiness for sites with concept indexing.” -- Diane Burley “It’s not just text, but images and video... A&I has a great future.... The value is in the ontology.” – David Smith “Structured and unstructured data creates a fingerprint.” – Darrell Gunter

43 Full Text vs. A&I Full Text vs. A&I Change you answer?

44 Google Yahoo! MSN... Enemies Partners

45 Google Yahoo! MSN Google Yahoo! MSN “Google does not predominate for research” – Jane Burke “Google may not work for higher ed, but it works nice for lower ed.” – Jim Fowler “Whether to fear Google depends on what you are trying to accomplish, the relationships you want to achieve and your business goals.” – Rich Laundry “Millennials go to Google first... The library is a good place to go if you have several months. -- Lynn Connaway

46 Google Yahoo! MSN Google Yahoo! MSN Change you answer?

47 A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc.


Download ppt "A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc."

Similar presentations


Ads by Google