Presentation on theme: "On-The-Job Training In Korea HRM and Tourism Students"— Presentation transcript:
1On-The-Job Training In Korea HRM and Tourism Students
2The OpportunityOn-The-Job Training is an integral part and requirement ofa Hotel and Restaurant Management and Tourism student’s course.Lyceum-ManilaTourism HRMFood & Beverage – 200 hrs Food & Beverage – 200 hrsTravel Agency – 400 hrs Front Desk – 400 hrsAirlines / Hotel – 400 hrs Housekeeping – 400 hrsOJT in other countries is now a popular option for Tourism and HRMschools; some schools are even “incentivizing” students to take their OJT abroad by increasing the credits.“OJT Abroad” Programs of SchoolsABE: Singapore, United StatesDLSU-CSB: United States, EuropeFar Eastern University: United StatesSt.Paul College: SingaporeLyceum-Manila: MalaysiaSample Incentive Given by SchoolsTourism:200hrs in a Hotel in another country =200 hrs for Food & Beverage +200 hrs for Airlines / HotelHRM:200 hrs in a Hotel in another country =200 hrs Food & Beverage hrs Housekeeping
3The OpportunityTaking one’s OJT in another country now has perceived benefits for students of HRM and Tourism“ Taking my OJT and getting some work experience in another country will give an edge whenI apply for a job after graduation”“ Living in another country will teach me how to be independent and will help in my growth”“ It’s fun to live in another country, even if only for a while”None or Underdeveloped OJT In Korea product in the market.In terms or product positioning, an OJT in Korea product can be positioned as an “ideal alternative” to existing products already in the market.PERCEPTION OF QUALITY AND PRICEVs. United States or Europe: Close in Quality but More AffordableVs. Malaysia, Singapore or Other SEA Countries: Higher in Price but Much Better in QualityKorea’s popularity as a Leisure destination and general goodwill of Filipinos towards Korea and Koreans can rub off ( the “halo” effect ).
5200-Hour; 5 Week OJT Program for HRM and Tourism Students in Hotels in Seoul Korean or Global Chain 5-star or 4-star Hotel 8-Hour Day, 5-Day Work WeekGive a stipend to the student per work day for localtransportation ( student’s place of residence to hotel vv )and 2 meals ( B+L or L+D ) or provide their ownequivalent arrangement.Provide work uniform for the student for the duration or allow the student to wear school uniform / shirt providedby the program during work.Provide certification to the student uponcompletion of 200 hours.
6Host Family Korean or Filipino Local Resident Family. If Korean family,maybe families of KTO employees ?? Alternative is dormitory orguest house. Program Subsidy of 15USD per day per student Room ( own or shared ) and Bed 1 meal ( B or D ) per day on work days, 2 meals ( B and D ) onSaturdays and 3 meals on SundaysProvide arrangement for student to do own laundryHave 1 Special Activity with the student on theSaturday where there is no Fellowship activity.
7Adjunct Arrangements and Activities RT MNL-ICN Air Passage 40-day Travel Insurance Coverage On-site Program Coordinator who will do the following:a) Troubleshootb) Consultation and Counselling for Studentsc) Get feedback from Host Family and Host Hoteld) Provide updates to Students’ origin school and familiesFellowship Activitiesa) Seoul Full Day Tour ( with lunch )b) Everland Full Day ( with lunch )Pre-Departure Briefing ( Ground Rules, Basic Korean Must-Know,Basic Korean Words and Phrases )Arrival Orientation and Dinner ( Meet andAssignment of Host Families, Meet and Briefing ofHost Hotel )Goodbye Dinner
9Key Selling Points Good Value at a Selling Price of 160,000PHP Current US Offers are 180,000PHP while current SEA Offers are at 90,000PHP but onlytakes care of airfare and processing fees of the provider. Accommodation, Meals, LocalTransportation and other living expenses of the student will need to be taken out ofthe allowance the Host Hotel can give or will be out-of-pocket by the student. With ourproduct, airfare and accommodation are already included and also includes an on-sitecoordinator and other activities.Better Safety, Close Monitoring and Support for the StudentHaving an on-site coordinator and having the student stay with a Host Family ensuresthe student’s safety and that the student is monitored and supported throughout theduration of the stay unlike other products currently in the market.Richer ExperienceStaying and interacting with a Host Family and having Adjunct Activities provides thestudent with the opportunity to not only be familiar with working in another country butalso to really be immersed with Korea and the Korean way of life making it a far richerexperience than other products currently in the market.
10TO THE SCHOOL’S DECISION MAKER Individual presentations and face-to-facemeetings with each school’s decision makerOcular and Confirmation Trip to Seoulif necessaryOffer a Rebate to the school if necessaryTO THE POTENTIAL STUDENTSSales Blitz ( poster display, flierdistribution, class presentations,on-site consultation ) in each schoolOut-of-Campus Consultations withinterested students and/or theirparents.
11Possible support and assistance from Allow us to put the KTO logo in our materials to signify that the program has the blessing of KTOHelp us by identifying the possible Host Hotels, endorsing us and linking us up to themHelp us by linking us up with organizations or associations from where we can recruit the Host Families. Or recruiting among KTO employees Sponsorship of the Ocular and Confirmation Trip of the schools’ decision makers if this becomes necessary