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Online Business Makeover Growing Your Business Online: The Challenges and Tools.

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Presentation on theme: "Online Business Makeover Growing Your Business Online: The Challenges and Tools."— Presentation transcript:

1 Online Business Makeover Growing Your Business Online: The Challenges and Tools

2 Rachel’s Online Business Makeover Module #1 Marketing Basics Part 1 – Validating your market

3 Market = WHO Topic = WHAT

4 Part 1: Market Analysis Who is your market? ____________________________ What problem are you solving ? ___________________ _____________________________________________ What is the size of your market? __________________ _____________________________________________ Total daily searches for top 5 Key-Phrases 1. ___________________________________________ 2. ___________________________________________ 3. ___________________________________________ 4. ___________________________________________ 5.____________________________________________

5 Market = WHO Topic = WHAT

6 Markets vs. Topics Topic Market Fibonacci Levels

7 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders

8 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide

9 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners

10 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies

11 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors

12 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90

13 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers

14 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce

15 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women

16 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner

17 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner Professional grout cleaner

18 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner Professional grout cleaner Organic laundry detergent

19 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner Professional grout cleaner Organic laundry detergent Cloth diaper moms

20 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner Professional grout cleaner Organic laundry detergent Cloth diaper moms Dating advice

21 Markets vs. Topics Topic Market Fibonacci Levels Forex Traders Marathon Training Guide Long Distance Runners Patient referral strategies Chiropractors How to break 90 Golfers Survive a divorce Recently divorced women Grout cleaner Professional grout cleaner Organic laundry detergent Cloth diaper moms Dating advice Active gamers

22 Target Market Qualified

23 Target Market Qualified

24 Target Market Qualified Available

25 Target Market Qualified Available Potential

26 Target Market Qualified Available Potential General Population

27 Case Study:

28 Harvard Qualified

29 Harvard Ivy League

30 Harvard Ivy League All Colleges

31 Harvard Ivy League All Colleges All Students

32 Harvard Ivy League All Colleges All Students General Population

33 Harvard Ivy League All Colleges All Students General Population

34 20 Second Litmus Test

35 Does Your Market Self-Identify?

36 20 Second Litmus Test: Does Your Market Self-Identify? (Ex: Magazines, Clubs, Associations, Trade Shows, Membership Sites, Support Groups, Forums, etc.)

37 Homework: Downloads here: 1-downloads


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