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1 Ashland Specialty Ingredients Home care overview Home care industry overview.

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Presentation on theme: "1 Ashland Specialty Ingredients Home care overview Home care industry overview."— Presentation transcript:

1 1 Ashland Specialty Ingredients Home care overview Home care industry overview

2 2 Ashland Specialty Ingredients Components of Home Care Laundry Care Surface Care Dishwashing Toilet Care Bleach Air Care Insecticides Polishes

3 3 Ashland Specialty Ingredients Home Care Big Rocks Focus on Laundry, Dishwashing, and Hard Surface Care segments –Develop formulation science expertise –Expand global application testing capabilities –Gain clear understanding of market needs Accelerate growth of existing business –Restructuring and reposition home care offerings –Increase market penetration via channel partners –Capitalize on cross-selling opportunities of combined hAAFI/ISP portfolio Partner with strategic MNC’s to drive collaborative innovation –Leverage PC ‘privileged supplier’ status –Develop/earn access to high value projects –Invest in capabilities required for partnership

4 4 Ashland Specialty Ingredients Home Care Big Rocks Drive growth through innovation –Exploit internal Ashland technology and expertise –Develop market–driven technology to change the industry –Accelerate INNOVA projects and build robust project pipeline Generate growth in emerging regions –Build clear understanding of regional needs and market drivers –Access developing regions via MNC and targeted regional growth opportunities –Develop applications knowledge of regional cleaning habits

5 5 Ashland Specialty Ingredients Home Care – Technology Overview Broad Range of Technologies and Functionalities Core Product Lines Acrylates Delivery of Anti-Soil Redeposition Enable Rheology Modification Provide Mineral Sequestration Deliver Particulate Dispersion Cellulose Gum Provide Anti-Soil Redoposition Enable Rheology Modification Biocides Provide Product Preservation Enhance Surface Microbial Control Pyrrolidone Derivatives Deliver Dye Transfer Inhibition Provide Wetting Support Particulate Dispersion Enable Disintegration Act as Binding Agents Pyridine Derivatives Deliver Dye Transfer Inhibition Provide Anti-Soil Redeposition Support Particulate Dispersion Surface Cleaning Dye Transfer Inhibition Anti-Soil Redeposition Rheology Modification Home Care Applications

6 6 Ashland Specialty Ingredients Aqualon™ and Blanose™ carboxymethylcellulose (CMC)

7 7 Ashland Specialty Ingredients Idealized Structure of CMC - DS of 1.0 Tradename: Aqualon and Blanose carboxymethylcellulose INCI Name:Cellulose Gum Other Names: CMC, Na CMC Charge:Anionic Regulatory: Food, Pharm Aqualon ™ and Blanose ™ CMC Structure

8 8 Ashland Specialty Ingredients Thickener..7MCF Soil suspension/release…9M31F Higher salt tolerance..9M31F Better flow..7MCF/9M31F Tablets…7H4 “Whiteness”..9M31F 0.5% up to 3% on weight A hydrophilic, natural-based rheology control polymer with unsurpassed water binding capability: Laundry detergents Aqualon ™ and Blanose ™ CMC Applications

9 9 Ashland Specialty Ingredients Natrosol™ hydroxyethylcellulose (HEC)

10 10 Ashland Specialty Ingredients Tradename: Natrosol hydroxyethylcellulose INCI Name:Hydroxyethylcellulose Other Names:HEC Charge: Nonionic Regulatory: “CS”=Cosmetics, Pharm (only) Idealized Structure of HEC DS = 1.0 Hydroxyethyl MS = 2.5 Natrosol ™ HEC Structure

11 11 Ashland Specialty Ingredients Highly efficient, salt tolerant, anionic and cationic surfactant compatibility polymeric thickener with excellent lubricating properties: Liquid household cleaners, toilet cleaners and fabric softeners….Natrosol 250HHR/250MHR/PLUS HEC. Natrosol ™ HEC Applications Thickener for Household and Toilet cleaners …Natrosol 250HHR/MHR HEC Fabric Softening….Natrosol Plus HEC Up to 1% on weight

12 12 Ashland Specialty Ingredients Klucel™ hydroxypropyl- cellulose (HPC)

13 13 Ashland Specialty Ingredients Tradename: Klucel hydroxypropylcellulose INCI Name:Hydroxypropylcellulose Other Names:HPC Charge:Non-ionic Regulatory:Food, Pharm Klucel ™ HPC Structure

14 14 Ashland Specialty Ingredients Features Great film former for toilet bowl cleaners…Klucel G or M HEC grades. Up to 0.5% on weight Film forming, natural based polymer soluble in water as well as PG and a wide range of polar organic solvents: Bathroom cleaners …recommend Klucel G or M HEC grade. Klucel ™ HPC Applications

15 15 Ashland Specialty Ingredients Customer Needs Dye Transfer Inhibition – Laundry Acetylenics Color safe detergents Performance in disparate conditions Assurance/confidence Dye complexation Effectiveness across a wide range of dyes Effectiveness across a wide range of use conditions Soluble and stable in current formulations Performance at low concentrations/use cost Non-hazardous

16 16 Ashland Specialty Ingredients Focal Technologies – Dye Transfer Inhibition PVP Polyvinylpyrrolidone (PVP K-30, K-60) ChromaBond S-100 polymer poly vinyl pyridine betaine ChromaBond S-350 polymer poly vinyl pyridine N-oxide Highly water soluble molecules Effective DTI’s which readily complex with dyes in wash liquor Secondary benefit as anti soil- redeposition agents PVP is also used: –To stabilize enzymes in powder detergents –To cross-link iron for rust removal in automotive pastes PVP & ChromaBond ™ polymers Chromabond™ S-350 polymer

17 17 Ashland Specialty Ingredients Dye Transfer Inhibition (DTI) Technology Problem – Redeposition of soluble dyes from wash liquor Bulk dye transfer (classic “pink whites”) Combined dye transfer (greying of fabrics) Solution – Polymers that complex with the dyes and inhibit deposition Technology Types – Poly(vinylpyrrolidone) [PVP] Poly (vinylpyridine betaine) [ChromaBond™ S-100 polymer] Poly(vinylpyridine N-oxide) [ChromaBond S-350 polymer]

18 18 Ashland Specialty Ingredients PVP – Broadly Used Standard Water soluble, nonionic polymer, stable under basic conditions Minimal interaction with fabric Complexes anionic dyes PVP interacts with anionic surfactants resulting in loss of efficiency Loses efficacy in hard water & at elevated temperatures

19 19 Ashland Specialty Ingredients Strategies to Improve Upon PVP Enhance polymer/dye interaction Aromatic character Charge H-bonding Decrease polymer/surfactant interaction Decrease hydrophobicity Increase bulkiness Charge

20 20 Ashland Specialty Ingredients n + N CH CH 2 COO - CH 2 Na + Cl - Ref:- US Patent number:- 5,776,879 ChromaBond™ S-100 polymer (4-Vinylpyridinium Betaine)

21 21 Ashland Specialty Ingredients n N CHCH 2 O + - ChromaBond™ S-350 polymer (4-Vinylpyridinium N-Oxide)

22 22 Ashland Specialty Ingredients Color Protection Summary Chromabond™ PB (S-100) and PVNO (S-350) polymers −Performance at very low polymer concentration −3 - 5 times more efficient than PVP −Effective over a wider range of dyes −Tolerates higher concentrations of anionic surfactant −Superior performance on synthetic fabric types Anti soil-redeposition −Chromabond S-100 polymer is an efficient anti soil-redeposition aid −Superior to PVP and CMC Chromabond S-100 polymer recommended –High water hardness –Low or no chlorine bleach addition –Anionic surfactant present Chromabond S-350 polymer recommended –Chlorine bleach is commonly added –Anionic surfactant present PVP recommended –Low cost applications –Co-blended with Chromabond polymers

23 23 Ashland Specialty Ingredients Focal Technologies – Soil Deposition CMC Grades Jaypol™ HN44/S44 polymers Sorez™ 100 polymer Sorez HS 205 polymer PVP Chromabond™ polymers CMC, PVP, and Chromabond polymers and polyacrylate limit redeposition of soils in solution Sorez 100 polymer forms a protective film that provides soil release and allows removal during the wash cycle Sorez HS 205 polymer forms a protective film on hard surfaces to provide easier cleaning

24 24 Ashland Specialty Ingredients Sorez ™ HS 205 polymer Chemical description: Vinyl pyrrolidone/dimethylaminoethylmethacrylate

25 25 Ashland Specialty Ingredients Sorez ™ HS 205 polymer Kitchen cleaners Sorez HS 205 polymer is substantive to ceramic tiles Works as an oily soil release polymer Cleaning easier, with less scrubbing energy required Toilet bowl cleaners Sorez HS 205 polymer works as a long lasting soil release polymer Anti-scale performance All-purpose bathroom cleaners Sorez HS 205 polymer brings easy cleaning benefits Glass cleaners Sorez HS 205 polymer makes glass surfaces hydrophilic after cleaning Prevents water beading and spots and streaks

26 26 Ashland Specialty Ingredients Schematic representation of Sorez™ 100 polymer deposition onto polyester fabric polyester substrate HI&I – May 27, 2011

27 27 Ashland Specialty Ingredients Soil Release: Polyester Fabrics (Final Wash) Control (No Polymer) Soil Release: 5.9 % 1% Sorez 100 polymer Soil Release: 67 % HI&I – May 27, 2011

28 28 Ashland Specialty Ingredients Customer Need Deposit Control – Auto Dishwash Acrylates – Acetylenics – Mineral Deposit Control No spotting No filming No soil left on glassware Sparkling clean dishes Mineral hardness control Soil dispersion Protein soil anti-redeposition Improved sheeting Faster drying

29 29 Ashland Specialty Ingredients Customer Needs Encrustation Control – Global Laundry Nomination for INNOVA Acrylates/Acetylenics – Mineral Scale Control Whiter whites Brigher colors “Bring back black” “Color restore” Anti-greying/anti-encrustation Anti redeposition Improved cleaning Mineral salt control Inhibition Dispersion Crystal modification Solids dispersion

30 30 Ashland Specialty Ingredients Simplified Monomer Functionality Chart CaCO 3 CaSO 4 Ca x (PO 4 ) y IronZincOrganicsSalt Stab Carboxylate MA - AA Sulfonate Conc. Dependant Non-Ionic+ Crystal Mod. - Threshold Chelation -+ (HPA) + (H 2 O- Phobic Iron Forms) -++

31 31 Ashland Specialty Ingredients Maleic Anhydride 2,5 Furandione Preparation of Maleic Anhydride for Polymerization NaOH, Water Sodium Maleate 2,5 furandione, Sodium Salt Copolymerization with Acrylic Acid Sodium Maleate Acrylic Acid, Initiator (H2O2) -[CH 2 -CH 2 -COO - Na + ] n -[Na + - OOC-CH 2 -CH 2 -COO - Na + ] n’ 2-Propenoic acid, polymer with 2,5-furandione, sodium salt or Copolymer of sodium acrylate and sodium maleate Jaypol™ HN70 polymer – Maleic Rich Copolymer

32 32 Ashland Specialty Ingredients Jaypol™ HN70 polymer – Maleic Rich Copolymer Copolymer of maleic anhydride (>50% maleate functionality) Very low molecular weight (~ 2,000 daltons) Highly stable in “stressed” waters –High ph/alkalinity –High electrolyte content –High mineral hardness content (calcium, magnesium…) Potential applications –Anti-encrustation agent for laundry –Autodish as phosphate/chelate replacement –Builder in laundry applications –Scale remover in hard surface cleaners

33 33 Ashland Specialty Ingredients Jaypol™ HS77 polymer – SASMAC Copolymer Copolymer of sodium allyl sulfonate and maleic anhydride Very low molecular weight (~ 1, daltons) Highly stable in “stressed” waters –High ph/alkalinity –High electrolyte content –High mineral hardness content (calcium, magnesium…) Potential applications –Autodish as phosphate/chelate replacement –Builder in laundry applications –Scale remover in hard surface cleaners R Sodium MaleateSodium Allyl Sulfonate

34 34 Ashland Specialty Ingredients Surfadone ™ wetting agents Surface active Alkyl Pyrrolidones –Surfadone LP-100 wetting agent N-Octyl-2-Pyrrolidone (NOP) –Surfadone LP-300 wetting agent N-DoDecyl-2-Pyrrolidone Powerful surface tension reduction at low level (e.g. 0.1%w/w): –Synergistic performance with anionics or nonionics –Fast acting (dynamic) where short contact time, e.g. wet wipes Powerful wetting Low foaming Conform to Detergent Regulation EC 648/2004

35 35 Ashland Specialty Ingredients Easy-Wet ™ 20 wetting agent Patented formulation based on n-Octyl-2-Pyrrolidone Powerful wetting at very low use levels (e.g. 0.01% w/w): –Low energy substrates e.g. teflon, silicone –Polyolefins eg polypropylene, Parafilm ® M* –High energy substrates e.g. aluminium Dramatic equilibrium surface tension reduction High foaming Conforms to detergent regulation EC 648/2004 *Spreading of 0.2ml drop of 0.05% w/w aq dye solution *Trademark owned by a third party

36 36 Ashland Specialty Ingredients Setleze ™ 3000 polymer Vinyl Pyrrolidone Dimethylamino Propyl Methacrylamide (VP DMAPMA) Patented one-step process produces a water-soluble and cross-linked water-insoluble VP DMAPMA Film-forming polymer and high surface area nano-particles ensure excellent flocculation of particulates and oils No Setleze polymer0.01% Setleze polymer

37 37 Ashland Specialty Ingredients Disintex ™ disintegrants Polyvinyl Polypyrrolidone (PVPP)-based disintegrants Hydrophilic water-insoluble polymer which on addition of water: –Swells with high hydrostatic pressure causing rapid tablet break-up –Afterwards is rapidly dispersed resulting in low residues Disintex 75 disintegrant pure PVPP for Auto Dishwash (ADW) and water softening tablets Disintex 200 disintegrant CMC-free blend for ADW and water-softening All Disintex disintegrant have minimal effect on tablet friability

38 38 Ashland Specialty Ingredients Jaypol™ 213 polymer and Jaypol 213D polymer Cationic liquid dispersion polymer (LDP) Compatable and effective in cationic and acidic systems Acrylamide free Shear thinning allows pourability Easily formulated –No heating required –No pre-dilution required Provides consumer desired “look and feel” to fabric softeners Reduces softener buildup in machine delivery systems Reduces clean-out time in manufacture of fabric softener products

39 39 Ashland Specialty Ingredients Jaypol™ 213 polymer – Solution Viscosity versus Addition Rate Fabric softener formulation with Ester Quat, final pH 2.3 Linear viscosity response Low usage rate Precise viscosity control

40 40 Ashland Specialty Ingredients Jaypol™ 213 polymer – Solution Viscosity versus Addition Rate Fabric softener formulation with Ester Quat, final pH 2.3 Shear thinning Increased pourability Decreased residual material in delivery systems

41 41 Ashland Specialty Ingredients Disclaimer ® Registered trademark, Ashland or its subsidiaries, registered in various countries ™ Trademark, Ashland or its subsidiaries, registered in various countries © 2013, Ashland The information contained in this presentation and the various products described are intended for use only by persons having technical skill and at their own discretion and risk after they have performed necessary technical investigations, tests and evaluations of the products and their uses. This material is for informational purposes only and describes the scientific support for the use of the products described herein as an ingredient in cosmetic products intended to enhance appearance and other cosmetic benefits or to enhance performance of an end product. Certain end uses of these products may be regulated pursuant to rules governing medical devices or other regulations governing drug uses. It is the purchaser’s responsibility to determine the applicability of such regulations to its products. While the information herein is believed to be reliable, we do not guarantee its accuracy and a purchaser must make its own determination of a product’s suitability for purchaser’s use, for the protection of the environment, and for the health and safety of its employees and the purchasers of its products. Neither Ashland nor its affiliates shall be responsible for the use of this information, or of any product, method, formulation, or apparatus described in this brochure. Nothing herein waives any of Ashland’s or its affiliates’ conditions of sale, and no statement, information and data is to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland and its affiliates assume legal responsibility. We also make no warranty against infringement of any patents by reason of purchaser’s use of any information, product, method or apparatus described in this presentation.

42 42 Ashland Specialty Ingredients


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