Presentation is loading. Please wait.

Presentation is loading. Please wait.

Competitor Analysis There are 9 resort in Hua Hin were analyzed for competitor analysis: 1.La A Natu Resort 2.Kor Sor Resort and Spa 3.Baan Talay Dao 4.Baan.

Similar presentations


Presentation on theme: "Competitor Analysis There are 9 resort in Hua Hin were analyzed for competitor analysis: 1.La A Natu Resort 2.Kor Sor Resort and Spa 3.Baan Talay Dao 4.Baan."— Presentation transcript:

1 Competitor Analysis There are 9 resort in Hua Hin were analyzed for competitor analysis: 1.La A Natu Resort 2.Kor Sor Resort and Spa 3.Baan Talay Dao 4.Baan Rajdamnern 5.Heaven Hua Hin 6.Banyan Resort Hua Hin 7.Chiva Som 8.AKA Resort Hua Hin 9.Greenfield Valley 3 specific resorts were selected to perform SWOT analysis: 1.Chiva Som 2.AKA Resort 3.Greenfield Valley

2 Competitor Analysis: Chiva Som Project Name Chiva Som Distance from Bangkok185 kilometres south of Bangkok Room TypesThai Pavilions offer traditional charm and Ocean View rooms and suites provide spectacular views of the Gulf of Thailand. Room Sizesn/a Price range-Low, Peak/ 1 night (bath) Low (15,000-61,000) Peak (24,000-78,000) * Price depends on type of room * The minimum package to stay at Chiva Som is 3 days FacilitiesRestaurants, Lounge, Library, Water Facilities and Pools (indoor pool, outdoor pool, sauna, steam, Jacuzzi and cool plunge, Chiva-Som Boutique (carries a range of essential items, books, artifacts, souvenirs and branded Chiva-Som products, fitness, physiotherapy, hoslistic, Each room has satellite colour TV, a DVD player and ceiling fan, air conditioning Services Health and Wellness consultation, world wide reservation, airport pick up, wifi, diary turn down, laundry, yoga, tai chi, Pilates, aqua aerobics and spa cuisine cooking class, boxing class AmbienceLush tropical bush and beachfront

3 Competitor Analysis: AKA Resort Project Name AKA Resort Distance from BangkokJourney time hours Room TypesOne bed room pool villa, one bedroom deluxe pool villa, two bedroom deluxe pool villa Room Sizes (sqm.) 160, 350 (for deluxe pool villa) Price range/ 1 night (bath) 15,000++, 18,000++, 24,000++ FacilitiesConference facility and business retreat, villa dining service, canal and lakeside café, lounge, spa, pool (along side resort lake and river canal), ServicesLeisure activities (including walks, trekking, visits to Hua Hin town centre, nearby National Country Parks, golf and other activities upon request), cooking workshop, airport chauffeur-driven private car, banquet and wedding facilities, boutique and gift shop, business and conference centre, child care services, complimentary parking, currency exchange, laundry valet, library with internet access, tour and excursion programs AmbienceVilla lakeside retreat located in seaside resort, tropical landscape,

4 Competitor Analysis : Greenfield Valley Project Name Chiva Som Distance from BangkokAround 200 km. Room TypesTent and cottage Room Sizesn/a Price range/ 1 night (bath) 400, 1000, 1200, 1500, 2300 FacilitiesRestaurant angler lounge ServicesFresh water fishing, beach, golf, biking, hiking and sight seeing, fishing equipment AmbienceIn the middle of nature and surrounded by lake

5 Opportunities Recovering economy particularly in Asian countries Government support for tourism of Thailand Strengths Quality of core program: spa & retreat Variety of recreation activity Hospitality Reservation: world wide agent Brand recognition for health & wellness Noticeable entrance Beachfront Quality of food & beverage (award- winning spa cuisine using organically- grown fruits and vegetables from the Chiva-Som garden) Weaknesses Furniture particularly tend to be old Comfort of room: small size of room (many comments on Thai Pavilions) Located amongst competitors in the same area Threats Thailand unstable situation: political turmoil and border conflict Emerging alternative competitors in same area Emerging alternative destinations: Pranburi, Vietnam, Lao SWOT Analysis : Chiva Som

6 Strengths Mix activity offer: spa, elephant rides, adventure activity Location near renowned golf courses Privacy: AKA is recommended for quiet holiday away from hustle and bustle Quality of service and various recreation service Event: wedding Conference facility and business retreat Weaknesses Beach: unsuitable for swimming in order to it’s up in the hill, the water slightly cool Location: The hotel is quit far from the town and it is a little bit hard to find. Opportunities Recovering economy particularly in Asian countries Government support for tourism of Thailand Threats Thailand unstable situation: political turmoil and border conflict Emerging alternative destinations: Pranburi, Vietnam, Lao SWOT Analysis : AKA Resort


Download ppt "Competitor Analysis There are 9 resort in Hua Hin were analyzed for competitor analysis: 1.La A Natu Resort 2.Kor Sor Resort and Spa 3.Baan Talay Dao 4.Baan."

Similar presentations


Ads by Google