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® 2012 Market America, Inc.. Market America BV Meijer Drugstore.com Alice.com IBV Other Consumables IBV Other Needs and Wants Advance Auto Parts Travelocity.com.

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Presentation on theme: "® 2012 Market America, Inc.. Market America BV Meijer Drugstore.com Alice.com IBV Other Consumables IBV Other Needs and Wants Advance Auto Parts Travelocity.com."— Presentation transcript:

1 ® 2012 Market America, Inc.

2 Market America BV Meijer Drugstore.com Alice.com IBV Other Consumables IBV Other Needs and Wants Advance Auto Parts Travelocity.com Best Buy IBV PetFoodDirect The Latin Products Cooking.com Sears HSN Home Depot MA Auctions Dell Macys Kohl’s

3 Here is the Situation Dishwashing soap Dishwashing soap Dishwasher detergent Dishwasher detergent Laundry detergent Laundry detergent Fabric softener Fabric softener Stain and odor remover Stain and odor remover Hand soap Hand soap Furniture polish Furniture polish Disinfectant Disinfectant Scouring cleanser Scouring cleanser Engine treatment Engine treatment Products that 90% of every household in USA purchase and use monthly: Fuel additive Fuel additive Car wash Car wash Lotion Lotion Shampoo Shampoo Conditioner Conditioner Shower gel Shower gel Shaving cream Shaving cream Lip balm Lip balm Hair spray Hair spray Fuel additive Fuel additive Car wash Car wash Lotion Lotion Shampoo Shampoo Conditioner Conditioner Shower gel Shower gel Shaving cream Shaving cream Lip balm Lip balm Hair spray Hair spray

4 Product% BuyingBV/IBV Snap Dishwashing Liquid105 Snap Automatic Dishwashing Crystals4.42 Snap Laundry Detergent Snap Free & Clear Fabric Softener Snap SOS – Original34 Snap All Purpose Natural Concentrate3.85 Snap Disinfectant Cleaner4.75 Snap Scouring Deep Cleanser15 Snap Heavy Duty Concentrate3.55 Friction Free Here is the Situation (cont.) Percentage of Distributors on Transfer Buying ordering these products monthly

5 Product% BuyingBV/IBV Autoworks Fuel Enhancer Autoworks Exterior Car Wash0.313 Royal Spa Hydrating Lotion4.710 Fixx Argan Oil Shampoo2.811 Fixx Argan Oil Conditioner2.511 Royal Spa Shower Gel Skintelligence Hydraderm Cleansing Emulsion Motives Hydrating Lip Balm0.210 Royal Spa Hold & Shine Hair Spray2.34 Here is the Situation (cont.) Percentage of Distributors on Transfer Buying ordering these products monthly

6 Competitive Price Comparison Ma Branded ProductCompetition Kitchen - Supplies MA Cost Per Use MA Competitor Cost Per Use % Savings Snap Dishwashing Liquid 32 ozLiquid Dishwashing Soap (Dawn) % Snap Automatic Dishwashing Crystals 30 oz Dishwasher Detergent (Cascade) Clothing Brightener (Clorox 2) % Laundry Supplies Snap Laundry Detergent Triple Enzyme 40 ozLaundry Detergent- (Tide) % SnapFree & Clear Fabric Softener 40 ozFabric Softener (Downy) % Snap SOS Original Scent 8oz Stain Remover (Shout/Spray & Wash) plus Odor Remover (Febreze) % Cleaning Supplies Snap All Purpose Natural Concentrate 32 oz Hand Soap (Soft Soap) Furniture Polish (Murphy's Oil) % Snap Disinfectant Cleaner 32ozDisinfectant (Lysol) % Snap Scouring Deep Cleanser 32 ozScouring Cleanser (Soft Scrub) % Snap Heavy Duty Concentrate 32 ozPower Cleanser (Tilex) % Auto Care Friction 3000 Engine Treatment 8ozEngine Treatment (H2Oil Fuel Treatment) % Auto Works Fuel Enhancer 8ozFuel Booster (MPG Booster) % AutoWorks Exterior CarWash 32 ozCar Wash (Pinnacle) % Personal Care Royal Spa Hydrating Lotion 16 ozLotion (Cetaphil) % Fixx Argan Oil Shampoo 8 ozShampoo (MoroccanOil) % Fixx Argan Oil Conditioner 8 ozConditioner (Moroccan Oil Conditioner) % Royal Spa Shower Gel 16 ozShower Gel (Bath & Body Works) % Royal Spa Hold & Shine Hair Spray 8ozPump Hair Spray (Fakki) %

7 Using “My List” to Achieve Base 10/7 Strong You (Distributor) personally purchase and use: You (Distributor) personally purchase and use: ≥ 100 BV per month ≥ 100 BV per month ≥10 IBV from Market America products (e.g., transfer buy) ≥ 10 IBV from Market America products (e.g., transfer buy) Purchase ≥ 5 IBV (est. $100) from Partner Stores Purchase ≥ 5 IBV (est. $100) from Partner Stores Monthly goal for Distributor is to generate 100 BV and 15 IBV from personal use Monthly goal for Distributor is to generate 100 BV and 15 IBV from personal use

8 YOU generate 100 BV and 15 IBV each month from your personal use YOU = 100 BV & 15 IBV Monthly Objective is “Base 10” Base 10 Starts with YOU

9 “Check Off” Items purchased Every 1-3 Months Product Code 671

10 My List OPC-3

11 My List

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15 All products added to the cart…that simple !

16 Click ‘Checkout’ Preferred Customer

17 Monthly Objective is “Base 10” Establish 10 – repeat customers who Establish 10 – repeat customers who Purchase ≥ 30 BV per month (est. $50) of Market America products Purchase ≥ 30 BV per month (est. $50) of Market America products Purchase ≥ 5 IBV (est. $100) from Partner Stores Purchase ≥ 5 IBV (est. $100) from Partner Stores Refer 3 repeat customers who purchase ≥ 5 IBV (est. $100) Refer 3 repeat customers who purchase ≥ 5 IBV (est. $100) Monthly goal for Distributor is to generate product sales > 300 BV and 20 IBV to customers Monthly goal for Distributor is to generate product sales > 300 BV and 20 IBV to customers

18 Retail Sales Goal 300 BV and 20 IBV Monthly Minimum 300 BV and 200 IBV to a base of at least 10 Preferred Customers ordering 30 BV and 20 IBV per month. C = 30 BV & 20 IBV

19 YOU generate 100 BV and 15 IBV each month from your personal use 300 BV and 200 IBV to a base of at least 10 Preferred Customers ordering 30 BV and 20 IBV per month. 100 BV & 15 IBV BV & 20 IBV Total = 400 BV & 215 IBV Monthly Objective is “Base 10”

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22 After Three-Six Months, Earn > $300/Monthly (BV) and Earn $300 every 2 nd month (IBV) Retailing Goal – Base 10, Seven Strong 400 BV & 200 IBV 1200 BV & 600 IBV 400 BV & 200 IBV

23 Here’s what could happen in an organization with minimum focus on Retailing... YOU Left Right = $600 /month (BV) & $300 /third month (IBV) Each Distributor does minimum 50 BV & 10 IBV per month requirement 50 x 50 BV50 x 10 IBV =2500 BV=500 IBV 50 x 50 BV50 x 10 IBV =2500 BV=500 IBV

24 YOU Here’s what could happen when an organization focuses on retailing... LeftRight Same group – different philosophy regarding the power of retailing. Each distributor has 10 customers using/purchasing 30 BV and 20 IBV, and the distributor uses/purchases 100 BV and 15 IBV = 400 BV/month and 200 IBV/month 50 x 400 BV50 x 200 IBV =20,000 BV=10,000 IBV 50 x 400 BV50 x 200 IBV =20,000 BV=10,000 IBV

25 YOU Here’s what could happen... Left Right 50 x 400 BV50 x 200 IBV =20,000 BV=10,000 IBV 50 x 400 BV50 x 200 IBV =20,000 BV=10,000 IBV

26 ® 2012 Market America, Inc.


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