Presentation on theme: "Dr. Jennifer Jurado, Director"— Presentation transcript:
1Dr. Jennifer Jurado, Director Broward County Environmental Planning & Community Resilience Division
2Goals & ObjectivesAchieve and sustain a minimum 10% County-wide per capita reduction in water use30 MGD in water savings over 20 yearsEncourage a stronger water conservation ethic among water users through increased public education and outreachProvide incentives and resources to residents for significant water savings through plumbing retrofitsHigh Efficiency ToiletsWater Saving devices
3Program Accomplishments Over $573,000 in rebates issuedOver 6,000 toilets replaced3,013 bathroom aerators2,912 kitchen aerators4,536 showerheads and other water saving devices distributedOver 206 mil. gallons of water savedSFWMD /Water Saving Incentives Program $50,000/yr. for 4 years
4The City of Hallandale Beach is a Great Partner! Provided over 225 rebatesOne of our most active partners promoting indoor water conservationSuccessfully awarded nearly $20,000 in rebates and devices to residentsHas been awarded over $4,000 in state funding
5We’re having some fun! We’re making a SPLASH! Water conserving appliances and fixtures save money!The investment is recouped in a short timeConservation is a triple bottom line: You save water, you save money and you are helping protect our S. Florida lifestyle!We’re having some fun!
6Earned Media Producing Our 2015 CampaignEXCITING, DifferentEngaging, SOCIALContent CreatingEarned Media ProducingBWP Program!Coming March 1- 31, 2015
8Our Goals: The BWP is SOCIAL! Raise Awareness Gain Participation Increase Conservation (and conversation!)
9The Grand Prize One lucky winner will be selected to win: WaterOptimizer® irrigation systemNew Energy and Water Saving Fridge, Washer/Dryer, DishwasherFixtures for kitchen and bathWaterSense® Toilets
10Here’s How: Partner communities will have up to 3 drop off locations Applicants can submit onlineNo purchase necessary, but they have to be creative!
11There’s Some Thinking to Do! Applicants Must:Reside in a partner community & be a water customerCompletely fill out an applicationProvide creative supporting material that promotes & reinforces the water conservation theme. Examples include:Build a websitePrepare social media campaign to get likes/followersWrite a poemPerform a songAnything that can be evaluated!Prepare an essay or posterThe winner agrees to allow monitoring of water savings for 1 year.
12How People Will Find Out Advertising (Radio, TV, Newspaper, Billboards, Social Media)We’ve been talking to PIO’s and partner reps.Facebook ContestsTwitter ContestsYouTube ContestsPromotions through partner communities-Utility BillsNewsletters from elected officialsFacebookTwitterPostersWebsite Links and Cross PromotionsFlyersWebpagess to ResidentsAnd more!