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Why people behave as they do and the digital interventions we can use to make a difference Drinkaware: Can technology really change behaviour November.

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Presentation on theme: "Why people behave as they do and the digital interventions we can use to make a difference Drinkaware: Can technology really change behaviour November."— Presentation transcript:

1 Why people behave as they do and the digital interventions we can use to make a difference Drinkaware: Can technology really change behaviour November 2013 Dr Tim Harries Senior Research Fellow Behaviour and Practice Research Group

2 Research group in Kingston Business School Interdisciplinary insights into behaviour/change Interventions; often using digital technologies energy consuming behaviours healthy lifestyles self-management of chronic health conditions

3 CHARM - RCUK Digital Economies Programme 1. Home Energy Study 3% reduction in electricity consumption

4 CHARM - RCUK Digital Economies Programme 1.Home Energy Study 2.bActive study 64% increase in walking

5 CHARM - RCUK Digital Economies Programme 1.Home Energy Study 2.bActive study 3.iGreen (FaceBook)

6 CHARM - RCUK Digital Economies Programme 1.Home Energy Study 2.bActive study 3.iGreen (FaceBook) Transforming Feedback (electricity) EPSRC Digital Economy Network+

7 Digital measurement and feedback... Provokes greater reflection on self …including on previously unaware patterns/ consequences. Considered neutral, honest, ‘scientific’ Revelation of ‘truth’

8 People piqued by challenge of relating ‘true’ data to their constructions of reality And work hard to reconcile the two Hence, active engagement with the feedback Digital measurement and feedback...

9 Contrasts and comparisons Breaks with the ‘norm’ - Social norm - Own temporal norm can promote belief in possibility of change (self-efficacy perceptions) e.g. “I can walk a mile”

10 Digital measurement and feedback... Challenges to self- image also provoke: search for explanations/ justifications… behaviour change “Can’t believe I was such a slob on Friday!” “I didn’t know I was so wasteful!”

11 Digital measurement and feedback... Changes perceptions of environmental factors e.g. “I didn’t know I could walk a mile!” e.g. “the dish-washer uses loads more electricity than I thought...”

12 Digital measurement and feedback... Target-setting … with self-selected targets

13 e.g. sometimes, just asking a question is enough From ongoing PhD work by Kavita Patel, Kingston University

14 Essential elements of the response to an intervention: … reflective engagement with own behaviour … some measure of comparison … self defined targets


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