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Prepared by: Angus Campbell Erin Ford Owen Thompson Stirling Holtschneider.

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Presentation on theme: "Prepared by: Angus Campbell Erin Ford Owen Thompson Stirling Holtschneider."— Presentation transcript:

1 Prepared by: Angus Campbell Erin Ford Owen Thompson Stirling Holtschneider

2 Product Basics and Launch Macro-Environment Target Markets Marketing Strategy Place Product Promotion Price Conclusion

3 Simple, compact washing/drying machine Requires no plumbing hook-up Remote control or manual switch over from washer to dryer Energy efficient Environmentally friendly Plugs into any 110v wall outlet Automatic shutdown function Increase Vibration control Effective promotional launch date August 1, 2013

4

5 Market Segments Full sized family homes Single dwelling units College students Cottages Commercial units Geographical Segments North America Europe Australia

6 Psychographic Segmentation Benefits both upper and lower class Very convenient and efficient Money saving device

7 Target Market Strategy Differentiated (segmented) Marketing Addressing geographic and market segments College students, single dwelling units

8 Competitive Advantage Mi-Wash cheaper alternative Avoiding constant fees and high electric bills Very convenient

9 Distribution oriented in Canada Initial Distribution in Ontario Potential expansion into the United States and Europe Partnership with Sears

10 Appeal to all target segments Strategic benefits compared to the traditional washer and dryer Environmental sustainability in mind Focus on innovation and the individual Packaging

11 Monopolistic Market P* Q* TR D

12 August 1st, 2013 release date Goal: To be a must have appliance for students everywhere


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