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I DEA G ENERATION - R OAD TO S UCCESS Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw.

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Presentation on theme: "I DEA G ENERATION - R OAD TO S UCCESS Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw."— Presentation transcript:

1 I DEA G ENERATION - R OAD TO S UCCESS Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw

2 IDEATION Of the several ways for ideation, Two simple ways are: A mind map strategy Attribute change simulator Idea Generation

3 X-Axis: Purity Ready to Drink Natural Additives Branding Fizz Price Y-Axis: Caffeine Color Chill Flavor Fruitiness

4 A TTRIBUTE CHANGE SIMULATOR Dimension Quantity Order/Sequence Time element Cause or effect Character Form State or condition Idea Generation

5 C AN THE DIMENSIONS BE CHANGED ? A change in dimension-New idea Smaller - pocket cameras, dictionary Larger - 12/16 wheeled Trucks, Thicker - Rugs, bricks, clothes Thinner - wrist watches, laptops, mobiles Slanted - Reading stand, mirror Idea Generation

6 C AN THE QUANTITY BE CHANGED ? More - Three contact lenses (a pair with a spare) Less - shampoo in sachet Join something to it - camera to a mobile Add something to it - Flavor to toothpastes Combine with something else - washer and dryer in a single unit Idea Generation

7 C AN THE ORDER BE CHANGED ? Arrangement - Car steering wheels left-handed in the US and right handed in India Precedence - Rear drive automobiles Beginning - Self-starter automobiles Assembly/Disassembly - Do It Yourself Kits Focus - Kellogg packages name placed in the left corner instead of the center Idea Generation

8 C AN THE TIME ELEMENT BE CHANGED ? Faster - Quick drying ink Longer - Food preservatives Shorter - Microwave Renewed - Self charging batteries Synchronized - Uniform vacation periods Idea Generation

9 C AN THE CAUSE OR EFFECT BE CHANGED ? Energized - Power steering Strengthened - Car coating Louder - Volume controls Softer - Rubber heels for women Destroyed - Breath and perspiration deodorants. Idea Generation

10 C AN THERE BE A CHANGE IN CHARACTER ? Stronger - Dirt resistant paint Weaker - Pepsi cola made less sweet Substituted - Low calorie salad dressing Stabilized - Waterproof band age Uniformity - Standards in food, fuels. Cheaper - Air travel Expensive - Deluxe edition of books Idea Generation

11 C AN THE FORM BE CHANGED ? Animated - Escalators, Conveyors Slowed - shock absorbers Oscillated - pedestal fans Lifted - Forklift trucks Barred - Fence, gate Idea Generation

12 C AN THE USE BE ADAPTED TO NEW MARKETS ? Women - Colour tipped/mint flavoured cigarettes Foreign - Reader’s Digest’s foreign issues Children - junior-sized tools Idea Generation

13 Most ideas can be commercialized but to make money….? Any Questions ?? Idea Generation


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