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Investor Presentation Bruce Howard, CEO UpSnap CSE: UP October 2014.

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Presentation on theme: "Investor Presentation Bruce Howard, CEO UpSnap CSE: UP October 2014."— Presentation transcript:

1 Investor Presentation Bruce Howard, CEO UpSnap CSE: UP October 2014

2 2 UpSnap The following presentation may contain certain forward-looking statements that involve risks and uncertainties, such as statements of the Company’s plans, objectives, strategies, expectations and intentions. The words “may”, “would”, “could”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions, as they relate to the Company or its management, are intended to identify such forward- looking statements. Such statements reflect the Company’s views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. See discussion in the MD&A in the Company’s annual report for more detailed information regarding these risks and uncertainties. These factors include, but are not limited to, impairment of assets, cease trade orders, continuing operations, accumulated deficit, uncertainty of future financing, potential fluctuations of financial results and management of operations. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Except as required by law, the Company does not intend, and does not assume any obligation, to update these forward-looking statements. Information contained in this Confidential Presentation is current only as of its date.

3 3 Consumer Eyes are Shifting

4 4 Why Mobile? 90% of mobile searches lead to action. 1 95% of mobile searches are for local information. 2 50% of mobile searches lead to purchase. 3 1. SearchEngineLand.com; 2. scribd.com; 3. SearchEngineLand.com 20112015 MobileDirectoriesMobileDirectories $8.2B $18.6B $5.9B $1.6B Source: eMarketer

5 5 Where Should I Advertise?

6 6 Big Business Using UpSnap to Target Audiences 9 year track record

7 7 Build Audience Segments

8 8 Large eye care business wanted to run a “Back to School” campaign Targeted households with children using UpSnap’s first-party data Target to traffic sources in the family/parenting category Applied learning algorithm to adjust campaign ad sources (sites & apps) to improve results Results Generated click through rates well above industry average HAPPY CLIENT! Case Study Eye Care

9 9 Targeting customers around the location Specifically looking for students at the local university UpSnap is tracking individual clicks and plotting them on a map for the client Results UpSnap has delivered a CTR and secondary action above industry standards Case Study Restaurant & Distillery

10 10 Getting Results Successful optimization of campaign based on KPI’s Reporting on impressions Installs Clicks Secondary engagement (phone calls) Conversion / Action (type, date, time, location, etc.) Clients have access to real-time insights Customizable reporting platform Optimizing ROI through Snapalytic technology

11 11 Small Business Using UpSnap to Engage Consumers 2014

12 12 How Does UpSnap Work with Small Businesses? UpSnap is a mobile advertising technology company Locally TargetedAdvertising Radius Dayparting Location Filtering & Quality Ad Source Identification

13 13 Local Businesses Turning to Mobile

14 Up to 20,000 banner impressions for $100/month Up to 40,000 banner impressions for $200/month Custom designed banner ad and landing page Strong calls to action (Tap to Call, Tap for Directions, Tap for Appointment, Tap for Coupon, Tap for Website) Target audience down to a 5 mile radius based off address Only advertise during hours of operation (dayparting) Monthly performance report *Customer did not choose this option on their landing page Numbers reflect 30 days of actual recent campaigns with $100 monthly spend (Up to 20,000 impressions a month) For as low as $100, local advertisers get the same Local Targeting and Day Parting as large powerful brands Local Offering Customer Landing Page Views Tap to CallTap for Appt Tap for Coupon Tap for Directions Auto Repair153141016* HVAC175711** Attorney9946*3 Roofing8155** Locksmith135710*7 Car Wash124913*11 Pools6051*5 Antiques856**7

15 15 A Broadened Revenue Model Subscription Plus Performance Number of Customers (Through Q2 ending 6/30/2014) UpSnap has secured 15 resellers to date: 2014 (YTD)2013 Transaction-based107108 Subscription-based3290

16 Financial Performance Three months ended June 30 (Q2) Three months ended March 31 (Q1) (in thousands) 2014201320142013 Operating Revenue$711*$1,035$1,043$769 Operating Expenses$1,792$1,741$1,965$1,750 Operating income (loss) ($1,081)($706)($922)($981) Net Income (Loss) & Comprehensive Income (Loss) ($1,119)($1,281)($678)($1,709) 16 *Reflects only monthly revenue realized from SUBSCRIPTION, not contract value

17 Management Bruce Howard CEO Mr. Howard is CEO of UpSnap Inc.. Over the last 25 years he has demonstrated success in sales, marketing, new product development and operations management. He has successfully developed several new digital products most notably the successful US community portal, golocal247. He also serves as CEO of User Friendly Media, where he increased the business from a $300,000 top line revenue business in 1999 to over $50mm top line revenue in 2013. He has served in senior management positions at Ameritech Advertising Services and as an equity holder at of Southeast Directory Company he orchestrated a successful exit to US consolidator Yellow Book USA. Mr. Howard serves on the Board of Directors for the Association of Directory Publishers. He is a graduate of Alma College with a degree in Business Administration. Alex Pekurar CFO Previously at Collins Barrow as Audit Manager. Auditor at Segal LLP. Master of Management and Professional Accounting from the Rotman School of Management, University of Toronto. Shannon McBride VP, Business Development & Local Sales Over 20 years of experience in advertising and digital media leadership. Previously at Dex Media, AT&T YP.com and Local Matters Inc. MBA from University of Denver. James Kupernik VP, Operations 15 years of experience in web development industry. Extensive experience and understanding of the complexities of mobile ad industry. Heather Burrer VP & General Counsel Responsible for all legal and business affairs functions including general corporate, intellectual property, litigation, employment matter and risk management. Previously at Fulbright and Jaworski, LLP. Juris Doctorate degree from South Texas College of Law. Greg Garrick VP, Sales & Marketing Previously at Manta as VP of Marketing & Communications. VP of Marketing & Corporate Development at Hearst-owned LocalEdge Media. Various senior management positions at Dex Media, SBC and Ameritech. BA from Drake University. 17

18 Board of Directors Micky Tsui Chairman Founder of White Horse Partners LLC. Providing management support and advice to innovative small and medium-sized applications software and communications companies in North America, and business development in Asia. 30 years experience in communications ad software industries. Former SVP and GM at Enterprise Solutions at Nuance Communications Inc. Executive management positions with Avaya Inc, and Nortel. Bruce Howard CEO & Director 25 years of sales, marketing, production, publishing, new market development and general management experience in competitive and utility telephone directory publishing industry. Experience with Ameritech Advertising Services, Southeast Directory Company, and America’s Directories South. Master of Science in Management from Walsh College. S. Graeme Ross Director President and a Director of Bovinia Inc., a consulting company engaged in activities relating to corporate management, technology, telecommunications and information systems. Former President and CEO at Peartree Software Inc. Former Director of Glenbriar Technologies and Smartcardesolutions.com. Dave Lambert Director 25-year management career in finance and accounting in high technology, publishing and telecommuncations industries. Former Director of Finance with SBC. MBA from Oakland University. Walter Andri Director 17-year track record in various senior management positions at General Electric, Philips Electronics, Virgin Mobile, Koodo Mobile and TELUS. Currently Principal at Ignite Consulting. Former VP Small and Medium Business at TELUS. MBA from Queen’s University. 18

19 Corporate Information Symbol (CSE) UP Shares Outstanding - Basic168,642,191 Warrants8,743,200 Options7,905,425 Fully Diluted Shares Outstanding185,371,356 Market Capitalization$5.90M Year-End December 31 st Cash Balance (June 2014) $1.34M 19

20 Investor Presentation


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