Presentation on theme: "SMACNA-Western Washington and the SMWIA, Local 66 Partnering for the Puget Sound!"— Presentation transcript:
SMACNA-Western Washington and the SMWIA, Local 66 Partnering for the Puget Sound!
Together we will build “IT”. Goal Budget Timeline
What is “It”? SMACNA Greater recognition with owners, gc’s and architects and engineers. Local 66 Synonymous with quality and professionalism thru training, experience and productivity. SMACNA and Local 66 Increased Market Share.
How do we achieve our “IT”? Identify the Market. Research Market Share Survey the End User Create a Plan Identify the need Establish a timeline Identify costs
Research… Statistical Sample of Puget Sound Cities and Counties 5000 Commercial Permits Issued Survey industry partners Survey SMACNA members Washington Contractor Stats DOL Registered 484 SM Contractors Local 66 Signatory = 154 (31%) 55 SMACNA Contractors (30%)
Where WE are today…
Puget Sound Union-Contractor Market Share
What Do “They” Think? Pros Consistent Better Trained workforce Reputation for quality Reputation major factor Cons Name ID is Sketchy at best Non-Union MC are Satisfactory Price major factor
What Do “We” Think? HVAC Expertise Educated Workforce Educate Industry Professionals Strong, Cooperative Contractor Group
How long will it take us? Year One – Implement. Year Three – Measure and adjust Research and Survey again. Year Five – Measure, evaluate and adjust Research and Survey again. How much can we spend? Year One – $50,000 Year Three – TBD Year Five – TBD
What’s the Plan??? 1. Direct mail AIA, AME and AGC, NAIOP 2. Targeted Advertising 3. Offer industry partners technical education opportunities 4. Utilize HVAC Expertise marketing program
Industry Promotion Workshop Goal Name ID 20 minute marketing presentation Company Logos and HVAC Expertise Survey Attendees 165 attendees 7 University Reps. 22 Private Owners 11 Public Reps. 21 Org. Trust Reps. 83 Architects 21 Misc.
HVAC Expertise Educate Contractors and Workers Membership Meetings Assist with Registration Brand Everything
Individually we’re black and white. Life’s just better in full color!