M EDIA & D ISABILITY Vinod Kumar Mishra Email : email@example.com_60@yahoo.co.in Mobile : 09811338939 Website : vinodmishra.in
J AIPUR FOOT WAS DEVELOPED BY D R.P.K.S ETHI A N ORTHOPAEDIC SURGEON IN 1968 BUT DURING 1968-1975 ONLY 50 LIMBS WERE FITTED
D URING THIS PERIOD D R. D.R. M EHTA ANOTHER ORTHOPEDIC SURGEON MET WITH A SERIOUS CAR ACCIDENT. U NDERSTANDING THE PLIGHT OF AMPUTEES HE FORMED B HAGWAN M AHAVEER V IKALANG S EWA S AMITI AND TOOK THE CHALLENGE OF DELIVERY OF J AIPUR FOOT TO NEEDY AMPUTEES
D URING THIS PERIOD, 1975 TO 1982 10583 AMPUTEES AVAILED J AIPUR FOOT. I NSTITUTION GENERATED A GREATER SERVICE
D URING 80’ S M S. S UDHA C HANDRAN WAS FITTED J AIPUR FOOT AND SHE RETURNED TO DANCING FLOOR. T HIS LEAD TO FILM “M AYURI ” FILM IN T ELEGU “N ACHE M AYURI ” FILM IN H INDI. W ITH THIS J AIPUR F OOT BECAME POPULAR
I N 1997 T IME MAGAZINE EVALUATED J AIPUR FOOT AND CONSIDERED IT AS ONE OF THE 50 BEST INVENTION OF 20 TH CENTURY. W ITH THIS J AIPUR FOOT CROSSED THE BOUNDARY OF I NDIA, REACHED IN 20 COUNTRY INCLUDING WAR TORN A FGHANISTAN, S RI L ANKA, ETC.
F AMOUS M ANAGEMENT G URU D R. C.K.P RAHLAD INCLUDED THE SUCCES STORY OF J AIPUR F OOT IN HIS BOOK “F ORTUNE A T THE BOTTOM OF P YRAMID ” T HIS GENERATED A DEBATE ON COST EFFECTIVENESS OF A SSISTIVE T ECHNOLOGY.
I MAGE OF A PERSON / C OMMUNITY N ORMALLY THE IMAGE CONCEIVED BY POWERFUL / MAJORITY COMMUNITY IS CONSIDERED AS TRUE IMAGE. E XAMPLE : I MAGE OF WOMEN CONCEIVED BY MEN. H OWEVER TO BREAK THE SAME GOOD LITERATURE / FILM / MEDIA EFFORT IS REQUIRED.
I MAGE OF P ERSON WITH DISABILITIES Normally PWDs are considered Incompetent Weak Burden on family, society However research so far has revealed different results. Many of them are :- Extremely competent Enough bold Asset for nation
F ILMS AND D ISABILITY Films are strong medium which can change the views and opinions. At one point of time there was stiff opposition to Hindi in South. But Hindi Films broke it. Similar attempt is required in case of disability.
A NUMBER OF FILMS HAVE BEEN PRODUCED HAVING DISABILITY AS AN ISSUE. THESE CAN BE CLASSIFIED AS UNDER: 1. Films having minor characters with disability depicting Disability is an outcome of sins Victim deserve pity Disability can be overcome by miracles
2. Films having major character with disability as:- Sanjeev Kumar in Sholay Pran in Upkar. These films have played a good role in changing people’s perception about disability
3.Films having disability as subject such as: Sparsh Koshish Nache Mayuri Black Tare Jamin par There films have excellent role in making right perception in people’s minds about disability.
Some cine artists have major contribution in this direction like: Sanjeev Kumar who acted in Sholay, Koshish, Khilona, playing major roles of a characters having different kinds of disability. Manoj Kumar as his films had minimum one character with disability Upkar – Malang bala Shor- Mute child Kranti – A revolutionary with disability
C ONTRIBUTION OF F ICTION AND NON - FICTION IN D ISABILITY Very little literature is available. Only a few stories i.e. Har Ki Jeet, Ashubh are popular
P LENTY OF NON - FICTION IS AVAILABLE BUT FOCUS IS MORE ON PROBLEMS AND LESS ON SOLUTIONS. T HERE IS A NEED OF SHORT STORIES AND TELE FILMS ON VARIOUS ISSUES RELATED TO DISABILITY
B IOGRAPHIES AVAILABLE Ashtavakra Rana Sanga Roosevelt Helen Keller Thomas Alva Edison More are required
Today’s era is of economic liberalization. Every attribute as well as problem is assessed in economic term. Then adequate resources are deployed to solve the same. Examples :- Pulse polio mission Safe maternity mission Leprosy eradication mission
For this not only good research and clear analysis is required but adequate publicity is also needed. This will require Stories Articles Research papers Short and feature films
Technology has made a big headway in human life. Now a number of devices are available which can not only improve the functioning of PWDs, their life will also be more comfortable. This way the economic impact due to disability will reduce considerably.
S UCCESS STORIES OF THE USE OF THESE DEVICES WILL NOT ONLY BE POPULAR BUT WILL ALSO BE USEFUL IN INDIVIDUAL AS WELL AS NATIONAL INTEREST. M EDIA CAN CONTRIBUTE A LOT IN THIS DIRECTION.