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Pyro Shows, Inc. Annual Purchasing Trip 2007 Valencia, Spain.

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Presentation on theme: "Pyro Shows, Inc. Annual Purchasing Trip 2007 Valencia, Spain."— Presentation transcript:

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3 Pyro Shows, Inc. Annual Purchasing Trip 2007 Valencia, Spain

4 Pyro Shows ® Annual Purchasing Trip Today’s Meeting: Valencia, Spain Introduction Social Culture Language & Etiquette Trip Schedule

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6 Pyro Shows ® Annual Purchasing Trip Introduction — Jason Clem, Sales Director Sightsee / Day off Tour Ricardo’s facility Test-fire newest products Place purchase order Ricardo Cabellar — Ricasa

7 Pyro Shows ® Annual Purchasing Trip Introduction — Jason Clem, Sales Director $1 Million Emphasis on 4” to 6” aerial shells Four containers 100,000 lbs. 2007 Budget

8 Pyro Shows ® Annual Purchasing Trip Introduction — Jason Clem, Sales Director Business Opportunity Culture Pyro ® = Largest in Eastern U.S. Ricasa ® = Largest in World Adapt!

9 Pyro Shows ® Annual Purchasing Trip Social Culture — Upen Kumar, Director of Customer Relations Spanish History Under the Roman Empire Fragment of Islamic Rule Christian Kingdom Christopher Columbus 20 th Century & Franco Dictatorship Modern Spain

10 Pyro Shows ® Annual Purchasing Trip Social Culture — Upen Kumar, Director of Customer Relations General Culture Roots in Celtiberian, Latin, Visigothic, Roman Catholicism, and Islam Culture shaped by unique history and geographic proximity to Atlantic & Mediterranean

11 Pyro Shows ® Annual Purchasing Trip Social Culture — Upen Kumar, Director of Customer Relations Cuisine Large variety of dishes, stemming from differences in geography, culture, & climate Seafood a large part of Spanish food Multiple cultural influences shape the taste Buyer Beware: Calamari

12 Pyro Shows ® Annual Purchasing Trip Social Culture — Upen Kumar, Director of Customer Relations Sports Fútbol (soccer) dominant Spanish sport Cycling & Bullfighting 1992 Summer Olympics, Barcelona Tourism has increased water sports, golf and skiing.

13 Pyro Shows ® Annual Purchasing Trip Economy — Paul Carlson, Director of Marketing Major Industries Tourism Agriculture Exportation of raw materials Manufacturing (auto & ship) Specialty food & drink Textiles

14 Pyro Shows ® Annual Purchasing Trip Interaction — Paul Carlson, Director of Marketing Language Accent very different from “Mexican” spanish Always use formal verbs & pronouns Learn basic phrases Speak English slowly for those who want to practice

15 Pyro Shows ® Annual Purchasing Trip Interaction — Paul Carlson, Director of Marketing How Americans are viewed Wealthy Self-Declared superiority Unappreciative Expect others to speak English Don’t favor our social method

16 Pyro Shows ® Annual Purchasing Trip Trip Timeline & Recap — Jason Clem, Sales Director Day 1 Explore Valencia Use this time to learn and adapt to local culture 1

17 Pyro Shows ® Annual Purchasing Trip Trip Timeline & Recap — Jason Clem, Sales Director Day 2 Visit Ricasa Manufacturing Facilities Make friendly contact with employees Live demonstration of latest products; Ricardo’s test range 2

18 Pyro Shows ® Annual Purchasing Trip Trip Timeline & Recap — Jason Clem, Sales Director Day 3 Final Negotiations, & Transaction Spend more time at Ricasa Ricardo treats us to dinner as a gesture of gratitude 3

19 Pyro Shows ® Annual Purchasing Trip Trip Timeline & Recap — Jason Clem, Sales Director Day 4 Las Fallas — “The Fires” festival Ricardo shows off! We treat Ricardo Experience Spanish Culture and food one last time 4

20 References Copeland, Lennie and Lewis Griggs. Going International. New York: Random House, 1985. p. 158-161. "Spain." Encyclopedia Britannica. 2007. Encyclopedia Britannica Online. 5 Aug. 2007. “Spain.” Wikipedia: The Free Encyclopedia. 2 August, 2007.. Ruch, William V. International Handbook of Corporate Communication. North Carolina: Mefarland & Company, Inc, 1989 p. 162. Kennedy, Camille and Vande Berg. Americans Viewed by the Spanish: Using Stereotypes to Teach Culture. “Hispania”, May 1999.


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