We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byMacy Penberthy
Modified about 1 year ago
1 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission Distribution: The Challenge of Change Nirmalya Kumar Professor of Marketing and Retailing IMD Lausanne, Switzerland This presentation has been developed by Nirmalya Kumar. Please do not reproduce any part of it without the permission of the author. Thank you.
2 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission Having the right product is essential. Given that, the battleground in the year 2000 and beyond will be the quality of distribution systems and support in the marketplace. Distribution is about aligning Who to serve? Valued Customer What to offer? Value Proposition How to deliver? Value Chain Louis W. Stern
3 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission In distribution, we confront five major forces of change Incumbency dilemma for manufacturers Integration of supply chain International expansion of retailers Information empowered consumers Internet explosion
4 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission Internet I don’t understand the valuations … is difficult to comprehend … is ubiquitous David Glass CEO Wal*Mart Amazon versus Barnes & Noble will happen in every industry … requires new thinking John T. Chambers CEO Cisco His (Bezos) business model boils down to ‘buy at 100 and sell at 80’ Jacques Nasser CEO Ford Motor Company … is in its infancy I don’t think we’ve seen the biggest changes at all Michael Dell CEO Dell Computers
5 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission … and the winners are unknown Supermarkets Automobiles
6 NK-Distribution-Challenge of Change Nirmalya Kumar Copyright © IMD International, Lausanne, Switzerland Not to be used or reproduced without permission Radical new distribution channels always change the nature of the product they are distributing Hopefully we will not face crisis driven change Peter Drucker BUT Be the change you want to create Mahatma Gandhi AND Change, even for the better, is not made without inconvenience Unknown
Channels of Distribution. Distribution The concept of a channel of distribution Who channel members are The different non-store retailing methods How.
ONLINE RETAIL Chapter 9 (Sections 9.1 and 9.3). Learning Objectives Understand the environment in which the online retail sector operates today Describe.
O. C. Ferrell Michael D. Hartline marketing strategy Distribution and Supply Chain Management 9 9 C H A P T E R.
Chapter 21 Channels of Distribution1 Distribution Planning Marketing Essentials April 10, 2015.
Chapter 21 Channels of Distribution 1 Section 21.2 Distribution Planning Marketing Essentials.
Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.
Slide 3.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Developing marketing strategies.
Copyright ©2012 Pearson Education 6-1 Chapter 6 Developing an Effective Business Model Bruce R. Barringer R. Duane Ireland.
DISTRIBUTION CHANNEL. 1.RAW MATERIAL-- MANUFACTURER- --- CONSUMER =SUPPLY CHAIN.(Make and Sell View)=Selling concept where we take raw material.
Marketing Channels: Delivering Customer Value. Session Outline Supply Chains and the Value Delivery Network The Nature and Importance of Marketing.
Copyright © 2003 Prentice-Hall, Inc. 1-1 Chapter 1 Defining Marketing for the 21 st Century by PowerPoint by Milton M. Pressley University of New Orleans.
Defining Marketing for the 21 st Century Marketing Management, 13 th ed 1.
2-1 McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved.
A Framework for Marketing Management International Edition 1 Defining Marketing for the 21 st Century 1.
6-1 Chapter 6 Developing an Effective Business Model.
MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,
Group members Budirman B Daud Datu Zakariah B Datu Bistari
Copyright © 2003 Prentice-Hall, Inc. 1-1 PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger PowerPoint by Milton M. Pressley.
Lecture 12: Case Ford Motor Company: Supply Chain Strategy.
SC Word 2000 (Buersmeyer) 1 Ford Motor Company E-Business Initiatives Brian Buersmeyer Strategic Planning Manager, e-Business Material Planning and Logistics.
INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT C HAPTER 16.
Copyright © 2003 Prentice-Hall, Inc. 1-1 Marketing Task Ten rules of radical marketing The CEO must own the marketing function. Make sure the marketing.
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer.
Copyright © 2006 Pearson Education, Inc. Slide 10-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.
Channels of Distribution Getting goods to the consumer.
©2010 Prentice Hall 6-1 Chapter 6 Developing an Effective Business Model Bruce R. Barringer R. Duane Ireland.
Principles of Marketing Section 1. What is Marketing ? The simple definition of marketing is that : Marketing is managing profitable customer relationships.
1 Defining Marketing for the 21 st Century 1. Chapter Questions Why is marketing important? What is the scope of marketing? What are some fundamental.
Today I am: Comparing channels of distribution for consumer products So I can: Identify businesses functioning within the five (5) different channels I.
Chapter 10 Marketing Channels and Supply Chain Management.
ÇAĞLA DEMIRCIOĞLU ŞEYMA ŞAHIN The Real Value of “E-Business Models”
MARKETING STRATEGY O.C. FERRELL MICHAEL D. HARTLINE 9 Distribution and Supply Chain Management.
Introduction and Overview Dr. John Wong. Why Marketing? Marketing function imperative for organizational success Hypercompetitive marketplace Highly.
VS. CONSULTANTS: Jack Chang Maria Dimoka Matthieu Guibourge Hiroo Oda Steven Zhang.
Chapter1 What is E-Commerce. E-Commerce The exchange of goods, services, information, or other business through electronic means Originated in 1991,
Distribution (Place) Strategy. Distribution Strategy Involves how you will deliver your goods and services to your customers. o It includes movement.
Good Marketing is No Accident The roaring success of four-wheeler Tata Ace, in a market earlier dominated by three-wheeler load carriers, was due to a.
Marketing Strategies How Image FX Fits Into the Broader Marketing Picture.
1 Defining Marketing for the 21 st Century 1. What is Marketing? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2 Marketing is.
Do Now Exercise. Marketing I Mr. Gallucci Lesson 43 Obj. Introduce distribution planning and “control vs. cost” – Case Study Assessment.
Manufacturing Trends Mitch Free Founder / CEO July 2012.
Bianca Torrico, Vanessa Cullen, April Giddens, Leonardo Zavala, Jose Banda Group D.
1 Strategy and Innovation Jonny Holmström
© 2017 SlidePlayer.com Inc. All rights reserved.