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The impact of social media in campaigning Sacha Anthony, Mobilisation Ruth Clements, The Pink Rosie Childs, Digital.

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Presentation on theme: "The impact of social media in campaigning Sacha Anthony, Mobilisation Ruth Clements, The Pink Rosie Childs, Digital."— Presentation transcript:

1 The impact of social media in campaigning Sacha Anthony, Mobilisation Ruth Clements, The Pink Rosie Childs, Digital Media

2 Hunger & Malnutrition Campaign 1 in 4 of the world’s children are stunted In 1/3 of all child deaths malnutrition is the underlying cause Adults who were malnourished as children earn at least 20% less on average ‘I might get egg or meat once a year for special occasions’ Maritu, 9, Ethiopia

3 What’s happened so far Lobbying Social Media Petition Meeting David Cameron

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14 Social media: bringing a #hiddencrisis to light

15 @thepinkwhisk1: Breakfast twitter chat tomorrow GMT to help #nameaday to end @thepinkwhisk We're taking over global twitter chat for Welcome, Jay. #Malnutrition in #Rwanda is more challenge of behavior choosing nutritious food than lack of food. #hiddencrisis The Rwandan Health Minister and her team of tweeters

16 @bbcr4today: On air now: Mike Thomson reports on malnutrition in the slums of India #r4today report: Launch of #SaveTheChildren campaign. Come on Mr Cameron, #nameaday when you will unite the worlds leaders to help feed the There’s enough food in the world for everyone. Help ensure the poorest children get their fair share #nameaday There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday Time to do something to give children everywhere the food they need to grow up healthy #nameaday There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday bit.ly/nameadaybit.ly/nameaday High-profile tweets

17 Rwandan Health

18 Breaking the chains of hunger in May May’s G8 Summit Making sure David Cameron frees millions of children from the life sentence of hunger What we’ll be doing over the next few weeks


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