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Karen Ross, University of Liverpool Women in Public Life Ty Hywel 22 November 2012 Life.

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1 Karen Ross, University of Liverpool Women in Public Life Ty Hywel 22 November 2012 Life

2 (circa 1993) getting personal….

3 body of work…… 1994 – first newspaper analysis- “Bambi,Thumper and the One in the Dress” 1995 (2000, 2005, 2009) - GMMP 1996 – began series of interviews with women parliamentarians Westminster (1996, 2001, 2006) Australia (1998) South Africa (1999) Northern Ireland (2002, 2003, 2006) New Zealand (2007, 2009, 2011, 2013 + men) 1997 (2001, 2005, 2010) – news analysis - Westminster elections: women and news 2000-2005 – interviews with women journalists 2003 – news analysis + documentary - NI Assembly elections 2011 –, FACEBOOK PROJECT, New Zealand

4 key themes from interviews  tabloidisation – bad news only  different rules for girls  pedestal effect: a long way to fall  gender stereotyping – words and pictures  marginalising women’s voices (absence)  undermining political authority  public/private : male/female : authority/frivolity  gender/ethnicity – the double whammy  domestic arrangements / sexuality  the Bridget Jones effect (body and style) recurring themes from interviews

5 naming strategies…..

6 the tyranny of parenthood The treatment of William Hague and Julia Gillard reflects the importance attached to children as an accessory to office CAPTION Australia's prime minister Julia Gillard waves at a baby while campaigning in Melbourne. Her credentials as a leader were questioned in 2007 by a Liberal senator who called her 'deliberately barren'. (Anne Perkins, Guardian, 3 September 2010)

7 Have Cameron's Cuties really got what it takes to transform politics? By Amanda Platell UPDATED: 09:02, 8 April 2010 They share a desire to make the world a better place - and for that they are to be applauded. The question is whether the good intentions of the political amateur will be enough in the rough and tumble of Westminster - especially in these dire economic times. It's not their fault, but many of them have been chosen for the wrong reason: to carry David Cameron's message that the Tories have changed. Not changed their principles, but their appearance.

8 Women are never the right age. We're too young, we're too old. We're too thin, we're too fat. We wear too much make-up, we don't wear enough. We're too flashy in our dress, we don't take enough care. There isn't a thing we can do that's right. (Dawn Primarolo, Labour, GB) damned if you do…

9 TheresaTheresa May, Guardian, 15.11.12

10  spoonfeeding/press release  can I ring you back/homework/saying no  local vs. national contacts  broken record  getting a different angle  always having something (relevant) to say  taking care about media opportunities taking control…..

11 sartorial choices?

12 CAPTION Split decision: A cheeky flash of thigh and the scarlet lining of the now familiar coat

13 Photoshoot for Grazia, April 2010

14 ...there will always be the satirists......

15 Maxine McKew MP Canberra Times, 17 December 2007 ….but women don’t have to give them ammunition..

16 …..or their cleavage Mr Berlusconi speaks…… Weapons of Mass Destruction, (Daily Mail, 14.4.2008) BUSTY Home Secretary Jacqui Smith yesterday admitted she may be showing off too much cleavage. The Sun, 11.2007 Different singer, same song……

17 why do we get what we get? senior staff (and owners) are (almost exclusively) men – “what’s the problem?” political journalists are mostly men – “what’s the problem?” sexist/sexy norms – no sense of humour (the double bluff of irony) ‘male’ ordered news agenda : mirror : power (T – B) -Tony Gallagher (Telegraph); Alan Rusbridger (Guardian); Paul Dacre (Mail); Alan Edmunds (Western Mail)

18 take control of what you can…… media relationships social media wardrobe

19 pause…..

20 Recent work

21 Gender and the British General Election 2010: coverage of candidates Out of 377 articles across 11 newspapers across 4 weeks, 71% only mentioned men and 8% only mentioned women Of those articles, 19% were written by women, 72% by men and 9% written by mixed-sex teams Out of a total number of 799 mentions of women and men, 177 (22 %) were women, and of these, 36 (19%) were the Leaders’ wives. Most women who were mentioned were: PCs (43%), a Leader’s wife (19%), members of the Cabinet (13%) or a Government backbencher (10%). Of those mentioned, women were less likely to be quoted (40%) than men (60%).

22 Sam Cam

23 Julia Gillard story Public responses

24 ......the good news... the public are more intelligent than the media....20/2012, top women, including 5 newbies this year! 16 Switzerland President Eveline Widmer-Schlumpf Jan. 1, 2012 -appointed 17 Jamaica Prime Minister Portia Simpson Miller Jan. 5, 2012 -elected 18 Mauritius President Monique Ohsan-Bellepeau Mar. 31, 2012succeeded 29 Serbia President Slavica Djukic Dejanovic Apr. 4, 2012 -succeeded 20 Malawi President Joyce Banda Apr. 7, 2012 -succeeded

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