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1 1 Mobile Learning Direct To You MOBILE TOOLS FOR ORGANISATONS.

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Presentation on theme: "1 1 Mobile Learning Direct To You MOBILE TOOLS FOR ORGANISATONS."— Presentation transcript:

1 1 1 Mobile Learning Direct To You MOBILE TOOLS FOR ORGANISATONS

2 2 Mobile Learning Direct To You Why Mobile ????? more active sims than the number of population of certain countries outnumbers ownership of pcs mobile computing is becoming more affordable is always with you and always on efficient delivery of learning services

3 3 Mobile Learning Direct To You

4 Personalising Mobile Technology To Enhance Learning And Organisational Skills … NeilMilliken NeilMilliken 4 Mobile Learning Direct To You

5 5 Forrester Research Mobile Learning Direct To You

6 6

7 Learning Innovation Network: The Shift To mLearning Jeanne Meister Founder, New Learning Playbook 7 Mobile Learning Direct To You

8 Learning Innovation Network: The Shift To mLearning Jeanne Meister Founder, New Learning Playbook 8 Mobile Learning Direct To You

9 Learning Innovation Network: The Shift To mLearning Jeanne Meister Founder, New Learning Playbook 9 Mobile Learning Direct To You

10 With pharma sales forces, if the key issue is improving relationships and gaining mindshare with high-prescribing physicians, the corresponding mobile solution may involve providing sales reps with clinical knowledge, prescriber history, just-in-time product collateral, and call history-enhancing each detail and building credibility with doctors. If low productivity is an issue, then enabling reps to conduct administrative tasks electronically on their handheld devices during down time could be the most important part of the solution. PHARMA COMPANY Mobile Content Case Studies 10 Mobile Learning Direct To You

11 Mobile Content Case Studies 11 Mobile Learning Direct To You Wireless Carrier (Field Sales Force) Created mobile checklists and job aides for 1,600 field sales people and managers that related to their new monthly product releases and procedures. 1,600 Sales People University (Remote Employees) Created mobile job aides and reference tools for the MBA students to bring to places of work. Students are all in a distance learning MBA program and spend 90% of their time remote when doing an internship. 7,500 students.

12 Success Tip: Business strategy leads mobile strategy. eliminate data…entry improve compliance…enable sales reps to spend more time with Success Tip: Employee action creates value. spend more time with doctors…provide management with a more complete view, increase credibility, company can monitor what sales rep’s activity for the day Success Tip: Measurement drives learning. focus on understanding the users' workflow, the information they need, and the format that will best drive effectiveness and productivity…then look at technology and devices Success Tip: Roll out today with a plan for the future. Successfully replacing that paper scenario …understanding existing habits …making the user's transition to a mobile system easy and intuitive….Mobile applications must be user-friendly. 12 Mobile Learning Direct To You

13 13 Mobile Learning Direct To You The Business Communications Module [ covers meetings, business networking, writing clearly, report wrting, conversational skills, vocal personality, common courtesies, grooming, dining out and work-life balance.] The Basic Professionalism Module [ covers managing personal behaviors, p2p communications, marketing skills, enhancing your performance, sales techniques, basic negotiations, thinking skills, writing skills, time management, job hunting] (Atheneum Communications)

14 14 Mobile Learning Direct To You Example : SALES TECHNIQUES (topic) Closing A Sale (sub topic) Are you hesitant about clinching a deal ? Engage in trial closures during your conversation to gauge your position. During discussions, ask for opinions to gain insights into what your customer wants. Listen for the prospect's fears and concerns and offer solutions or alternatives. The critical factors of closing are positioning your offering, timing the stages of your pitch and your commitment to moving the prospect to a more favourable stance. Focus on the customers' needs over what you are selling. Don't sell. Meet needs instead and offer support in relevant areas. Read up on various types of closing tactics for different payment that seals an agreed transaction. And don't give up – every delay or rejection brings you closer to making a sale!

15 When organisations are looking at enhancing HR training then Cook’s phases of mobile learning is a good guide 15 Mobile Learning Direct To You

16 Video 16 Mobile Learning Direct To You

17 The US Market for Mobile Learning Products and Services: Forecast and Analysis Mobile Learning Goes Mainstream in the Downturn: Recession-resilient Second-generation Products Hit the Market Despite the current financial crisis, the US market for Mobile Learning products and services is growing at a five-year compound annual growth rate (CAGR) of 21.7% and revenues reached $538 million in The data indicate that the demand is relatively immune from the recession. The current market offers significant revenue opportunities for suppliers. 17 Mobile Learning Direct To You

18 18 Mobile Learning Direct To You

19 Mobile Learning facilitates: Study at any location, any time Students can learn more by creating content Knowledge transfer Reproduction is unlimited Distribution is economical Retention of content is possible Review is also portable Revision is simple Results can be tracked 19 Mobile Learning Direct To You

20 20 contact: Mobile Learning Direct To You


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