1. Boston University Slideshow Title Goes Here Bruce Rindler, Associate Director Ron Clark, Senior Lecturer Five Tools for Successful Program Proposals

2. Boston University Slideshow Title Goes Here Introduction TESOL 2011: Five Tools for Successful Program Proposals CELOP / Boston University Introducing the Presenters Workshop Overview Set of tools Presentation + Practice

3. Boston University Slideshow Title Goes Here The Five Tools #1 Program Proposal Process Diagram #2 SWOT Analysis #3 Ansoff Matrix #4 Internal Proposal Review Form #5 Proposal Checklist TESOL 2011: Five Tools for Successful Program Proposals

4. Boston University Slideshow Title Goes Here CELOP Enrollment 1976 - 2010 Total Over 35 Years = 48,030 Students TESOL 2011: Five Tools for Successful Program Proposals 19762010 ENROLLMENT

5. Boston University Slideshow Title Goes Here Program Categories  Mostly Integrated  Off-cycle  Professional Programs  Off-site  On-line  Tutorials TESOL 2011: Five Tools for Successful Program Proposals

6. Boston University Slideshow Title Goes Here Mostly Integrated TESOL 2011: Five Tools for Successful Program Proposals  Foundation Year Programs for Turkish and Saudi universities  Study Abroad Programs for Japanese university students  English Enrichment Program for Mexican university professors

7. Boston University Slideshow Title Goes Here Off-Cycle - Short-term Language Plus TESOL 2011: Five Tools for Successful Program Proposals  Community service for a Japanese university  American culture modules for German university TEFL students  ASL for a Japanese university  Academic orientation for Fulbright scholars  Sheltered business course for Italian university

8. Boston University Slideshow Title Goes Here Professional Programs TESOL 2011: Five Tools for Successful Program Proposals  EFL teacher training for Ministry of Education Taiwan  Teacher training for Comunidad de Madrid bilingual teacher initiative  ITF training for graduate students at BU  CALL training for Boston TESOL professionals

9. Boston University Slideshow Title Goes Here Off-Site TESOL 2011: Five Tools for Successful Program Proposals  English training for professors at university in Colombia  Legal English training for lawyers in Japan  Teacher training in St. Petersburg, Russia  English training for lab workers at BU Medical Center  Writing course for students at BU School of Public Health

10. Boston University Slideshow Title Goes Here On-Line TESOL 2011: Five Tools for Successful Program Proposals  On-line course in English for health and medical professionals (developed but never ran)  On-line writing support course for CELOP graduates (pilot, not repeated)

11. Boston University Slideshow Title Goes Here Tutorials TESOL 2011: Five Tools for Successful Program Proposals  Executive training  Foreign diplomats and dignitaries  Special needs students

12. Boston University Slideshow Title Goes Here Sure we can do that! (Can’t we?) Only if you have a plan. TESOL 2011: Five Tools for Successful Program Proposals

13. Boston University Slideshow Title Goes Here Tool #1: Program Proposal Process 1 Idea Development 2 Initial Review 3 Internal Proposal 4 Client Proposal 5 Institutional Approval 6 Implementation 7 Program Review 8 Program Evaluation 9 Program Update TESOL 2011: Five Tools for Successful Program Proposals

14. Boston University Slideshow Title Goes Here How do you know what to do? The light goes on?You read it in a book? TESOL 2011: Five Tools for Successful Program Proposals

15. Boston University Slideshow Title Goes Here Tool #2: Idea Development SWOT Analysis TESOL 2011: Five Tools for Successful Program Proposals Strengths OpportunitiesThreats Weaknesses

16. Boston University Slideshow Title Goes Here Tool #2: SWOT Analysis - Strengths  City of Boston  Boston University - integrated  30+ years of experience  CEA Accreditation  Diversity of population  Well-developed IT resources  Faculty with strong credentials TESOL 2011: Five Tools for Successful Program Proposals

17. Boston University Slideshow Title Goes Here Tool #2: SWOT Analysis - Weaknesses  Part of large organization  Bureaucratic imperatives  Financial restrictions  Decision-making system  Older faculty  Spread thin  Limited space TESOL 2011: Five Tools for Successful Program Proposals

18. Boston University Slideshow Title Goes Here Tool #2: SWOT Analysis – Opportunities  Political unrest  Saudi scholarship programs  Obama/Japanese agreement  UK/Australia cutting back  Chinese student explosion  New university provost TESOL 2011: Five Tools for Successful Program Proposals

19. Boston University Slideshow Title Goes Here Tool #2: SWOT Analysis – Threats  Political unrest  New university Provost  Competition from lower cost options  English instruction moving overseas  SEVIS implementation  Many eggs in two baskets TESOL 2011: Five Tools for Successful Program Proposals

20. Boston University Slideshow Title Goes Here Tool #2: SWOT Analysis Activity TESOL 2011: Five Tools for Successful Program Proposals Strengths Opportunities Threats Weaknesses

21. Boston University Slideshow Title Goes Here Draft a Proposal WHO WHEN WHERE HOW WHY TESOL 2011: Five Tools for Successful Program Proposals THE PROGRAM

22. Boston University Slideshow Title Goes Here Tool #3: Ansoff Matrix - Establish a direction Existing ProductsNew Products Existing MarketsMarket PenetrationProduct Development New MarketsMarket DevelopmentDiversification TESOL 2011: Five Tools for Successful Program Proposals

23. Boston University Slideshow Title Goes Here Tool #3: Ansoff Matrix Market Penetration  Keep, defend, nurture current programs and clients Proposals would:  Enhance quality and services  Add new building or staff  Renovate curriculum TESOL 2011: Five Tools for Successful Program Proposals

24. Boston University Slideshow Title Goes Here Tool #3: Ansoff Matrix New Product Development  Study Abroad at BU  English for Science and Technology  Test preparation  On-line post-graduation tutor TESOL 2011: Five Tools for Successful Program Proposals

25. Boston University Slideshow Title Goes Here Tool #3: Ansoff Matrix New Markets  Brazil  Kazakhstan  Untapped BU departments  US universities without IEPs TESOL 2011: Five Tools for Successful Program Proposals

26. Boston University Slideshow Title Goes Here Tool #3: Ansoff Matrix Diversification  CALL training  Internship program  Career center  Part-time evening program TESOL 2011: Five Tools for Successful Program Proposals

27. Boston University Slideshow Title Goes Here Should we go ahead or not? Is there a better way to make a decision than flipping a coin? TESOL 2011: Five Tools for Successful Program Proposals

28. Boston University Slideshow Title Goes Here Should we go ahead or not? The deal was that Hillary could make the first five decisions. TESOL 2011: Five Tools for Successful Program Proposals

29. Boston University Slideshow Title Goes Here Tool #4: Internal Proposal Review Major Criteria :  Financial impact  Mission coherence  Extended benefit  Resource capability  Impact on existing programs TESOL 2011: Five Tools for Successful Program Proposals

30. Boston University Slideshow Title Goes Here Tool #4: Internal Proposal Review Other Criteria :  External perception  Professional development  Serves a greater good TESOL 2011: Five Tools for Successful Program Proposals

31. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Financial impact  Establish minimum revenue and margin  Margin can be less with greater revenue  Is it worth doing?

32. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Mission coherence  Maintain consistency with institutional mission  Leverage program’s expertise  Build on core competencies

33. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Extended benefit  Lasting relationship  More than a one-shot program  Potential expansion to other institutions

34. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Resource capability  Human – teachers, admin support, collaborators, specialists  Infrastructure – classroom space, housing, technology  Organizational – flexibility, legality, calendar fit

35. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Impact on existing programs  Diversifies population  Feeds special classes  Adds resources  Stabilizes enrollment

36. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: External perception  Strengthens position within host institution  Strengthens relationships with current partners  Enhances reputation globally

37. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Promotes professional development  Motivates teaching staff - New students, tasks and travel  Teachers/staff develop new skills

38. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Criteria: Serves a greater good  Program for an underserved population  Social responsibility  Cross cultural training for anyone

39. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Activity  Apply these criteria to a program you have in mind, or one of the samples in the packet.

40. Boston University Slideshow Title Goes Here TESOL 2011: Five Tools for Successful Program Proposals Writing the Proposal Translate the Internal Proposal to a proposal for our partner

41. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist  Purpose - What  Need - Why  Procedures - How  Evaluation – Prove it works(ed)  Qualifications – Why us  Budget – What it will cost TESOL 2011: Five Tools for Successful Program Proposals

42. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Purpose 1. SABIC Foundation Year Program: Provide English training and academic orientation to prepare high school graduates for success as undergraduates in US universities. 2. IIE/Fulbright Orientation: Provide cultural orientation to incoming Fulbright scholars to prepare them for their placements. TESOL 2011: Five Tools for Successful Program Proposals

43. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Need 1. SAUDI High School preparation was insufficient. 2. Most Fulbright scholars have never studied in the US and are unfamiliar with customs. TESOL 2011: Five Tools for Successful Program Proposals

44. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Procedures 1. Details of objectives, classes, services, housing, orientation and activities 2. Details of workshops, meetings, visits, services, housing, orientation and activities TESOL 2011: Five Tools for Successful Program Proposals

45. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Evaluation 1. Teacher written evaluations, student test scores, student evaluations of teachers, acceptance into college, success as a student 2. Student satisfaction surveys, sponsor visit and review, workshop activity sheets, smooth landing at assignment TESOL 2011: Five Tools for Successful Program Proposals

46. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Qualifications Go back to strengths in SWOT and highlight ones relevant to the proposal. TESOL 2011: Five Tools for Successful Program Proposals

47. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Example Budget 1.This is a premium program with many extra services to pay for--and priced accordingly. 2.IIE Program is part of a State Department grant and cost sharing is expected. Regulations with government funds also need to be considered. TESOL 2011: Five Tools for Successful Program Proposals

48. Boston University Slideshow Title Goes Here Tool #5: Proposal Checklist Activity TESOL 2011: Five Tools for Successful Program Proposals  Fill in the answers to the questions posed on the Proposal Content Activity Worksheet using the program that you reviewed in the previous activity.

49. Boston University Slideshow Title Goes Here Conclusion  Questions or Comments TESOL 2011: Five Tools for Successful Program Proposals

50. Boston University Slideshow Title Goes Here Contact Information  Bruce Rindler  Ron Clark brindler@bu.edu rclarkjr@bu.edu TESOL 2011: Five Tools for Successful Program Proposals

51. Boston University Slideshow Title Goes Here Financial Criteria TESOL 2011: Five Tools for Successful Program Proposals Can the program meet CELOP’s financial criteria as well as the partner’s budgetary constraints?