1. Employer Engagement March 2015 Andy Ware, Director, Strategic Partnerships Els Howard, Consultant, Strategic Partnerships

2. Pearson College London Industry-focused university education 2 About Pearson World’s leading Education company. Educates millions of people across the globe with its products and services. –Learning resources and environments, testing, certification, qualifications, education systems Education brands include Edexcel, BTEC, Pearson Vue, Heinemann, TQ. Owns the Financial Times, part owns Penguin. Established for over 150 years and operates in more than 70 countries. 41,000+ staff.

3. Pearson College London Industry-focused university education 3 Pearson College London Created to offer a new type of higher education in the UK. Building on the strengths of Pearson’s qualifications business, links with industry, and with academics. The first FTSE 100 company in the UK producing and teaching degrees. Degrees designed, developed and delivered with industry. Launched in 2012 Academic partners

4. Pearson College London Industry-focused university education 4 To be the leading provider of industry-focused higher education.

5. Pearson College London Industry-focused university education 5 Business School courses BA (Hons) Business Management BSc (Honours) Business & Enterprise BA (Honours) Business Management with Marketing BA (Honours) Business Management with Law BA (Honours) Business Management with Finance BA (Hons) Business Management with Global Industries BSc (Hons) Business & Enterprise Top-Up LLB (Honours)/LLM Masters of Law LLB (Honours) Law with Business Management LLB (Honours) Law with Accounting BA (Hons) Professional Accounting in Business Higher National Diploma (HND) in Business

6. Pearson College London Industry-focused university education 6 School of Creative Industries courses BA/MA The Art of Video Games (Integrated Masters) BA/MA The Art of Visual Effects (Integrated Masters) BA/MA The Art of Computer Animation (Integrated Masters) MA Visual Effects Production (3D) MA Visual Effects Production (Compositing) Postgraduate Certificate (PG Cert) 3D for Visual Effects Postgraduate Certificate (PG Cert) Compositing for Visual Effects MA Game Art And professional short courses.

7. Pearson College London Industry-focused university education 7 Strategic Partnerships Partnerships with a wide range of organisations Capturing employers’ perspective and creating real industry input: -Advise as part of a degree concept team -Shape module content -Deliver workshops, providing case studies -Give guest lectures -Host industry events -Provide extended projects for students -Recruit for intern positions -Build bespoke L&D and talent attraction programmes -Undertake joint outreach to schools

8. Pearson College London Industry-focused university education 8 Example – Salesforce Workshop at Salesforce Towers with Paul Smith, SVP and GM EMEA, Jeremy Waite, Head of Digital Strategy, EMEA, and other senior execs. 60 second pitch by students for one of five coveted internship positions. Two students offered one to one careers guidance from the Salesforce team. All students encouraged to network with the Salesforce Directors via social media.

9. Pearson College London Industry-focused university education 9 Example – Direct Line Group Workshops on Marketing. Internships, as a result of impressive standard of students. Hackathon at Direct Line Group’s HQ, on innovation in insurance industry. Led by DLG’s Chief Marketing Officer, Mark Evans, and Head of R&D and Innovation, John Shaw. Further internships.

10. Pearson College London Industry-focused university education 10 Example – Savills Industry event at Savills’ London HQ, led by Director, HR, Ema Saunders. Extended project to redesign Savills’ online graduate recruitment. Redesign implemented. Internships for students. Further project work planned.

11. Pearson College London Industry-focused university education 11 Benefits for employers Project work Talent attraction –Interns, Higher Apprentices, graduates Improving skills of graduate population generally –Workplace skills and competencies as well as academic quality CSR –Industry-education links, giving back to society Professional development for staff

12. Pearson College London Industry-focused university education 12 Benefits for Pearson students Understanding organisations –The way they operate –Skills and competencies they require Improved workplace skills –Making our graduates work-ready from day one. Network with potential employers Shop window for student talent

13. Pearson College London Industry-focused university education 13 Employer partners

14. Higher Apprenticeships / Degree Apprenticeships BBC Business Management Higher Apprenticeship The BBC and Pearson are collaborating to deliver a Leadership and Management Higher Apprenticeship incorporating a Pearson College Business Management degree

15. 15 BBC Business Management Higher Apprenticeship Honours degree in Business Management, and a Higher Apprenticeship in Leadership and Management Paid an annual salary Tuition fees paid for by the BBC CV full of amazing work experience through working in one of the world’s most creative and innovative media organisations Overview Objective To develop broader and more varied career paths as a long term solution to ensure a strong field of commercial/business talent in-house. To support diversity in the BBC business functions – reflecting the BBC’s organisational commitment to increasing diversity and recruiting the brightest from the broadest range of backgrounds. To promote the widest possible opportunities available in the BBC for interesting and challenging careers. Bal SamraBal Samra, Managing Director, BBC Television, Business & Operations

16. 16 Sep 14Sep 16 12 Apprentices | 4 days in placement | 1 day at Pearson College InductionPlacement 1Placement 2Placement 3 Learning modules Principles of Business (Finance, Marketing, Organisational Behaviour, People) Introduction to Contract and TortStrategic Management People Management and LeadershipManagement Reporting and Decision-Making Work based research and projects Operations and Project ManagementMarketing Planning Structure Support BBC| Scheme Manager, Placement Manager, Mentors, Sponsors PEARSON| Academic Pastoral Care, Academic Assessors Knowledge – formal study at Pearson College Competencies – NVQ credits attained through business activity Post Scheme Researc h Project BBC Business Management Higher Apprenticeship

17. 17 The brightest from the broadest range of backgrounds Passion for working at the BBC Passion for business Ability to be great employees Ability to cope with the demands of a Pearson degree High Potential & Motivation An aptitude & attitude for success First Business Lead Meeting with Pearson College March April May June July August Sept Oct Nov Placements begin Principles of Business project begins Introduction Meeting & Line Managers Briefings Start BBC & Salford induction – 66 apprentices overall Start of Scheme Induction and first College introduction 12 offers made & accepted 60 invited to Interview & Assessments over 5 days: Group and Written Assessment, Interview & Watson Glaser 454 Applications completed, 167 Applications shortlisted Joint Advertising Campaign: BBC Jobs, Schools, Trusts, Google, Guardian, Go Think Big, Not Going to Uni National Apprenticeship Service 2014 Leadership engagement & sign off Dec Jan First Assignments completed BBC Business Management Higher Apprenticeship

18. 18 Summary Has attracted a wide and diverse pool of talent Feedback from the business is extremely positive Apprentices are progressing well in their academic studies and placements New and exciting scheme, supporting Government targets for businesses to offer higher apprenticeship programmes Offers talent of the future a different route into media industry Has attracted brightest from broad range of backgrounds What next? Opportunities for future intakes: –Running the scheme again as is –Working with other Media companies –Working with organisations in other industry sectors Participating within CMI Management Degree Apprenticeship activity BBC Business Management Higher Apprenticeship

19. Pearson College London Industry-focused university education 19 Future Management Higher Apprenticeships / Degree Apprenticeships Options Pearson College London can customise a Higher Apprenticeship + degree for an individual employer or industry sector Potential to join with current PCL schemes, such as the BBC scheme Register interest in future Management Degree Apprenticeships with CMI (http://www.managers.org.uk/communications/expression-of-interest-new- degree-apprenticeships-in-management)http://www.managers.org.uk/communications/expression-of-interest-new- degree-apprenticeships-in-management

20. andy.ware@pearson.com els.howard@pearson.com