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Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia ASAS KEUSAHAWANAN.

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Presentation on theme: "Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia ASAS KEUSAHAWANAN."— Presentation transcript:

1 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia ASAS KEUSAHAWANAN MGM3180

2 Main Text Fundamentals of Entrepreneurship Publisher: Oxford Fajar 2013 Editors: –Sodri Ariffin – Ismail Ab Wahab – Zarida Hambali Price: Less than RM40

3 Evaluation Assignment – 70% Mid term – 10% (chapter 1 & 2: Theory of entrepreneurs & Types of Entrepreneurship) Final Exam – 20% (chapter : 5, 6 & 7)

4 Assignment  Internship  Attached to one particular small/medium organisation (4 weeks) Written activities (report) as entrepreneur (base on internship) – 35% (Due: week 8)  Business proposal – 35% (Due: 2 weeks before final exam)

5 Internship (35%)  Search and attached yourself to one particular small/medium size organisation  Most important things – their willingness to participate and cooperate with you in completing the view of four weeks (in and out)  Come out report on the activities and at the end with some suggestion for improvements  Use your creativities – photo, map, questionnaire design, etc  minimum 6 Hours/Week or equivalent 24 Hours attachment

6 Business Proposal  Think about any kind of business you wish to develop if its happened you will become entrepreneur one day  Prepare the business proposal –(can be in group – max 6 person/can be done individually also)

7 Business Proposal (35%) Preliminary part -Title page -Half title page -Letter of transmittal -Letter of authorization -Table of content -List of figures -Executive summary -Appendix

8 Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

9 Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

10 Important  Dateline for submission  Test and exam  Kelas maya  All the best


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