Presentation on theme: "My Internship Experience By Greg Capra. Nielsen SoundScan January 1991 - A sales data tracking system titled SoundScan created by Mike Fine & Mike Shalett."— Presentation transcript:
Nielsen SoundScan January 1991 - A sales data tracking system titled SoundScan created by Mike Fine & Mike Shalett March 1 st 1991 - Sales data first tracked for November 30, 1991 - First debut of hot 100 chart with SoundScan system Sales data collected from 14,000 retail, mass merchant, online outlets SoundScan Clients - All major & various indie labels, artist managers, booking agents, concert promoters, venue owners, online retailers & digital delivery companies
The Nielsen Company – The History 1923 - Est. of A.C. Nielsen Co. & Nielsen Media Research by Arthur C. Nielsen 1930’s - Audience Studies– Extension of retail food and drug purchase 1931 - A.C. Nielsen writes first Nielsen Code 1936 - Acquisition of the Audimeter or “The Black Box”
The Nielsen Company – The History 1950 - The Audimeter expanded for Television ratings 1954 - AC Nielsen introduce the Recordimeter 1987 - AC Nielsen introduce the Peoplemeter
The Nielsen Company – The History 2001 - AC Nielsen Co. acquired by VNU 2006 - VNU acquired privately via six private equity firms 2007 - VNU becomes The Nielsen Company Present - AC Nielsen considered one of largest businesses in The Nielsen Company Publicly Traded Companies: Nielsen Television Index (NTI), Nielsen Station Index (NSI), Nielsen Syndication Services (NSS), & Homevideo Index (NHI)
Nielsen Entertainment Products & Services SoundScan BookScan RingScan VideoScan GameScan (LA Office) BDSRadio.com BDSExpress.com Encore
Official SoundScan Homepage Nielsen SoundScan & Christian Nielsen BookScan & Spain Nielsen RingScan Nielsen Video Scan Nielsen GameScan Canadian SoundScan & Insight Nielsen International Tracks BDSRadio.com & BDSExpress.com Beta Websites
Mass-Merchants currently retain the remaining brick-and-mortar sales… “Big Box Stores” (ie. stores that sell goods other than pre- recorded music) increased from 15.6% of all music sales in 1989 to 52.8% in 2003. Traditional music stores have declined from 71.7% of total sales in 1989 to 33.2% in 2003.
Significant Music Industry Impacts Innovative Media: When, Where & How You Want It Released in October of 2005Released on November 16th, 2006 Introduced by Apple on January 10 th, 2001 @ Mac World Expo Released on June 29 th, 2007
An Online Revolution Some Just Can’t Live Without Possible iTunes-based Myspace Music store Potential SoundScan Clients ?
Nielsen in the 21 st Century Nielsen GameScan will contribute to the success of SoundScan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital salesNielsen GameScan will contribute to the success of SoundScan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital sales Nielsen RingScan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the.99-cents iTunes marketNielsen RingScan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the.99-cents iTunes market
Nielsen in the 21 st Century Considering all of the technological advancements in the past 5-10 years, musicians especially, have the independence to potentially record their music, self-promote, market, and arrange distribution deals without relying on a major label. Although, some artists still believe mainstream success is predicated on signing with a major or indie label
Acquired Knowledge & Experience Goldmine Application - Learned to make & update Master Client files including their SS ID, Account Manager, specific account type & level of access
Acquired Knowledge & Experience Made contact database for former Navarre clients offering reduced SoundScan account Made record label marketing report spreadsheet indicating their retail market shares in %’s Learned how to access SoundScan info via dev.vnureig.com Learned to fill out Client Information Change forms Given opportunity to display my writing skills in putting together a NARM Valued Clients letter -w- Trudy Lartz’ assistance Furthered my communication skills (Contacting clients via telephone & fax, Internet websites & email) Learned the weekly Sunday-Saturday process with clients sending text document-based sales information input no later than Tuesday evening & officially displayed Wednesday morning via SoundScan website
Notable Points KOCH Records acquisition of Navarre Publishing & Distribution Based on the current direction of the music industry, some mainstream record labels have offered unprecedented advances to artists in exchange for a % of their touring revenues. This may impact the amount of CD’s distributed and sold, resulting with a lower amount of record sales. Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to self- promote and market themselves w/o the assistance of an indie or major label. Hence, SoundScan may lose indie and/or major label clients due to this ‘technological independence.’ Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to self- promote and market themselves w/o the assistance of an indie or major label. Hence, SoundScan may lose indie and/or major label clients due to this ‘technological independence.’