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My Internship Experience By Greg Capra. Nielsen SoundScan January 1991 - A sales data tracking system titled SoundScan created by Mike Fine & Mike Shalett.

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Presentation on theme: "My Internship Experience By Greg Capra. Nielsen SoundScan January 1991 - A sales data tracking system titled SoundScan created by Mike Fine & Mike Shalett."— Presentation transcript:

1 My Internship Experience By Greg Capra

2 Nielsen SoundScan January A sales data tracking system titled SoundScan created by Mike Fine & Mike Shalett March 1 st Sales data first tracked for November 30, First debut of hot 100 chart with SoundScan system Sales data collected from 14,000 retail, mass merchant, online outlets SoundScan Clients - All major & various indie labels, artist managers, booking agents, concert promoters, venue owners, online retailers & digital delivery companies

3 The Nielsen Company – The History Est. of A.C. Nielsen Co. & Nielsen Media Research by Arthur C. Nielsen 1930’s - Audience Studies– Extension of retail food and drug purchase A.C. Nielsen writes first Nielsen Code Acquisition of the Audimeter or “The Black Box”

4 The Nielsen Company – The History The Audimeter expanded for Television ratings AC Nielsen introduce the Recordimeter AC Nielsen introduce the Peoplemeter

5 The Nielsen Company – The History AC Nielsen Co. acquired by VNU VNU acquired privately via six private equity firms VNU becomes The Nielsen Company Present - AC Nielsen considered one of largest businesses in The Nielsen Company Publicly Traded Companies: Nielsen Television Index (NTI), Nielsen Station Index (NSI), Nielsen Syndication Services (NSS), & Homevideo Index (NHI)

6 Nielsen Entertainment Products & Services SoundScan BookScan RingScan VideoScan GameScan (LA Office) BDSRadio.com BDSExpress.com Encore

7 Official SoundScan Homepage Nielsen SoundScan & Christian Nielsen BookScan & Spain Nielsen RingScan Nielsen Video Scan Nielsen GameScan Canadian SoundScan & Insight Nielsen International Tracks BDSRadio.com & BDSExpress.com Beta Websites

8 SoundScan Data Access by Category

9 National Retail Sales - Retail categories, Geographic Region & Place

10 DMA Sales

11 Chart & Sales History

12 Title Compare

13 SoundScan Database Lingo YTD - Year-To-Date RTD - Release-To-Date RK – Rank TW - This Week DMA – Designated Market Area BDS – Broadcast Data Systems

14 Holding onto the old model of music sales is INSANE!!! Brick and Mortar is now just one way we do business…

15 Music Retail Chains: The Remaining Few..?

16 Mass-Merchants currently retain the remaining brick-and-mortar sales… “Big Box Stores” (ie. stores that sell goods other than pre- recorded music) increased from 15.6% of all music sales in 1989 to 52.8% in Traditional music stores have declined from 71.7% of total sales in 1989 to 33.2% in 2003.

17 Significant Music Industry Impacts Innovative Media: When, Where & How You Want It Released in October of 2005Released on November 16th, 2006 Introduced by Apple on January 10 th, Mac World Expo Released on June 29 th, 2007

18 An Online Revolution Some Just Can’t Live Without Possible iTunes-based Myspace Music store Potential SoundScan Clients ?

19 Nielsen in the 21 st Century Nielsen GameScan will contribute to the success of SoundScan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital salesNielsen GameScan will contribute to the success of SoundScan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital sales Nielsen RingScan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the.99-cents iTunes marketNielsen RingScan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the.99-cents iTunes market

20 Nielsen in the 21 st Century Considering all of the technological advancements in the past 5-10 years, musicians especially, have the independence to potentially record their music, self-promote, market, and arrange distribution deals without relying on a major label. Although, some artists still believe mainstream success is predicated on signing with a major or indie label

21 Acquired Knowledge & Experience  Goldmine Application - Learned to make & update Master Client files including their SS ID, Account Manager, specific account type & level of access

22 Acquired Knowledge & Experience  Made contact database for former Navarre clients offering reduced SoundScan account  Made record label marketing report spreadsheet indicating their retail market shares in %’s  Learned how to access SoundScan info via dev.vnureig.com  Learned to fill out Client Information Change forms  Given opportunity to display my writing skills in putting together a NARM Valued Clients letter -w- Trudy Lartz’ assistance  Furthered my communication skills (Contacting clients via telephone & fax, Internet websites & ) Learned the weekly Sunday-Saturday process with clients sending text document-based sales information input no later than Tuesday evening & officially displayed Wednesday morning via SoundScan website

23 Notable Points KOCH Records acquisition of Navarre Publishing & Distribution Based on the current direction of the music industry, some mainstream record labels have offered unprecedented advances to artists in exchange for a % of their touring revenues. This may impact the amount of CD’s distributed and sold, resulting with a lower amount of record sales. Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to self- promote and market themselves w/o the assistance of an indie or major label. Hence, SoundScan may lose indie and/or major label clients due to this ‘technological independence.’ Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to self- promote and market themselves w/o the assistance of an indie or major label. Hence, SoundScan may lose indie and/or major label clients due to this ‘technological independence.’


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