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1Welcome to the Internship Presentation on “Multi-Level Marketing StrategyOfModern Herbal Group”
2The Internship Report has been submitted to … Mr. Masum IqbalAssistant ProfessorFaculty of Business & EconomicsDaffodil International UniversityPrepared by:Dawn Benedict RozarioID:
3Acknowledgement …It is my proud privilege to acknowledge a sincere and deepest sense ofgratitude to my internship advisor, Assistant Professor & Head of BBAprogram Mr. Masum Iqbal.I would like to thank my respect and appreciation to Mr Shahjahan Mina, MrMaruf Reza, Mr Mahabob Parvev, Ms. Fariha Tasnim, Ms. Nasrin ShahNaz and rest of the faculty members of Daffodil International University fortheir invaluable lessons throughout my BBA programs.I would also like to take this opportunity to thank Mr. Dr. Alamgir Moti(Managing Director), Mr. Nasirul Alam (Executive Director), Mr. Asher Bilal(Consultant, Modern Herbal Group), Mr. Mokhlesur Rahman Kabir (DGM),Mr. Rafiqul Hasan (Manager, HRD), Mrs. Momota Huda (Asst. Manager,Customer Services Department), Mr. Sameer Chandra (Manager, Sales),Mr. Mainuddin (BRD&E) and so many colleagues from MXN Modern HerbalFood Ltd. Everybody helped me with lot of information and discussing withpatience although it is always busy at working hours.
4Methodology …This report has been generated based on first three-monthprobationary period at MXN Modern Herbal Food Ltd. Theinformation has been put together from secondary source,discussion, training sessions and dealing customers in realtime for understanding my job responsibilities; which graduallyhelped me to generate this internship report.
5Objective of the Report … To describe Multi-Level MarketingTo differentiate between Traditional and Multi-Level Marketing StrategyTo explain the MXN Marketing Plan of Modern Herbal GroupTo identify problems faced at Modern Herbal GroupTo make some recommendation to overcome the problems
6The Definition … Multi-level marketing (MLM) … also known as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.YouMemberMemberMember
7The Differentiation between … TMSCustomers are segmentedFreedom of advertisementsImportance of service marketingSales force managementSales targetMarketing BudgetDoes not require trainingMLMNo market segmentationMore focus on recommendationNo existence of sales forceRestraining advertisementsNo service marketing strategyRequires training for customersUnder-pricing by customers
8The MXN Marketing Plan … (Every Tk.2.00 = 1 Point)Become a Crown Platinum Star Group (CPS) member by qualifying 5 down-line member as PS with 1 Crore PointBenefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)Become a Diamond Platinum Star Group (DPS) member by qualifying 3 down-line member as PS with QGPVBecome a Gold Platinum Star Group (GPS) member by qualifying 2 down-line member as PS with QGPVBecome a Bronze Platinum Star Group (BPS) member by qualifying a down-line member as PS with QGPVBecome a Platinum Star Group (PS) member by qualifying 12 down-line members as BSBecome a Diamond Star Group (DS) member by qualifying 7 down-line members as BSBenefits - 35% Group Bonus, Car & House incentive 2.5%, 1.5% Royalty (25000 QGPV mandatory)Become a Gold Star Group (GS) member by qualifying 3 down-line members as BSBenefits - 30% Group Bonus, Car & House incentive 1%, 1% Royalty, Mobile incentive Tk (12000 QGPV mandatory)Become a Bronze Star Group (BS) member by submitting Points and 5000 QGPV (Qualified Group Point Value)Benefits - 25% Group Bonus, 1% Royalty21% bonus by submitting P to P18% bonus by submitting P to P15% bonus by submitting P to P12% bonus by submitting 5000 P to PMembership with Tk.400 and earn monthly 9% bonus by submitting 700 P to 4999 P
9The 9 Benefits through Marketing Plan … Retail profit up to 30%Group Bonus 9%-25%Star Group Bonus 25%-40%Development Bonus 20%Royalty 6%Car & House Incentive 6.5%Mobile Incentive Tk.15000PS to PS Bonus 4%Overseas Incentive TkStockist Bonus 10%
10Problems Identified … Maximum customers are unaware of marketing plan The product line has lacking of food products, mostly dominated by various medicine products.The term “Herbal” has a negative impression among people.There are few flaws in product - mostly relates to packaging, which does not get accepted by customers.MXN Modern Herbal Food Ltd has a time-consuming management system.A very high employee turn over ratio.Comparatively low salary structureAdvertising limitation due to Drug Regulatory Policy.Lack of strong monitoring system for the Chittagong Branch, Comilla Branch, Barisal Branch, Bogra Branch.
11Recommendations … Decentralized management system is very necessary. Management information system can enhance the efficiency.Operation management can improve if the branch offices are also reformed with proper monitoring system.Quality control process for product line can be refined.Develop some social awareness program with the product line.The sales would increase if customers had sound with company’s marketing plan.Management can emphasize on customer retention strategy through more service and product marketing.
12Conclusion …Satisfying customers is one of the hardest jobs in any industry. The realtime experience is far different from what is written in textbooks; thoughthe textbooks are written from real life experience.As a current staff of MXN Modern Herbal Food Ltd. it has been a greatlearning curve. According to the conventional marketing curriculumaround the country, hardly students get any proper knowledge aboutMLM. There are more things to learn always, and in MXN ModernHerbal Food Ltd. every single day there is a new lesson.