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Public Relations Internships, Placements and Work Experience In partnership with the Public Relations Institute of Australia (South Australia)

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Presentation on theme: "Public Relations Internships, Placements and Work Experience In partnership with the Public Relations Institute of Australia (South Australia)"— Presentation transcript:

1 Public Relations Internships, Placements and Work Experience In partnership with the Public Relations Institute of Australia (South Australia)

2 UniSA : PRIA partnership PRIA The Public Relations Institute of Australia stipulates that: Only degrees which have as their objective the preparation of students for careers in public relations/ communication units will be considered for accreditation UniSA – PR Industry PR students are working towards career readiness Practitioners are working towards the realisation of students’ potential Public Relations Internships, Placements and Work Experience

3 PRIA Accreditation Accreditation is a benchmark by which public relations/communication in tertiary education institutions are shown to have a level of performance, integrity and quality that entitles them to the confidence of the educational community and to the public relations industry that they prepare graduates effectively for the profession. Public Relations Internships, Placements and Work Experience

4 Skills important to contemporary PR practice Writing skills/Interpersonal skills Organisations skills Research Competence For current practitioners Writing skills Interpersonal skills Organisations skills/Research Competence For graduates Writing skills/Interpersonal skills Research Competence Leadership skills For practitioners in the future Public Relations Internships, Placements and Work Experience

5 Skills for future graduates Public Communication Flexibility Initiative Technological ability Leadership Public Relations Internships, Placements and Work Experience

6 Enriching work experience Five personality traits for career success Openness to experience Agreeableness Conscientiousness Emotional stability Extroversion Five characteristics of best employers Inspired leadership Unique Company Culture Focus on Growing Talent Strong Sense of Accountability Aligned HR practices and Excellent Execution Public Relations Internships, Placements and Work Experience

7 Values based PR career Respecting and recognising: Individual values Values of others Organisational values Professional values Public relations making a difference Public Relations Internships, Placements and Work Experience

8 The new internship and placement program For students in the Bachelor of Public Relations. Experiential learning in the form of internships, placements and work experience. Strengthening the bridge between education and the public relations profession. Website to guide employers through process of preparing, hosting and evaluating the student Public Relations Internships, Placements and Work Experience

9 Internships, placements and work experience Differ in the duration, level of supervision and the tasks undertaken. Internships minimum of 120 hours – 3 rd year students only students have grade point averages of credit and above supervised by senior communications manager individual students working on a variety of tasks Placements minimum of 120 hours – 3 rd year students only supervised by experienced manager (not necessarily comms) individual or team of students working on a project Work experience informal experience, not part of degree requirements no time restrictions Public Relations Internships, Placements and Work Experience

10 Timeframes Hours can be completed full-time (three weeks) or part-time. Student and employer negotiate and agree on working hours. Most students seeking internships and placements in Aug - Oct. Other times can be negotiated to suit the needs of the employer. Public Relations Internships, Placements and Work Experience

11 Employer benefits and obligations Benefits of hosting a PR student include: assistance in busy periods and with large projects fresh ideas and enthusiasm the opportunity to assess future employees the ability to contribute to the development of the profession In return, employers are expected to provide: challenging work, expert supervision and constructive feedback. UniSA staff are willing to discuss ideas to help with this if needed. Public Relations Internships, Placements and Work Experience

12 Suggested tasks Project work. Written tasks. Media relations. Research tasks. Assist in strategic planning. Assist in communication audits. Contribute to pro bono public relations activities. Event planning and coordination. Preparation and delivery of presentations. Administrative duties, including database management (as necessary but should be a minority of the overall work). Public Relations Internships, Placements and Work Experience

13 UniSA PR Students Enrolled in the Bachelor of Public Relations Three years full-time study (or equivalent), comprising professional major of 7 courses in public relations, professional concentration of 3 courses (including marketing) 5 foundation units 2 elective courses elective sub-major The Internship or Placement course is available to students in their last semester of study, however students in all three years of the degree can undertake work experience. The degree is accredited by the Public Relations Institute of Australia (PRIA) and the degree qualifies students for membership of the Institute after three years of professional experience. Public Relations Internships, Placements and Work Experience

14 Preparing for the experience Employers registerStudents applyInterview and select Agree tasks and outcomes Complete insurance form Complete confidentiality agreement Public Relations Internships, Placements and Work Experience

15 During the experience Ongoing feedback is expected from the employer during their time at the organisation. Student assessment includes: a reflective journal tutorial discussions a portfolio of work a presentation Employers are encouraged to discuss, but do not assess, this work. Employers can expect students to work with a high level of professionalism at all times, however if there are any concerns, UniSA staff are available to discuss options. Public Relations Internships, Placements and Work Experience

16 Completing the experience Employer provides formal written feedback at the end of an internship or placement. No formal feedback required for work experience students. Employers are welcome to attend oral presentation. Consider entering student work in an appropriate industry awards competition if appropriate. Public Relations Internships, Placements and Work Experience

17 Thank you for your interest in our program. More information is available on our website at Public Relations Internships, Placements and Work Experience


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