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Published byRosa Harding Modified over 9 years ago
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O prahprobono O
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Team O probono O Cheryl Timoney Program, BA Rachel Kim Program, BA Lola Adele-Oso Program, DC Daphne Chan F&A, BA
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Transformational Power of Pro Bono: Space Redesign SPACE IS JUST THE BEGINNING… Don’t trust/see value in pro bono/corprations Meeting mission and pro bono not aligned Fundraising, fundraising, fundraising! No resources/ expertise to manage pro bono Urgent needs and pro bono time not aligned BEFORE pro bono makeover AFTER Increased self-worth/confidence Increased professional development & staff satisfaction/morale Increased comfort & trust with cross-sector partnerships/professional services Understanding that own capacity building is CORE to mission Increased self-worth/confidence Increased professional development & staff satisfaction/morale Increased comfort & trust with cross-sector partnerships/professional services Understanding that own capacity building is CORE to mission knowledge + experience change in behavior (let’s do more pro bono!)
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►Develop campaign message around transformative power of pro bono ►Enroll Oprah to be our Influencer (& messenger) ►Adopt pro bono for one year as her message across her media platforms ►Launch campaign with Pro Bono Space Redesign Contest – 12 deserving nonprofits across the country selected (The 12 nonprofits will also receive a pro bono coach for the year) ►Produce a documentary on her network – follow these stories ►Showcase one of the 12 nonprofits in O Magazine each month ►Promote LinkedIn and other pro bono marketplace platforms Transformational Power of Pro Bono
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Quantitative and Qualitative Measurements ►Increased awareness – more site traffic (relative to baseline) on LinkedIn and other major pro bono marketplace platforms ►Increased use of pro bono - more postings on Linkedin and other marketplace platforms ►Pre and post campaign feedback from the 12 winners and their communities ►Changes in social media metrics - #oprobono, retweets, blog posts and comments
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Diffusion of Innovation Theory O effect Oprobono…Just the Beginning Engage NPO influencers to maximize scale ►Geoffrey Canada(Harlem Children’s Zone) ►Bill Gates (BMGF) ►Michelle Obama (White House) ►Bill Drayton (Ashoka)
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