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“We needed a comprehensive yet uncomplicated plan for marketing our company and products” Surinder Singh TCSI Software, Inc. Alameda, CA.

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Presentation on theme: "“We needed a comprehensive yet uncomplicated plan for marketing our company and products” Surinder Singh TCSI Software, Inc. Alameda, CA."— Presentation transcript:

1 “We needed a comprehensive yet uncomplicated plan for marketing our company and products” Surinder Singh TCSI Software, Inc. Alameda, CA

2 “We wanted a marketing program that was easy to afford and easy manage” Helen Chan Alliance Fiber Optic Products Sunnyvale, CA

3 “We wanted a program that was designed to meet our specific needs.” Bruce Boyer Adastra Systems Hayward, CA

4 Strategic marketing services for the early stage business INTRODUCING: The Modular Marketing Approach For Start-ups

5 The StartupFactory, LLC Modular Approach Enjoy a strong marketing foundation Control costs with manageable set prices Communicate across all media with a unified message Add components easily to meet your growing needs Predictable, cost-effective market entry Benefits:

6 The StartupFactory, LLC Modular Approach StartupPLAN™ StartupID™ StartupPR™ Core modules

7 Plan module Internal & External Marketing and Brand Audit Brand Strategy Development Tactical / Implementation Plan Internal Marketing Discovery Phase External Marketing Audit and Competitive Analysis Predictive Modeling Product/service definitions Identify and develop strategic branding options Define promotional mix & set implementation time line StartupFactory, LLC Strategic marketing services for the early stage business StartupPLAN™ module components Set price $4,500

8 ID module Logo and corporate identity system Tag line and/or slogan development Mission statement Business package (letter, envelope, cards, signage, etc.) CI usage guidelines (including corporate color palette, font selection, etc.) Key messaging and/or brand values document StartupFactory, LLC Strategic marketing services for the early stage business StartupID™ module components Set price $7,500

9 ID module Trade and business media lists for your target market(s) Compile editorial calendars and search for PR opportunities Press and/or product releases (approximately two per month) Distribution to targeted editors and thought leaders Editorial liaison Optional case studies, white papers, wire service, and more StartupFactory, LLC Strategic marketing services for the early stage business StartupPR™ module components Set price $4,000 (per month, for an initial engagement of four months)

10 PLAN module ID module PR module StartupFactory, LLC Strategic marketing services for the early stage business Core Modules: The foundation of your marketing initiative With this foundation in place you will: Have a focused overview of products and prospects Work toward well defined marketing goals and objectives Enjoy a professional, enduring brand identity Create buzz and build interest in the media Communicate a unified message about product & company Speak with one voice across the entire marketing mix

11 PLAN module ID module PR module StartupFactory, LLC Strategic marketing services for the early stage business Module Extentions: Add as your requirements grow With your “building blocks” in place you may add: A wide variety of integrated communications tools Each custom-designed for maximum synergy Web Advert Trade show html Sales Mats Data mgmt Direct mail More

12 PLAN module ID module PR module StartupFactory, LLC Strategic marketing services for the early stage business The Modular Marketing Approach For Start-ups Benefits: Enjoy a strong, lasting foundation Control costs with manageable set prices Communicate across all media with a unified message Add components easily to meet your growing needs Predictable, cost-effective market entry Get a solid start in business for <$25k. Core Module Programs are available for $6,000 per month.

13 Strategic marketing services for the early stage business To find out more or to schedule a no-obligation review of your plans, products and prospects, contact us today.


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