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Partners in Action – State Social Media Jean O’Toole, Director of PR and Promotion Cindy Chan Phillips, RD – Director of Nutrition Education.

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Presentation on theme: "Partners in Action – State Social Media Jean O’Toole, Director of PR and Promotion Cindy Chan Phillips, RD – Director of Nutrition Education."— Presentation transcript:

1 Partners in Action – State Social Media Jean O’Toole, Director of PR and Promotion Cindy Chan Phillips, RD – Director of Nutrition Education

2 When we were kids…. A Cow said….”MOO!”

3 “Moo” goes Social!

4 What does that mean?

5 New – Changing Target. Millennials Age Older Millennials Age Food & Health Involved Older Millennial Parents Age Food & Health Involved

6 Why Millennials? Largest population cohort U.S. has ever seen: 86 million strong. Growing incomes: Spending power will significantly increase in coming years More mouths to feed: Spending on food will jump by $50 billion annually by 2020 Chicken Nugget generation: Critical that existing chicken-focused mindset needs to be corrected.

7 The Millennial Generation: “Things aren’t perfect. I need Beef to be...” SOURCE: Millennial Generation and Beef, Conversion, December 2011

8 Millennials use web for food-related queries.

9 Millennials are always connected.

10 SOURCE: Millennial Parents and Beef, Conversion, November 2012 Millennial Parents Prefer Chicken for their Kids

11 What about…

12 Why Not Baby Boomers? Population will continue to contract: Falling below 20% of total U.S. population in next eight years. Incomes become fixed: Moving from peak earning years to retirement. Fewer mouths to feed: Household size shrinks. At-home food spending decreases: By $15 billion per year through 2020.

13 New York Beef Council What are we doing Socially?

14 New York Beef Council Social Media Pinterest

15 New York Beef Council Social Media Twitter

16 New York Beef Council Social Media Instagram

17 New York Beef Council Social Media Facebook

18 New York Beef Council Social Media

19 New York Beef Council Social Media Website

20 Help New York Reach YOUR Consumers

21 Why We Want YOU Promote You and Promote Beef in New York Source and Support Advocates and Evangelists Create Communities Solve Problems FUN

22 The Result is… Cultivate trust and credibility Get people to talk about beef

23 How you can do it? Engage with us (5 minutes) Like New York Beef Council Facebook page Comment on a post Share a post Promote your business (10 minutes) Post news/pictures/specials Examples: farmers market activity, freezer trade, educate the public Pictures of baby calves, cattle in the field, families interacting with cattle, something personal

24 Adirondack Beef Company

25 Kinderhook Farm

26 Summary Comment, share with NY Beef Council Facebook Help build the community Keep beef in the conversation Brag about beef, have FUN! Make the Connection – with us and with your consumers!

27 Questions? Jean Twitter: Cindy Chan


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