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Leveraging student data to create website personalization Ian Chan Web Development Librarian, California State University San Marcos 2012 SLA-SD Fall Seminar.

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Presentation on theme: "Leveraging student data to create website personalization Ian Chan Web Development Librarian, California State University San Marcos 2012 SLA-SD Fall Seminar."— Presentation transcript:

1 leveraging student data to create website personalization Ian Chan Web Development Librarian, California State University San Marcos 2012 SLA-SD Fall Seminar Spotlight on the User: Enhancing Value through User-Centric Design and Innovation 1 October 5, 2012

2 first, a look back… 2

3 customized start pages 1998 ~ ? 3

4 customization & library websites MyLibrary – Notre Dame/NCSU, 1998 developed at NCSU & Notre Dame and imlemented by VCU, LeHigh, others MyLibrary – Cornell, 1998 More Examples MyLibraryMyLibrary – Univ. of Minn. Libraries, leverages campus CMS National University of SingaporeNational University of Singapore – Nexus (CMS)Nexus Karolinska Institutet University LibraryKarolinska Institutet University Library – Drupal PennPortal – LibrariesPennPortal – Libraries – campus CMS Dublin City Public LibrariesDublin City Public Libraries – Netvibes Galter Health Sciences LibraryGalter Health Sciences Library – self-developed derived from Aaron Tay’s 2010-06 blog post titled “Customizable library portal pages”Aaron Tay’s 2010-06 blog post titled “Customizable library portal pages” 4

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7 a new approach 7

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15 similar goals, different approaches customization User drives content selection & layout personalization System drives content selection 15

16 personalization Personalization is a process that ‘‘changes the functionality, interface, information content, or distinctiveness of a system to increase its personal relevance to an individual’’ (Blom, 2000, p. 313) 16

17 assessment of a library portal Galter Health Sciences Library studied the use of their portal from 2003-2008 “The automated application of specialty-based, personalized HSLs was more frequently adopted than manual customization by users” (Shedlock et al., 2010). 17

18 users want smart systems “Student and faculty groups both expressed a desire for systems that know the individual better and that behave “more like Amazon” in remembering who they are, what they like, and where they left off in their work” (Jafari et. al. 2006). 18

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20 what we’d like our site to do  Expedite access to our resources  Connect users with individual librarians  Personalize the research experience 20

21 idea 21

22 how we did it 22

23 project requirements (highlights) Technical  Leverage existing user data transfer  Integrate login with EZproxy/institutional authentication  Secure UX  Don’t bother the user  … but add value 23

24 we use… Drupal Minimal, custom PHP scripts Data export from ILS 24

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29 After login, users can flag databases as favorites 29

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31 Assessment Click tracking – CrazyEgg Web Analytics – Google Analytics, Piwik Talk to users… in person! 31

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33 Upcoming developments Query user data in library catalog directly and instantly update course data Integrate saved articles from Summon Discovery Service Provide dynamic, course-specific library widgets to learning management system 33

34 Discussion / Q&A 34

35 References Blom, Jan. 2000. “Personalization: a Taxonomy.” In, 313. ACM Press. doi:10.1145/633292.633483. http://dl.acm.org/citation.cfm?id=633483. Jafari, A., McGee, P., Carmean, C., 2006. Managing Courses Defining Learning: What Faculty, Students, and Administrators Want. EDUCAUSE Review 41, 50–52,54,56–58,60,62,64,66,68,70. Shedlock, James, Michelle Frisque, Steve Hunt, Linda Walton, Jonathan Handler, and Michael Gillam. 2010. “Case Study: The Health SmartLibrary Experiences in Web Personalization and Customization at the Galter Health Sciences Library, Northwestern University.” Journal of the Medical Library Association: JMLA 98 (April): 98–104. doi:10.3163/1536-5050.98.2.003. Sundar, S. Shyam, and Sampada S. Marathe. 2010. “Personalization Versus Customization: The Importance of Agency, Privacy, and Power Usage.” Human Communication Research 36 (3) (July): 298–322. doi:10.1111/j.1468-2958.2010.01377.x. 35


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