Presentation on theme: "Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your brand."— Presentation transcript:
Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your brand
Family Fun Car Rally Background -The Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the time, distance and speed. - The thought behind the conceptualization of FFCR was to provide a complete package to the audiences & participating brands alike. A platform which provides families with a day out in sun & is a perfect branding and marketing tool for corporate. -To make this dynamic rally more family oriented the elements of luck, direction sense, general knowledge and special tasks were introduced in 2003 as key factors to decide the rally winners. -The quantum of the rally became bigger when FFCR expanded its wings in 2006 to the cities of Jaipur, Chandigarh, Ludhiana, Lucknow and Kolkata. -The strength of the rally can be gauged by the fact that corporate giants such as Toyota, Chevrolet, Maruti Suzuki, Hyundai, Ford and Indian Oil have opted for the Title Sponsorship over the last 9 years. -The rally has amassed tremendous response over the years with strong advertising and PR activities on all prominent electronic and print media. - Last year the rally hit a all time high by associating with the XIX commonwealth games while celebrating 30 days to go for commonwealth games.
What started as an Endeavour to carve a niche for Rashi; has now become a brand in itself…Since its inception our rally has partnered with many a corporate giants. It is family oriented and has the capacity to reach masses. Family Fun Car Rally Growth
Proposed Dates & Venues for 2011 S. No. PlaceDate Flag Off Venue / Culmination Venue 1Chandigarh 28 th Aug. 11 To be Decided 2 Ludhiana 4 th Sept. 11 To be Decided 3 Delhi 18 th Sept. 11 To be Decided 4 Jaipur 25 th Sept. 11 To be Decided *Finalization of venue shall be done by end of July. *The Venues will be prime properties in the respective cities as per our previous record. X X
Family Fun Car Rally Concept What makes the Family Fun Car Rally a unique concept ?
Event Concept X X Rally Concept a. The Family Fun Car Rally is a remarkable & delightful rally organized for adventurous & fun loving families. b. The Format is such that it allows a maximum of four people in a vehicle including two adults, driver and a navigator. c. An impromptu brief on rally basics is given to the participants before commencement of the rally. d. The participants along with their cars are flagged off at an interval of 30 to 60 seconds. The route is pre decided and is finalized by a group of experts keeping in view of the participant's safety and sponsors interest e. The rally circuit is spanned over 70 kms. f. Marshal Booths are located all over the route for the participants to pick up their lucky scores and general knowledge questionnaires which are to be filled and submitted/ sealed at the next booth. g. Though our rally is not speed bound but the time frame given to the participants is 3 hours. h. The winners of the rally is decided based on the cumulative score of all the Marshal Booths derived from their lucky scores, general knowledge questions answered and special tasks card. Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur)
Marshal Booths a. Marshal Booths are kind of check posts located en route. b. Total no. of marshal booths can vary between 5 to 8 nos. c. The participants check in at all the marshal booths and pick up the envelope containing lucky score and questionnaire sheet. Scoring Pattern a. Score Envelope - Participants pick a sealed envelope at each Marshal Booths which contains scores from Lucky Score envelopes picked from all the Marshall Booths have to be retained by the participants. These envelopes have to be submitted at the final scoring counters at the culmination venue. b. Questionnaire Envelope - Participants get a questionnaire envelope containing questions based on general knowledge from all Marshal Booth no.1 except the last one. -The questionnaires picked from the Marshals have to be filled before reaching the next Marshall enroute. The envelope will be sealed and handed over to the participants. The unsealed envelope would not be accepted at the time of scoring. -Each right answer will fetch2 points and every wrong answer will lead to the penalty of 1 point. Question not attempted will have a nil score. Event Concept
c. Special Task Card - Participants will get a Special Task Card at the Flag Off venue. - This card contains approx. 5 to10 various tasks which need to be completed en route. - These tasks are basically assigned to make the rally more interesting and challenging. - Each task completed will fetch 10 bonus points. d Total Scoring - Total Score is the cumulative score of lucky score, score from the questionnaire and the bonus points from the special task completed. - Participants getting the highest score will be declared the winner. At Flag Off * Best Decorated Car * Best Dressed Family At Culmination * General Categories 1’st 2’nd & 3’rd * Lowest Score The winners walk away with many exciting prices. Prize Categories Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur)
The Advertising & Publicity Plan What makes Family Fun Car Rally most talked about event ?
The Advertising & Publicity Plan X X S.No.CityName of PublicationMinimum adv. Space CC CC 3. Ht has consented to be the Media Partner 3 Quarter Page & 2 Half Page 4.Jaipur HT/Rajasthan Partika / Dainik Bhaskar 300CC The detailed publication plan will be intimated by end of July. HT/Dainik Jagran/ Dainik Bhaskar Ludhiana Chandigarh Delhi
Press Coverage - Our previous rallies were covered extensively by all the leading newspapers of India like Times Of India, Hindustan Times, Dainik Bhaskar, ANI, Nav Bharat Times, Indian Express and all the major television channels like Star-TV, Zee TV, Sahara TV, Aaj Tak, IBN 7, NDTV etc.. - A reputed PR agency will be engaged for managing the print and electronic media effectively. Tentative Digital Advertising Plan S.No City Particular Quantity 1 Ludhiana Sms/ Teasers 1,00,000 each 2 Chandigarh Sms/ Teasers 1,00,000 each 3 Delhi Sms/ Teasers 1,00,000 each 4 Jaipur Sms/ Teasers 1,00,000 each X X The Advertising & Publicity Plan
What makes the Flag Off & Culmination Venue event full ? The Flag Off / Culmination Plan
X X The Flag Off Plan The Flag Off Ceremony is the indeed the brightest moment of Family Fun Car Rally. The fabulously decorated cars along with their smartly dressed owners is a site not to be missed. The rally garners huge response from the print & electronic media. The Flag Off ceremony is extensively covered by media and our chief guests along with the sponsor’s senior officials Flag Off the participating car at an interval of 30 to 60 seconds. Not to forget, the sponsor partners ensure their brand visibility for one and all. Itinerary - The online registration of the participants begins 10 days prior to the rally. - All pre confirmed participants register at the venue by 8:00 A.M. - A mandatory briefing session on the rules & regulations of Family Fun Car Rally is given to the final participants from 10:30 A.M. - 11:00 A.M - Participating cars with their allotted car number stickers no. are lined up to be flagged off. - Various enthralling contests will take place after the cars are lined up. -Best Decorated Car -Best Dressed Family - The Chief Guest, an eminent political personality or a famous socialite, flags off the rally after judging the contestants along with the sponsor’s representative. - The 11th Family Fun Car Rally 2011 will be flagged off on the prescribed date by 11:00 A.M. - Refreshments will be provided for at the time of briefing. - A vibrant DJ, Dance Troupes & Crisp comparing will be there to keep the participants in high spirits !
X X The Culmination Plan After the grueling rally, searching marshals and picking lucky scores, confusion of filling questionnaires and completing the special tasks, the participants finally reach the venue awaiting the final results. Now its time for them to unwind and relax ! While the rally organising team works on the technicalities of calculation of scores, the participants would be provided with sumptuous lunch and refreshing entertainment. Itinerary - The 11th Family fun Car Rally 2011 will culminate on the prescribed date at about 3:00 P.M. - Our technical team conducts the detailed scoring for the participants. - Our Master of Ceremony will keep the contestants engaged in various interesting and entertaining games and till the time the results are announced. - Media from both print and electronic will be present to cover FFCR Various product displays of our partners at the venue. - Entertainment will keep the mood and tempo of the participants high while they are awaiting the rally results. - Entertainment will be followed by Lunch for the participants. - The results for various categories would be announced and our chief guest along with our sponsor's senior officials will distribute the prizes. - The Culmination Ceremony can be used as a perfect platform for product launches, celebrating your company's family days or as an outdoor activity for your employees.
Sponsorship What makes Family Fun Car Rally a value creating proposition for your brand ?
Benefits to Title Sponsors X X S.NO City Solo Presenter (Option 1) Joint With Media Partner (Option 2) 1 LudhianaRs. 12,00,000/-Rs. 10,00,000/- 2 ChandigarhRs. 12,00,000/-Rs. 10,00,000/- 3 DelhiRs. 25,00,000/- 4 JaipurRs. 12,00,000/-Rs.10,00,000/- OR Title Presenter (One In Each City) Benefits to “Title Presenter” Option 1- Designated Solo Presenter. As solo presenter the presenting rights of FFCR 2011 will be entirely with the participating brand in all communication & branding. OR Option 2- Designated Joint Presenter along with the Media Partner. As a joint presenter the presenting rights of FFCR 2011 will be shared with media partner in all communication and branding. * Ht has consented to be the media partner for Delhi
Common Benefits X X -Designated as Title Presenter in all printing plans, publicity plans, venue branding and media coverages. (Elaborated plan will be discussed). - The MD / Senior Dignitaries of your company along with the Chief Guest will Flag Off the rally. - The FFCR 2011 flag used by the chief guest and presenter’s representative will have sponsors logo. - Opportunity to display presenter’s brand sticker on the car. - Presenter’s product commercials can be displayed at the briefing and culmination venue confirmed participation places in FFCR 2011 as per the consensus Title Presenter's brand. - Opportunity to display your product at the Flag off/Culmination Venue and at the Marshal Booths enroute. - FFCR 11’ Participation badges as per solo or joint partnership - A ready made platform to launch or promote your product amidst existing and potential customers. The launch plan can be on a large scale by increasing the budget where in dealers and distributors can also be a part of it. This promotion can be staged before the prize distribution during the culmination ceremony. IMPORTANT * Kindly find the tentative designs on the Slide “Ads & Collaterals”.
X X S.NO City Cost 1 LudhianaRs. 6,00,000/- 2 ChandigarhRs. 6,00,000/- 3 DelhiRs. 10,00,000/- 4 JaipurRs. 6,00,000/- Associate Presenter Benefits to “Associate Presenter” - Designated as Associate Presenter of Family Fun Car Rally Designated as Associate Presenter in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) - Space to display your product at the Flag Off / Culmination Venue and at the Marshal Booths confirmed participation in FFCR 2011 as per the consensus of the Presenter. - Presenter’s product commercials can be displayed at the briefing and culmination venue. - Entertainment followed by lunch for participants after the rally. IMPORTANT * Kindly find tentative referral ad designs and other collaterals on the slide “Ads & Collaterals”.
X X S.NO City Cost 1 LudhianaRs. 2,50,000/- 2 ChandigarhRs. 2,50,000/- 3 DelhiRs. 4,00,000/- 4 JaipurRs. 2,50,000/- Co Sponsor Benefits to “Co-Sponsor” - Designated as Co- Sponsor of Family Fun Car Rally Mentioned as Co-Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) -Space to display your product at the Flag off / Culmination Venue and at all the Marshal Booths enroute. -5 confirmed participation in FFCR 11’ in consensus to the Presenter brand. IMPORTANT * Kindly find tentative referral ad designs on the slide “Ads & Collaterals”.
What makes Family Fun Car Rally a unique branding opportunity ? Branding
Branding Opportunities Printing / Branding Plan Per City FFCR Printing Particulars Approx. Qty. Car Rally Posters 500 Rules & Regulations Booklet 200 Entry Forms 1000 Number Stickers (Small) 150 Number Stickers (Big) 150 Car Sticker Posters (2 for each car) 500 Marshal Booth Banners 25 Score Envelopes 1500 Questionnaire Envelopes 1000 Task Card 150 Guiding Route Plan 150 Badges 500 FFCR Branding Registration Backdrop Briefing Backdrop with sponsor's panel Flag off Backdrop with sponsor's panel Car Rally Gate (Box shape both side) Marshal Booths en route(5-10 nos.) Culmination Backdrop with sponsor's panel Hoarding as applicable All the other necessary printing jobs related to the Car Rally. X X
Ads & Collaterals Referral Design of Flag Off & Culmination Gate
Ads & Collaterals
Details of Previous Family Fun Car Rallies 3 rd October`10 (Ludhiana) 22 th Aug. `10 (Chandigarh) 4 th Sept. `10 (Delhi) 19 th Sept. `10 (Jaipur) FAMILY FUN CAR RALLY FLAG OFF / Culmination Venue 10 th Car Rally Hotel Park View Commonwealth Games Office Hotel Jaipur Palace Hotel Gulmor Shri Suresh Kalmadi,Chairman IOA Sh. Babu Lal Naagar - Minister of Food & Civil Supply,Dairy Minister of Rajasthan Shri Harish Rai Dhanda Chief Parliament Secretary,Govt. of Punjab Sh.Jagannath Paharia,Hon’ble Governor of Haryana RALLY FLAG OFF BY Next Smt. Golma Devi - Minister for Khadi Gramodyog,Minister of Rajasthan Sh. Rajender Singh Guda - Minister of Art & Culture, Minister of Rajasthan X X
Sh. Harish Rai Dhanda Minister – Rural Development, Punjab 6 th Sep. `09 (Ludhiana) 13 th Sept. `09 (Chandigarh) 20 th Sept. `09 (Delhi) 25 th Sept. `09 (Jaipur) Details of Previous Family Fun Car Rallies X X Sh.Yogananad Shastri Speaker, Delhi Vidhan Sabha Hon’ble Speaker, Rajasthan Vidhan Sabha Next 9 th Car Rally Life( A Leisure Hotel) Hotel Shivalik Tivoli Gardens & Resorts Hotel Ashoka, Jaipur Hotel Ashoka, Jaipur Hotel Ashok Baithak Kalagram Sh. Deependra Singh Smt.Krishna Tirath Cabinet Minister Women & Child Development Sh.Jagannath Paharia Hon’ble Governor of Haryana Sh. Raj Khurana State Minister-Finance, Punjab FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY
Jaipur PalaceHotel Kanchan Kesari Mrs. Sumitra Singh, & Resorts Speaker Vidhan Sabha, Rajasthan Hotel Shivalik Baithak Kalagram Dr. Raghu Veer Kaidan View Speaker Vidhan Sabha, Haryana Club Nirvana Club Nirvana Mr. Heera Singh Gawadiya, Minister of Cultural Affair & Transport of Punjab Tivoli GardenHotel AshokaMr. Harcharan Singh Josh & ResortsCabinet Minister, N. C. for Minorities Govt. of India Nalban ResortNalban ResortTeam of J.K. Tyres 17 th Aug. 08 (Jaipur) 31 st Aug. 08 (Chandigarh) 7 th Sept. 08 (Ludhiana) 14 th Sept. 08 (Delhi) 21 st Sept. 08 (Kolkata) Details of Previous Family Fun Car Rallies Next X X 8 th Car Rally FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY
Jaipur PalaceHotel Kanchan Kesari Shri Vasudev Devnani & Resorts (State Education Minister) KalagramHotel Shivalik View Shri A.R. Kidwai Governor - Haryana Tivoli Garden Hotel AshokShri Ajay Makan & ResortsMinister of State of Urban Development, Govt.of India Hotel GulmorClub NirvanaShri Charanjit Singh Atwal Dy. Speaker - Lok Sabha Nalban ResortNalban ResortShri Subhash Chakraborty West Bengal Minister, Sports & Youth Affairs 2 nd Sept. 07 (Jaipur) 09 th Sept. 07 (Chandigarh) 16 th Sept. 07 (Delhi) 18 th Nov. 07 (Ludhiana) 16 th Dec. 07 (Kolkata) Next X X 7 th Car Rally FAMILY FUN CAR RALLYFLAG OFFCULMINATION RALLY FLAG OFF BY Details of Previous Family Fun Car Rallies
Hotel Country InnHotel Kanchan Kesari Shri Narpat Singh Rizvi Industries Minister KalagramHotel Shivalik ViewDr. A.R. Kidwai Governor Of Haryana Tivoli Garden & Resorts Hotel AshokLate Shri Saheb Singh Verma Ex Chief Minister, Delhi 03 rd Sept. 06 (Jaipur) 10 th Sept. 06 (Chandigarh) 17 th Sept. 06 (Delhi) Next X X FAMILY FUN CAR RALLYFLAG OFFCULMINATION 6 th Car Rally RALLY FLAG OFF BY Details of Previous Family Fun Car Rallies
X X Home Tivoli Garden Resorts Hotel Ashoka Shri K.P.S. Gill President of IHF (Ex Police Commissioner of Punjab) 4 th Car Rally Tivoli Garden Resorts Hotel Ashoka 3 rd Car Rally Hotel Ashoka Tivoli Garden Resorts Shri Vikram Verma Minister of Youth Affairs & Sports 2 nd Car Rally Hotel Ashoka Hotel Hill View Smt. Shiela Dixit Surajkund Hon. Chief Minister of Delhi 1 st Car Rally Hotel Park Royal Hotel Hill View Late Sh. Saheb Singh Verma Suraj Kund Hon. Ex. Chief Minister, Delhi Shri Ashok Pradhan (M.P.) Shri Oscar Fernandes Minister of Statistic & Programme Implementation Late Sh. Saheb Singh Verma Ex. Chief Minister, Delhi Shri Amar Singh General Sec. Samajwadi Party 09 th Sept th Oct th Sept th Sept th Sept th Car Rally FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY Details of Previous Family Fun Car Rallies
9th Sept., 2001 Delhi BACK X X Glimpses of 1st Family Fun Car Rally
20th Oct., 2002 Delhi BACK X X Glimpses of 2nd Family Fun Car Rally
7th Sept., 2003 Delhi BACK X X Glimpses of 3th Family Fun Car Rally
5th Sept., 2004 Delhi BACK X X Glimpses of 4th Family Fun Car Rally
Chandigarh 11th September 2005 Jaipur Delhi BACK X X 28th August th September 2005 Glimpses of 5th Family Fun Car Rally
Jaipur Chandigarh Delhi 3rd Sept th Sept th Sept BACK X X Glimpses of 6th Family Fun Car Rally
Jaipur ChandigarhDelhiLudhianaKolkata 2nd Sept. 079th Sept. 0716th Sept th Nov. 0716th Dec. 07 BACK X X Glimpses of 7th Family Fun Car Rally
Jaipur ChandigarhLudhianaDelhi Kolkata 17th Aug. 0831st Aug. 087th Aug. 0814th Sept st Sept. 08 BACK X X Glimpses of 8th Family Fun Car Rally
Glimpses of 9th Family Fun Car Rally JaipurChandigarhLudhianaDelhi BACK 13th Sept. 0920th Sept. 096th Sept. 0925th Oct. 09
Glimpses of 10th Family Fun Car Rally BACK Chandigarh Ludhiana Delhi 3rd Oct. 10 4th Sept nd Aug. 10 Jaipur 19th Sept. 10
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