Presentation on theme: "I Some General Advice 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame."— Presentation transcript:
i Some General Advice 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame.
7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns.
7 Be sure to have a good screen grab tool so that your can easily and quickly grab screen shots. For example… 2 Awesome Screen Shot: http://awesomescreenshot.com/ 2 Aviary: http://www.aviary.com/ PS: Use a browser like Firefox or Chrome and you can add these screen shot services as a extension.
TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?
Instructions 6 Go to Reports -> Sources Sort by the time frame and time frames you wish to report on. You can show various time frames based on the client’s goals. Show the most current month and a 6 month / 12 month view. Sort by Visits – we are presenting on SEO
7 Instructions Take Screen Shot of the Graph Make sure to prepare to speak to Marketing Actions function
Go to Contacts – Social Media On the right hand side go to reach to get a quick glance into Social Media Reach growth
Go to Reports – Sources. Filter to Social Media Look at which Social Media Platform is driving the most Contacts / Customers Dig into individual Social Media accounts to see how individual campaigns preformed
Which platform converted leads the best? Customers? How much time are we spending on each platform / does time spent equal to higher conversion rates?
I clicked inside of LinkedIn and can now see the various campaigns I ran on LinkedIn.
LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?
N Landing Page Summary (COS) Go to Content – Landing Pages You will see a layout with all LP and their performance over the last month To see results, click on the “chart” button
Select The Landing Pages you want to highlight Sort by multiple views to compare (ie. Sort by total submissions, submission rate, views, ec.) Highlight Landing Pages that had the highest and lowest Views, Submissions, Submission Rate.
Highest Submission Rate LP: Why did this Offer do so well? Which segment / persona was this offer for? Most views: Why did this LP get more views than others? Lowest Views / Submission Rates? Why did they Landing Pages not gain traction?