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Methodological Issues in Survey Research Jeremy McMillen, James Randy McBroom, Barbara Langham, Texas A&M University-Commerce.

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Presentation on theme: "Methodological Issues in Survey Research Jeremy McMillen, James Randy McBroom, Barbara Langham, Texas A&M University-Commerce."— Presentation transcript:

1 Methodological Issues in Survey Research Jeremy McMillen, James Randy McBroom, Barbara Langham, Texas A&M University-Commerce

2 Survey Research Methods Mail Surveys (postal service, campus alternatives) E-Surveys ( initiated, mail initiated) Telephone On-Site Variations Hybrid and Combination (example, mail survey with internet response option)

3 Graduating Student Survey – Internet Purposes – Support Strategic Planning – SACS Accreditation – Program, Department Review – Student Services Review – “Customer Satisfaction” Report Component – Retention, Graduation Issues

4 Graduating Student Survey-Internet Population – All Students Graduating in Spring, 2001 (N=646) Initial Contact – Letter from University President Containing: – Request to Complete Questionnaire – Web-Site of Questionnaire – Instructions, Including Password, Implied Consent Notice, and Incentive Notice ($100 Savings Bond)

5 Graduating Student Survey-Internet Questionnaire: 52 Item Instrument on Web-Site with Direct Data Entry Case-Control: Minimal Follow-Up: Letter After 3 Weeks to All Cost: – Monetary: $ 200 – Personnel Hours: 10 Response Rate: 19.2% Time Frame: 6 weeks

6 Graduate Student Engagement Survey- Mail Purposes – Outgrowth of National Survey of Student Engagement – Large, Diverse Graduate Student Population (Masters and Doctoral) – Lack of Information on Graduate Students – SACS Accreditation – Support Strategic Planning

7 Graduate Student Engagement Survey- Mail Population – All Degree Seeking Graduate Students (Masters and Doctoral) Enrolled in Spring, 2001 (N=1,648) Sampling Procedure – Stratified Random Sampling, Doctoral Students Weighted Final Sample Size – 666 Total (548 Masters, 118 Doctoral)

8 Graduate Student Engagement Survey- Mail Initial Contact – Mailed Package from Researcher Containing: – Cover Letter with Instructions, Implied Consent Notice – 83 Item Questionnaire – Stamped, Addressed Return Envelope – Coded Case-Control Postcard

9 Graduate Student Engagement Survey- Mail Questionnaire: 83 Item Instrument Case-Control: Coded Post Card Follow-Up: Entire Package to Non-Respondents After 3 Weeks Cost: – Monetary: $ 1,200 – Personnel Hours: 120 Hours (Approximately) Response Rate: 50% Time Frame: 9 Weeks

10 Comparison of Methods Internet – Incentive ($100) – Minimal Case-Control – Follow-Up 3 Weeks – Cost $ Hours – Time Frame 6 Weeks – Response Rate 19.2% Mail-Out – No Monetary Incentive – Good Case-Control – Follow-Up 3 Weeks – Cost $1, Hours – Time Frame 9 Weeks – Response Rate 50%

11 Conclusion Internet – Advantages and Disadvantages Mail-Out – Advantages and Disadvantages

12 Contacts Jeremy McMillen, Director of Institutional Research (903) Randy McBroom, Assistant to the President for Planning and Institutional Effectiveness (903) Barbara Langham, Assistant Data Analyst, Office of Institutional Research (903) Texas A&M University-Commerce P.O. Box 3011 Commerce, TX


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